BYD Han keeps a low profile on the journey of new energy luxury cars.

Entering the era of new energy vehicles, the high-end models of domestic independent brands are increasingly recognized and favored by the market. Whether it is a new force car company or a traditional car company, everyone is making efforts to high-end models. From the actual performance, consumers are still relatively recognized for the high-end models of domestic new energy, and BYD Han series is the first to lead the trend of high-end models of domestic new energy.

Han model has been selling well since it was listed, and this car owner has hit the high-end luxury car market of more than 300 thousand level. Due to the dragon face appearance created by the international team and the new energy vehicle technology of BYD’s leading industry, Hanyi was treated as an explosive model when it went public. Different from the traditional style that a car model sold by foreign car companies has not changed for many years, Han has been evolving since it was listed for two years. The newly listed version of Han Chuangshi has been completely different from the newly listed model, and its performance in all aspects, especially chassis control and car machinery, has been doubled.

In the past June, the sales volume of Han series vehicles exceeded 25,000, and the cumulative sales volume also exceeded 250,000. In the self-owned brand models, Han has completed the breakthrough of luxury models and has a place in the high-end market. In the sales ranking of all domestic models in June, Han models also ranked tenth. Most of the top models in this list are entry-level models, while Han has left behind other joint venture brands of the same level. The competing products at the same level in front of Han are only slightly away from model3, but considering that Tesla has accumulated orders for several months due to the epidemic, there are special reasons for the high sales of Tesla in June. Therefore, the Han model has become the king of this class and even the luxury models of new energy vehicles.

Let’s take a brief look at the product strength of Han models and the configuration of Han performance parameters, which have been well known since they were listed. His dynamic performance, endurance energy efficiency, three-power system, luxury configuration and so on, it is these bright performances that have attracted many users who pursue performance and trend since they went on the market. Of course, a model just listed can’t be perfect. In the constant optimization and transformation, we can see that the recently listed Genesis Edition and Qian Shan Cui Limited Edition are completely different from the newly listed Han model in many aspects, especially in the places where the chassis control is difficult to be demonstrated by data quantification. BYD is willing to invest a lot of resources to improve these aspects, and ultimately hopes to give users a better driving experience.

The high-end luxury tonality of Han series models has been widely spread and recognized by the market. In the future, with the continuous support of BYD’s new technology and platform, Han series will become a bright business card for domestic new energy luxury cars. Perhaps many years later, when many domestic and foreign models want to surpass the Han model as a target, looking back at this time node is a milestone in their conquest of the Quartet.

A variety of models and different missions, the new BYD Han DM series intends to subvert the mainstream B sedan market.

  Han is BYD’s flagship new energy car, which is "grinding a sword in ten years" and created for users. As a mid-to-high-end self-owned brand model, the cumulative sales volume of Han family has exceeded 480,000, and it has achieved excellent results of breaking 30,000 vehicles for four consecutive months. In 2022, it won the B+C class car market.

A variety of models and different missions, the new BYD Han DM series intends to subvert the mainstream B sedan market _fororder_image001

  At present, the Han family has three product matrices, DM-i/DM-p/EV, which are outstanding in performance and hard-core in intelligence. On May 18th, Han Family DM-i Champion Edition and Han DM-p Ares Edition were fully launched, which met the all-round needs of users through three rejuvenation, ten standard high-level configurations and personalized configurations.

  Ten high-end configurations are standard in the whole system, aiming to subvert the mainstream B sedan market.

  In 2023, BYD Dynasty Network started the strategy of the same price of oil and electricity with Qin and Tang dynasties. Nowadays, the champion version of Han DM-i is renewed, continuing the strategy of the same price market for oil and electricity, and pushing a brand-new model, with the strategy of advancing within 200,000 yuan, with the aim of subverting the mainstream B sedan market.

A variety of models and different missions, the new BYD Han DM series intends to subvert the mainstream B sedan market _fororder_image002

  Han DM-i Champion Edition inherits the previous successful foundation, equipped with BYD DM-i super hybrid technology, and has many advantages such as fast (strong power/fast charging), low fuel consumption, static (low noise), smooth (smoother motor assistance), green (unlimited)+luxury (large space/high intelligence).

  In addition, the car has three major rejuvenation — — The color is refreshed, and the glacier blue car color is added; The chassis is refreshed and the suspension system is optimized, which greatly improves the driving quality of the whole vehicle; Experience rejuvenation, mobile phone NFC car keys provide a variety of vehicle unlocking methods, BSD blind spot monitoring system escorts drivers, W-HUD heads up to display more comprehensive information, and independent partition intelligent atmosphere lights, bringing a more immersive cockpit experience.

A variety of models, different missions, the new BYD Han DM series intends to subvert the mainstream B sedan market _fororder_image003

  Not only that, Han DM-i Champion Edition is equipped with more value-added configurations. The whole system comes standard with FSD variable damping suspension system, aluminum alloy multi-link, DiPilot intelligent driving assistance system, DiLink 4.0(5G) intelligent network connection system, NFC car key of mobile phone, standard 11 airbags, electric tailgate, VTOL mobile power station, 3D holographic transparent image system, and hidden anti-pinch door handle, with a total of ten high-order configurations, which bring users great value car enjoyment.

  DM-p king mixed blessing highlights the strength of God of War.

  There are also high-end models listed together — — Han DM-p Ares Edition, this car comes from the factory with Ares temperament and adopts BASF black paint, which increases the black depth of the whole car while maintaining the flicker.

A variety of models and different missions, the new BYD Han DM series intends to subvert the mainstream B sedan market _fororder_image004

  It is worth mentioning that the Ares version is equipped with a series of blackened appearance kits, including carbon black rims, matte black Logo, black metal triangular windows and frames, etc., and yellow high-performance brake calipers are used to show the performance style.

A variety of models and different missions, the new BYD Han DM series intends to subvert the mainstream B sedan market _fororder_image005

  When you come to the interior, the sense of movement of the whole vehicle only increases. The seats, door panels, passenger side panels and central armrest boxes are all wrapped in suede, supplemented by carbon fiber materials. With yellow stitching and yellow seat belts, the sense of movement of the whole vehicle interior is upgraded again, which complements the personality and cool appearance.

  Since it is called Ares Edition, it is bound to have superior hard power in many aspects. Han DM-p Ares Edition is equipped with a more powerful power system, and adopts a plug-in hybrid system consisting of a 1.5T high-efficiency engine and dual motors. The maximum power reaches 580 HP, the peak torque is 822 Nm, and the zero acceleration takes only 3.7 seconds. The blessing of the hybrid four-wheel drive architecture of the king also inherits the DM-i fuel-saving gene, and the fuel consumption per 100 kilometers of feed is as low as 5.2L under NEDC comprehensive working conditions. In terms of battery life, on the basis of NEDC pure electric battery life of 200km, the comprehensive cruising range is as long as 1120km, which can meet the driving needs of users for long-distance vehicles.

A variety of models and different missions, the new BYD Han DM series intends to subvert the mainstream B sedan market _fororder_image006

  In terms of driving, Han DM-p Ares Edition is equipped with Yunqi -C intelligent damping body control system, which is compatible with comfort and handling through millisecond adjustment of damping; Aluminum alloy multi-link realizes unsprung weight reduction and improves vehicle handling through material and process optimization; Hans, an international master, has a profound foundation of chassis adjustment, which gives the car a more luxurious chassis quality.

  Offensive and defensive, multiple models, different missions

  It is not difficult to see from the information of the new BYD Han DM series models that its price covers the market range of less than 200,000 yuan to 300,000 yuan. Generally speaking, it focuses on stabilizing the price and increasing the allocation to meet the needs of more users. In fact, before the launch of the brand-new Han DM series, BYD has made detailed market research, and added entry-level and top-level models according to the needs of different users.

A variety of models and different missions, the new BYD Han DM series intends to subvert the mainstream B sedan market _fororder_image007

  Specifically, there are two models below 200,000 yuan, namely, the 121KM distinguished model and the 121KM elite model. Considering that the old model has occupied a certain position in the B sedan market above 200,000 yuan, and with the preferential efforts of the old model above 10,000 yuan, the added entry-level model is not only BYD’s attempt to explore the market, but also can seize the market share of the same-level B sedan. In addition, through the overall pricing, it is not difficult to see that it still maintains the mainstream high-end price of 200,000, and also maintains the market positioning of the flagship of BYD Dynasty.

  In order to provide new choices for users with longer commuting distance, BYD Han DM also launched a 200KM pure battery life version. The 242KM product that was overpriced before iteration entered the 250,000-level market, and it was more attractive to potential users in this market through product rejuvenation and plug-in identity of oil and electricity. Top model — Han DM-p Ares Edition, which mainly embodies its value with personalized sports kit and high-performance power performance. With its own product strength, it will establish its own high-end image in the 300,000-level market and attract the attention of some luxury brand users.

  This time, BYD Han DM-i Champion Edition joined hands with Han DM-p Ares Edition. By exploring the market, the strategy of stabilizing prices and increasing distribution, and the top ten high-end configurations as standard in the whole system, it will meet the car purchase needs of different consumers. At the same time, judging from BYD’s strong sales performance and technical strength, it is expected to realize the complete subversion of China brand in the mainstream B-class car market and help China brand to change lanes and overtake in the new energy market. (Photo courtesy of BYD)

"Hot Search" Shanghai Roadshow Xin Yukun: Public opinion has the power of tsunami.


1905 movie network news The movie, directed by, starring, and starring, was released nationwide on November 30, and the pre-sale is in full swing. On November 27th, the film opened the national roadshow of "Sound All the Way", and the first stop came to Shanghai. Director Xin Yukun, actors Zhou Dongyu, Song Yang, Justin,,, came to the road show site to communicate with the audience face to face. As the first audience of roadshows, friends in Shanghai not only enthusiastically shared their feelings of watching movies, but also deeply felt the power in movies. In the process of watching the film, some viewers were hit by a cruel sense of reality and cried many times, bluntly saying that "countless times they were infected, and the film awakened their brave side."

Actor Zhou Dongyu.


After watching the movie, Zhou Dongyu played the role of Chen Miao in many audiences. An 11-year-old young audience deeply empathized and bluntly said "wronged for Chen Miao". When she saw Chen Miao in the movie being cornered by reality and power step by step, she couldn’t help crying. "She felt that she wanted to help others, but she couldn’t do anything." Song Yang vividly demonstrated the struggle of the role of "middle-aged social animal", and the real character texture moved the audience. In the movie, Peng Yue, who does whatever he wants, "everyone shouts", while Yuan Hongsheng, who vividly interprets the role outside the movie, is praised. In the face of the audience’s interpretation and analysis, the director also shared his original intention of creation. "Online public opinion has the power of tsunami, which can kill people and save people." He saw that online public opinion has voiced for many vulnerable groups in recent years, and he recognized this energy in his creation, hoping to pass this power on to more people.


Xin Yukun digs deep into the power of public opinion. Zhou Dongyu talks about the role and upholds the initial heart

The audience praised the film "Sharp Reality" as a "merit key" for Song Yang Justin.


The film puts the perspective in the complex network environment and shows a fierce and realistic "network public opinion war". An audience at the roadshow said that after watching the movie, they "associated with many similar real cases" and lamented that the bloody reality "stung themselves". Zhou Dongyu also said that it was such an event that "inspired Chen Miao’s inner goodness and the ideal value she had been pursuing". The director said that the participants behind the public opinion will "have a sense of justice as the background, but many times we are easily deceived", hoping to "let everyone think more about online public opinion" through this film.

Director Xin Yukun.


Some viewers lamented that "emotions reached their throats, anger and blood" in the whole process of watching movies, and even joked that Song Yang Justin was given the "merit key", saying that he could make such a film with social significance. When it comes to roles, Song Yang said that He Yan is a middle-aged social animal. He is burdened with family, work and social pressure and has to go with the flow. Justin’s villain also surprised the audience, saying that he was "very bad". Teachers from Justin University also came to the scene, saying that the role of Peng Yue is very vivid, "the best thing is that he is not a facebook villain".


The mother audience "needs such a movie to let the children see justice and darkness"

News students regain their original heart after watching the movie "May the truth be written all the time"


In the film, the voice for justice, and the bloody mood of bravely resisting power also infected the audience present. At the scene of the road show, a mother took her daughter to watch the movie, saying that "being a mother is very empathetic", hoping that through this film, "children can know the justice and darkness that exist in the world, and let them know which side they should stand on". The daughter also said that she was moved by Chen Miao’s loneliness. The director encouraged everyone to "believe in the power of justice" and hoped to "pass this power to more people through movies".

Actor Zhong Chenyao


At the scene of the road show, many media people were deeply inspired and admitted that "the film is full of news background and texture, and it is worth pondering over the current reality after watching it". A journalism student presented Zhou Dongyu with a pen, saying that the film "made me regain my original heart and stop being a media person trapped by public opinion in the future. I also hope that more people like Chen Miao can keep writing the truth".

The film Hot Search will be released nationwide on November 30th.


Press conference on the construction of high-level hospitals in Guangdong Province: "A century-long road to health sets sail for a new journey"

Conference site

  Moderator: Good morning, media friends! Welcome to the press conference of Guangdong Provincial Health and Wellness Committee. This year marks the 100th anniversary of the founding of the Communist Party of China (CPC). Under the correct leadership of the Communist Party of China (CPC), our province’s health and wellness undertakings are magnificent and vigorous, and earth-shaking changes have taken place, making important contributions to protecting people’s life safety and health. In order to celebrate the 100th anniversary of the founding of the Communist Party of China (CPC), and fully demonstrate the health work process and experience and effectiveness of our province, our committee decided to hold a series of press conferences on the theme of "A Healthy Centennial Road Set sail for a New Journey". The first press conference was held today, focusing on the construction of high-level hospitals in Guangdong Province.

  Since 2018, the provincial party committee and government have attached great importance to it and vigorously promoted the construction of high-level hospitals. Fifty high-level hospitals have been selected for key construction in two phases. Today’s press conference mainly introduces the achievements of high-level hospital construction and the next work deployment. First of all, I would like to introduce the publishers who attended today’s conference. They are:

  Mr. Duan Yufei, Director and Party Secretary of Guangdong Provincial Health and Wellness Committee.

  Mr. Yu Xueqing, President of Guangdong Provincial People’s Hospital and President of Guangdong Academy of Medical Sciences

  Mr. Xiao Haipeng, Executive Vice President of Sun Yat-sen University and Dean of the First Affiliated Hospital of Sun Yat-sen University

  Mr. Chen Dacan, Dean of Guangdong Provincial Hospital of Traditional Chinese Medicine (Second Affiliated Hospital of Guangzhou University of Chinese Medicine)

  Mr. Huang Jinkun, Dean of the First Affiliated Hospital of Guangzhou Medical University

  Mr. Zhong Zhixiong, Party Secretary and President of Meizhou People’s Hospital

  Next, please ask Mr. Duan Yufei to introduce the construction of high-level hospitals in our province.

Duan Yufei, Director and Party Secretary of Guangdong Provincial Health and Wellness Committee.

  Duan Yufei: Hello, media friends! I am very happy to introduce the construction of high-level hospitals in our province.

  “十三五”以来,广东省坚持以习近平新时代中国特色社会主义思想为指导,以健康广东建设为引领,按照“强基层、建高地、登高峰”思路,构建“顶天立地”医疗卫生大格局。在加强基层医疗卫生服务能力建设的基础上,2018年以来,省委省政府高度重视、大力推动高水平医院建设,目前我省分2期共遴选建设50家高水平医院,每家省财政支持3亿元,共150亿元。2019年9月,国家卫生健康委与省政府签订协议,共建1个国家医学中心、1个综合类的区域医疗中心和6个专科类的区域医疗中心。2020年,国家呼吸医学中心、国家儿童区域医疗中心相继落户广东。

  经过3年多的建设,我省第一期30家高水平医院围绕“技术、科研、人才、学科、制度、示范”六大任务主动作为、加速发展,建设成果凸显。我省在2019年全国三级公立医院绩效考核中取得多项新突破,整体排名跃居全国第4,较2018年提升了7名;全国十强医院独占两席,中山大学附属第一医院和广东省人民医院2家高水平医院首次获评最高等级A++;有27家医院被评为A以上等级,占全国A以上等级医院的11.4%。现将高水平医院建设有关成效通报如下:

  First, actively develop cutting-edge medical technology and improve the ability of diagnosis and treatment services. Since the construction, 30 high-level hospitals have carried out 975 cutting-edge medical technologies, reaching 204 international and domestic initiatives and advanced levels; Among them, 19 are internationally pioneering and 26 are internationally advanced. Among them, the First Affiliated Hospital of Sun Yat-sen University completed the world’s first non-ischemic kidney transplantation and non-ischemic organ transplantation technology, which was highlighted by the National Health and Wellness Commission at the media promotion meeting of the World Transplantation Conference; Academician Hou Fanfan of Southern Hospital of Southern Medical University initiated RASB "upward titration", which reduced the risk of patients with chronic kidney disease developing into uremia by 50% and saved about 7 billion yuan of medical resources for the whole country every year. Academician Song Erwei of Sun Yat-sen Memorial Hospital of Sun Yat-sen University took the lead in developing a new type of breast-conserving surgery, with a 10-year survival rate of 91%, reaching the world leading level. The continuous improvement of cutting-edge medical technology has effectively guaranteed the people to seek medical treatment and let the people really feel the "dividend" brought by the development of medical care.

  The second is to build a high-level clinical research platform and enhance the ability of innovation and transformation. 3,734 new scientific research projects were established, up by 60.81% compared with that before construction, including 2,319 new national major projects, national natural and provincial major projects, up by 91% compared with that before construction; 10279 SCI academic papers were added. High-level hospitals actively promoted the transformation of scientific research achievements and added 2516 invention patents. Among them, the First Affiliated Hospital of Guangzhou Medical University has carried out more than 30 product innovations and achievements transformation, and the Cancer Center of Sun Yat-sen University has promoted the registration and listing of 27 anti-tumor drugs.

  Third, the combination of introduction and education to speed up the training of top-notch medical talents. Academician Zhong Nanshan of the First Affiliated Hospital of Guangzhou Medical University won the Medal of the Republic, Professor Song Erwei of Sun Yat-sen Memorial Hospital of Sun Yat-sen University was successfully elected as an academician of China Academy of Sciences, and Academician Hou Fanfan served as the president of North Asia and East Asia of the International Society of Nephrology. The province has trained and introduced 948 high-level medical talents, including 60 flexible academicians, 26 overseas high-level talents, and 9 new Chinese medicine masters, Qihuang scholars and famous Chinese medicine practitioners.

  Fourth, medical specialties have developed step by step, and their comprehensive strength has remained at the forefront of the country. There are 116 national key specialties and 355 provincial and municipal key specialties. In the Fudan edition of China Hospital Rankings in 2019, 31 specialties and 38 departments in 13 hospitals in our province entered the top ten of the comprehensive list of specialties, with respiratory and ophthalmology ranked first in the country and pediatric surgery ranked second in the country. High-level hospitals should take the opportunity of high-level development, vigorously build superior disciplines, and constantly improve the strength of software and hardware of medical services to meet people’s demand for high-quality medical resources.

  The fifth is to establish a modern hospital management system to enhance patients’ medical experience. In the first phase, 30 high-level hospitals attached importance to the construction of modern management system, which significantly improved the satisfaction of medical staff with medical environment, service level, diagnosis and treatment level, and medical ethics. In the performance appraisal of national third-level public hospitals in 2019, the progress was obvious. Among them, Yuebei People’s Hospital is 613 ahead of 2018, ranking 198 in the country. The average satisfaction of medical staff in 2020 was 95.74%, an increase of 3.27% compared with 91.17% in 2019. High-level hospitals give patients a better sense of experience in system management construction, which is also the purpose of high-level hospital construction.

  The sixth is to be brave in taking responsibility and play a leading role in demonstration. 30 high-level hospitals have reached a consensus of 398 guidelines at or above the provincial level, including 58 international guidelines and 321 national guidelines. High-level hospitals achieve regional coordinated development through joint creation, establishment of sub-centers and establishment of cooperative units. 370 specialist alliances helped 854 hospitals at home and in the province, and 25 high-level hospitals helped 39 county-level public hospitals in groups, which effectively promoted the sinking of high-quality resources to the grassroots. In the fight against the COVID-19 epidemic, high-level hospitals have become the demonstration leaders of provincial-level designated hospitals, contributing to the overall situation of COVID-19 epidemic prevention and control, and many high-level hospitals and doctors have been commended by the state and the province.

  Recently, the provincial government issued the Implementation Plan for Further Promoting the Construction and Development of High-level Hospitals. In the next step, according to the requirements of the implementation plan, we will promote high-level hospitals to achieve new breakthroughs and achievements in building cutting-edge medical technology highlands, building high-level clinical research platforms, building high-end medical talent teams, building first-class medical disciplines, building modern hospital management systems, and building radiation-driven networks, speed up the expansion of high-quality medical resources and regional balanced layout, and build a "stand on the ground" medical and health pattern, so as to benefit people’s health. thank you

  Moderator: Thank you, Mr. Duan Yufei. Let’s enter the question session. Please inform your news organization before asking questions. Please start asking questions.

  CCTV: Hello, I’m a CCTV reporter. A total of 50 high-level hospitals have been selected before and after Guangdong. What are the selection principles? What kind of goal will the construction of high-level hospitals in our province achieve? thank you

  Duan Yufei: Thank you for your question. Guangdong Province was divided into two phases, and 50 high-level hospitals were selected to carry out the construction of high-level hospitals. Mainly based on the construction of highland and peak in our province, and solving the problem of uncoordinated and unbalanced regional development, that is, the balanced medical layout. According to the general requirements, we selected 50 high-level hospitals in two phases.

  On the basis of 30 high-level hospitals in the first phase, we added 20 high-level hospitals in the second phase this year. Just now I talked about a general principle. On the basis of this general principle, we consider the layout in four levels.

  The first is to build a top medical center with international influence. On the basis of building medical centers for respiratory diseases, oncology and kidney diseases, we will support the Provincial People’s Hospital to take the lead in building cardiovascular medical centers and the First Affiliated Hospital of Sun Yat-sen University to take the lead in building precision medical centers, so as to build a world-class international medical center that radiates Guangdong-Hong Kong-Macao Greater Bay Area. That’s what we call reaching the peak.

  Second, from the construction of high-level hospital layout in Greater Bay Area. We will continue to promote the "two-city linkage" between Guangzhou and Shenzhen, and continue to select a number of universities affiliated hospitals, provincial subordinate hospitals and municipal leading hospitals with strong strength and leading role in the Pearl River Delta cities for key construction. In Foshan, Dongguan, Zhongshan, Jiangmen and other four cities in the Pearl River Delta, one high-level hospital was selected and built.

  The third is from the construction of the layout of provincial-level regional medical centers in eastern Guangdong, western Guangdong and northern Guangdong. In eastern Guangdong, western Guangdong and northern Guangdong, provincial-level regional medical centers such as Shantou, Zhanjiang and Shaoguan will be laid out respectively, and support for the construction of high-level hospitals in northern Guangdong will be increased. In Heyuan, Shanwei, Chaozhou, Jieyang and Yunfu, where there are no high-level hospitals, 1-2 high-level hospitals will be selected and built.

  Fourth, from the construction of differentiated development advantages of clinical specialty layout. Aiming at the forefront of the development of clinical specialties, a number of hospitals with specialties such as traditional Chinese medicine, pediatrics, infectious diseases and hospitals that have made outstanding contributions to the prevention and control of epidemic situation in COVID-19 will be laid out.

  There are 50 high-level hospitals in our province. From the regional perspective, there are 17 hospitals in Guangzhou, 7 hospitals in Shenzhen, 8 hospitals in the Pearl River Delta except Guangzhou and Shenzhen, and 18 hospitals in the eastern and western regions of Guangdong. According to the classification of hospitals, there are 40 general hospitals, 3 traditional Chinese medicine hospitals, 2 infectious diseases, 2 women and children, 1 ophthalmology, 1 oncology and 1 stomatology. It has achieved full coverage of the construction of high-level hospitals in 21 cities in the province, and the scientific and balanced development of high-level hospitals.

  The construction of high-level hospitals will strive to basically build the "Gemini" of Guangzhou-Shenzhen medical highland in 3-5 years, and form a high-level hospital construction system led by several domestic first-class and world-leading hospitals and supported by a number of national top 100 hospitals, further consolidating and enhancing the leading position of our province’s comprehensive medical service strength in the country. Specifically, it is to strive for 20 national medical technology and clinical medicine research centers, focusing on promoting 15 general hospitals to enter the top 100 in China, focusing on promoting 15 specialized hospitals and 40 clinical specialties to enter the top 10 in China, and adding more than 10 national top talents. thank you

  Guangdong Radio and Television Station: Excuse me, Dean Xiao, in 2019, the First Affiliated Hospital of Sun Yat-sen University won the highest award in China, A++. Please share your experience. The second question is, our hospital is going to build an international precision medicine center in Guangdong. What is the degree of construction? What kind of progress is there now? thank you

Xiao Haipeng, Executive Vice President of Sun Yat-sen University and Dean of the First Affiliated Hospital of Sun Yat-sen University.

  Xiao Haipeng: Thank you for your attention to Zhongshan No.1 Hospital. Just now, you mentioned the performance appraisal of the national third-level public hospitals in 2019. Our hospital scored A++, ranking fourth in the country, which is also due to the construction of our high-level hospitals. Zhongshan No.1 Hospital is the first batch of high-level hospitals. According to the requirements of high-level hospital construction, we have vigorously promoted hospital construction and obtained three hundred million high-level hospital construction funds, which are mainly used to break the equipment bottleneck that has long restricted the development of hospitals, greatly improve the diagnosis and treatment ability of difficult and serious diseases, and greatly improve the service ability and medical efficiency of hospitals. When you talk about experience, I think there are several aspects.

  The first is to insist on strengthening the hospital with talents. With the support of the high-level hospital construction policy, the strategy of "strengthening the hospital with talents" was effectively implemented. Based on all-round and three-dimensional talent training, all kinds of talents in medical teaching and research management were cultivated and introduced, and a team of compound and expert management talents was cultivated. Since the construction of the high-level hospital, the hospital has cultivated 16 national high-level talents, including 3 Changjiang scholars, 2 Jie Qing and 4 National Excellent Qing. The Central Organization Department plans to have one leading talent, three top-notch young talents, one national candidate for the national 100-million-person talent project, and 25 high-level talents engaged in technical research full-time. We have also recruited nearly 500 postdoctoral fellows, forming a talent pool, which provides talent guarantee for the sustainable development of the hospital. With the support of strong talents, the First Hospital of Sun Yat-sen established 123 projects with the National Natural Science Foundation in 2020, which reached a record high, ranking the fifth in the number of projects in hospitals across the country, and the medical technology continued to innovate, and the world’s first innovative technology of non-ischemic human liver transplantation and kidney transplantation was carried out.

  In 2020, our hospital’s project "Ischemia-free organ transplantation technology opens the era of’ hot transplantation’" won the special prize of the international quality innovation competition for the first time on behalf of China, which was the only one in the world.

  The second is to adhere to scientific management, and the First Hospital of Zhongshan adheres to problem-oriented, goal-oriented and result-oriented. Guided by the needs of medical staff and patients, the MDT model of promotion management was implemented, and scientific and reasonable operation management reform measures were put forward to increase the efficiency of operation management. Among them, on the one hand, we should pay close attention to the construction of standards and do a good job in monitoring the quality of the first page of medical records. On the other hand, performance incentives are used to promote key indicators such as the proportion of discharged patients’ surgery, and continue to improve. It is under the scientific management that the hospital’s service management institutions are further optimized.

  The third is to strengthen cultural construction. The initial intention and mission of "saving people, saving the country and saving the world, treating diseases, healing the body and caring for the heart" flows in the blood of the First Hospital of Zhongshan. In the 110-year medical practice, it has become the working habit of every employee to continuously improve the medical quality and improve the patient’s medical experience. The hospital has steadily improved the welfare benefits for employees, opened up career development channels, unblocked communication channels, created a fair environment, and combined with major nodes to carry out colorful cultural life for employees. In the third-party evaluation of improving medical and health services in 2020, the satisfaction of patients and medical staff ranked third in the national general hospitals.

  Next, our high-level hospital construction will focus on building Guangdong Precision Medicine Center. As the only comprehensive regional medical center jointly built in Guangdong Province, with the financial support of 1.5 billion yuan in the future, it will focus on five aspects.

  The first is to strengthen the ability to treat difficult and critical diseases, build a rapid response, transportation and treatment system integrating land, water and air, further strengthen the construction of the system and ability to treat critical diseases, give full play to the advantages of the National Medical Big Data Center and Tianhe No.2 Supercomputer, and improve the training system of continuing education, the foundation of critical diseases and the platform system of clinical innovation research based on big data and artificial intelligence for disaster medicine, central command center and medical quality monitoring system.

  The second is to build an innovative research platform for precision medicine, build an innovative research platform for foundation and transformation, build an international clinical research center together with British universities, and cooperate with the artificial intelligence research center of Stanford University, AsiaInfo and Huawei of Tsinghua University Institute of Artificial Intelligence to build a national leading international first-class artificial intelligence medical big data and scientific and technological innovation platform.

  The third is to build a world-class innovative research team, and introduce international top clinical research talents and high-level innovative basic research talents around the five disciplines of cardiovascular and cerebrovascular diseases and metabolic diseases, intestinal microecology, infection and immunity, medical big data and artificial intelligence, organ transplantation and regenerative medicine, and form a world-class high-level basic research, clinical research big data and artificial intelligence research, and innovative talent team.

  The fourth is to support the clinical medical center with the construction of smart hospitals, take clinical needs as the core, build the foundation of big data and artificial intelligence and medical supercomputing platform, build new technology platforms such as intelligence, Internet of Things and cloud technology, and drive smart medical service research and management innovation with big data and artificial intelligence. National Health Commission entrusted Zhongshan No.1 Hospital to build and operate the National Big Data Center for Human Tissue and Organ Transplantation and Medical Treatment, which will be put into use on July 1 this year, the 100th anniversary of the founding of the Party. We can use this platform to create a new medical big data and artificial intelligence center to promote the development of our medical research.

  Fifth, absolutely help improve the medical radiation ability. Through one-on-one assistance, we set up a special working group with Jieyang People’s Hospital to build eight specialist alliances to guide the construction of high-standard reproductive medical centers, help Jieyang People’s Hospital reach the standard of high-level hospitals in Guangdong Province, and build one of the regional medical centers in Guangdong Province, thus improving the medical level and medical service capacity in Guangdong Province. Thank you!

  Yangcheng Evening News: Hello, Dean Yu. What is the layout of Guangdong Provincial People’s Hospital in the construction of high-level hospitals? Can you give us a detailed introduction? thank you

Yu Xueqing, Dean of Guangdong Provincial People’s Hospital and Dean of Guangdong Academy of Medical Sciences

  Yu Xueqing: Thank you for your question! First of all, Guangdong Provincial Hospital is fortunate to be among the first batch of high-level hospitals. This is thanks to the guidance and support of the Provincial Health and Health Commission of the provincial party committee and government, and it is also a great opportunity in the development history of Guangdong Provincial People’s Hospital.

  Therefore, according to the call of the Health and Health Commission of the Provincial Party Committee and the Provincial Government, we should first benchmark the international frontier, make use of the advantages of China’s system, the advantages of the population, the advantages of the samples and the strong economic support. Therefore, we should build a high-level team, a high-level platform, and then have the results led by innovation. Around this, our hospital has also made in-depth and detailed investigations, scientific judgments and accurate decisions.

  First of all, it is to promote the development of the whole hospital through high-level discipline drive and guidance, so we first formulated the heart-strengthening and strengthened the construction of cardiovascular system. It was approved by the Provincial Committee of the National Cardiovascular Regional Medical Center and the Guangdong Clinical Medical Research Center for Cardiovascular Diseases, and became one of the four "National Training Bases for Heart Transplanters" in China. It carried out the world’s first one-stop TAVR+TEVAR operation via femoral artery, the first minimally invasive heart surgery for pregnant women in China, minimally invasive treatment of hypertrophic cardiomyopathy under full-cavity endoscope, minimally invasive double valve replacement surgery under full-thoracoscope and other international and domestic pioneering technologies. The Institute of Lung Strengthening and Lung Cancer has a very important influence in the world. Last year, the New England Journal of Medicine was published with our Guangdong Provincial People’s Hospital as the first correspondent. Therefore, we are prepared to support this lung cancer research institute from 50 million to 80 million yuan, and we are also planning to build a new cancer center in the future.

  Strengthening the kidney, as we all know, I have been a doctor in Zhongshan for three years, and this kidney is still good. Both men and women want it to be good, and strengthening the kidney must be done. We have several measures. First, in 2019, we established the International Kidney Center of Guangdong Provincial People’s Hospital, so we have six PIs, from the United States, Australia, Singapore and Hong Kong, plus myself. I hope that six international and domestic PIs will hit the forefront of the world.

  I myself became the president of the International Society for Peritoneal Dialysis on March 16th this year, and I seem to be the first to be the international president in the field of nephrology. The day before yesterday, I probably didn’t report to Director Duan for today’s meeting. I was nominated as one of the seven executive directors of the International Society of Nephrology. I also hope to take advantage of the great opportunity of China’s national development and the advantages of our people and other aspects to raise nephrology to a new height.

  At the same time, we can’t just talk about it, so we started the Million Chronic Kidney Cohort last year, hoping to make some efforts in disease screening, prevention, early diagnosis and prediction, accurate diagnosis and accurate treatment besides disease treatment.

  Respect for the elderly, as we all know, the institute of gerontology and gerontology of Guangdong Provincial People’s Hospital are also very influential throughout the country.

  Especially under the guidance and leadership of the older generation, we have established a good foundation. In addition, Guangdong Provincial People’s Hospital is the center of health care. We are blessed. They rank sixth in Fudan list. We hope to make more efforts in the prevention and health care of senile diseases, especially in the future.

  Peace, as we all know, with the development of society and the aggravation of various pressures, our mental health problems are very prominent. The Health and Health Commission has placed the Guangdong Institute of Mental Health in the Guangdong Provincial People’s Hospital, and we feel that we have the responsibility and obligation to do this work well.

  Of course, platform disciplines and supporting disciplines, such as pathology, laboratory, pediatrics, obstetrics, imaging and so on, are also needed. Therefore, we can’t form a short-board effect with emphasis and support. Therefore, the focus of the hospital is to protect our advantages, fill our shortcomings as soon as possible, and comprehensively improve the overall strength of our hospital.

  Therefore, in the process of developing hospitals, we still adhere to the principle that talents are the first resource. We put forward the Five Five-Five Plan, hoping that Jieqing and Changjiang would attract this high-level talent to Guangdong Provincial People’s Hospital. At the same time, we also have the support plan for young talents-Five Three, that is, Youqing, Youth Changjiang, Youth Thousand or a group of young people like this gathered in Guangdong Provincial People’s Hospital. Through our efforts for more than two years, there are now 12 high-level people.

  It is estimated that we will have 18 to 20 high-level talents by the end of this year. In recent years, we have also taken advantage of the excellent opportunity of building high-level hospitals. We had 76 outstanding talents the year before last. This year, we have completely liberalized them. As long as they meet the requirements, we will gather them together, because we will not only keep them here, but also use them well and produce results.

  Therefore, we must solve the problems of personnel research and various departments, including family members and children’s schooling, and hope to have a good environment for them to develop.

  The second is innovation. We should build the Guangdong Academy of Medical Sciences. The Standing Committee of the provincial government has provided a good policy and platform for the development of the Guangdong Academy of Medical Sciences. Therefore, we rented 12,000 square meters to build a basic medical research center, 3,000 square meters to build a clinical research center, and 2,200 square meters to build our big data center. Therefore, we hope that our big data, together with the wings of AI, will be the wings of artificial intelligence, which will really make good use of our data collection, data integrity, data provision and data universality. Development is the first priority. Apart from the development of hospitals, the most important thing is the quality of medical care, which must be of high quality and safety. At the same time, I hope that our hospital, especially Director Duan, is very concerned, and we have to step out of Dongchuan Road. Therefore, on the one hand, with the support of the provincial government, we will build a new Baiyun Hospital District, with an investment of about 3.06 billion yuan. At the same time, we will take the national regional medical center, cardiovascular and Guangdong International Cardiovascular Medical Center as a support, and we also have some metabolic diseases with severe cardiovascular and cerebrovascular diseases as a focus. At the same time, our other leg will step out to Huangpu, so that Dongchuan Road will be the center, and Baiyun and Huangpu will be 200 million yuan, which will also provide our provincial medical service and quality for Guangzhou, including our district.

  So in recent years, we still have some achievements, such as the first national Jieqing in Guangdong Province, the first national Jieqing in Guangdong Province, the doubling of our national intelligence funds, and the doubling of the goals set by our SCI papers. Therefore, this is first of all thanks to the support of the provincial government of the Health and Health Commission and the joint efforts of the staff of the whole hospital. In the future, we will achieve us through grand strategies and plans, and by building large platforms, large teams and large projects. However, as a hospital, our concept of volunteering needs to be updated. Our general secretary pushes people first, and hospitals must take employees as the center. In fact, we found that the satisfaction of employees and patients was not very high in the assessment of public hospitals in 2018.

  Therefore, we should satisfy our employees in the whole environment of toilets, canteens, offices and medical treatment. When the employees are well, they will be happy to look after the patients. Our environment is satisfied, our medical quality is satisfied, and patients are naturally satisfied. So I think the government will be satisfied, which is an important goal of high-level construction.

  And medical care must be patient-centered, the quality and safety of medical care, so we also have higher requirements for public performance appraisal in medical quality. In addition, the administrative department must change our work style, focus on the front line of medical teaching and research, understand the difficulties of medical teaching and research in the front line, and solve their problems so that they can work better and more efficiently.

  So in fact, the moment of performance announcement in 2019 has become a thing of the past. From this day on, we must plan for 2020 and the future. Therefore, we also hope to encourage and guide the development of hospitals through the construction of high-level hospitals and the performance appraisal of public hospitals. We hope that through our efforts, under the guidance of the Health and Health Commission of the provincial party committee and government, and through our efforts, especially the overall improvement of medical teaching and research, the public welfare of public hospitals will be reflected, and we will not live up to the government’s urging and the people’s expectations of us. We also hope that everyone will criticize and guide the work of saving doctors and let us do better. We will provide you with better medical services in the future, thank you!

  People’s Daily: I would like to ask President Chen of the Provincial Hospital of Traditional Chinese Medicine. As a Chinese hospital, what is the effect of our high-level hospital construction? Next, how will we give full play to the advantages of traditional Chinese medicine and better serve the health of the people? Thank you!

Chen Dacan, Dean of Guangdong Provincial Hospital of Traditional Chinese Medicine (Second Affiliated Hospital of Guangzhou University of Traditional Chinese Medicine)

  Chen Dacan: Thank you for your question. In 2018, Guangdong Provincial Hospital of Traditional Chinese Medicine became the first batch of high-level hospitals in Guangdong Province. In the past three years, the hospital has always adhered to the people’s health as the center, made continuous efforts, and further improved its comprehensive service capacity, ranking first in the list of "Top 100 Competitive Hospitals of Traditional Chinese Medicine in China" for seven consecutive years. The comprehensive category of traditional Chinese medicine won the second place in the national performance appraisal, with grade A+.

  The first is to achieve a high-level and compound talent team that can stand the test. Provincial Hospital of Traditional Chinese Medicine adopts the talent training mode of combining "education" and "introduction", and top talents and leading talents emerge one after another, forming an echelon group of specialists with excellent comprehensive strength, including Chinese medicine masters, national famous Chinese medicine practitioners, Qihuang scholars and provincial famous Chinese medicine practitioners. In the fight against the COVID-19 epidemic, our hospital sent 94 people to the front line. This team made the best diagnosis and treatment plan for patients in the battlefields of Wuhan, Jingzhou, Xingtai, Hebei and Ruili, Yunnan, and handed over an excellent answer sheet through the treatment plan of integrated traditional Chinese and western medicine with traditional Chinese medicine as the mainstay. At the same time, an expert also led a team to work in Ma Kaizhan as the leader of the national medical expert group to help Malaysian fight against epidemic diseases, and five inspectors went to Hong Kong to carry out assistance work.

  The second is to inherit the essence, keep the integrity and innovate, and further highlight the unique advantages and functions of traditional Chinese medicine in preventing and treating diseases. Give full play to the advantages of TCM in preventing diseases, establish the first prevention center and chronic disease management center in China, and establish a relatively complete TCM health service chain for patients who are not ill, want to get sick and are chronic, so as to provide quality health services for the people throughout their life cycle. It is the first in China to establish a classic ward of Chinese medicine, explore the curative effect of pure Chinese medicine in treating acute and critical diseases and difficult and complicated diseases, and promote practical experience in the Chinese medicine system. The hospital has become the first batch of innovative pilots of Chinese medicine diagnosis and treatment mode in China. Establish a "one-stop" MDT consultation team of traditional Chinese medicine, and form a "outpatient-ward integration" TCM diagnosis and treatment center for intractable diseases. Excavate, inherit and carry forward the essence of the treasure house of traditional Chinese medicine, organize and carry out the "Xinglin treasure hunt" activity, sort out 357 characteristic technologies, form 40 characteristic technology operation specifications, 62 related monographs and 103 research projects. Six specialties, including encephalopathy department, were selected into the national regional Chinese medicine diagnosis and treatment center construction project; 20 specialties have become high-level clinical key specialty construction projects in Guangdong Province; Cardiovascular Department and Nephrology Department have become national pilot projects of clinical cooperation between Chinese and Western medicine for major and difficult diseases.

  The third is the empowerment of scientific and technological innovation, and the construction of leading and research-oriented high-level hospitals has achieved remarkable results.

  The first State Key Laboratory of Dampness Syndrome of Traditional Chinese Medicine jointly established by provinces and ministries in China started construction. The national clinical research base of traditional Chinese medicine entered the second phase of construction. Seize the opportunity of Guangdong, Hong Kong and Macao to build the highland of traditional Chinese medicine, and take the lead in building the only Guangdong, Hong Kong and Macao joint laboratory of traditional Chinese medicine in our province-Guangdong, Hong Kong and Macao Key Laboratory of Traditional Chinese Medicine and Immune Diseases Research, and the only clinical medical center of traditional Chinese medicine in our province-Guangdong Traditional Chinese Medicine Skin Clinical Medical Research Center. In 2020, it won 40 projects approved by the National Natural Science Foundation, ranking among the top Chinese medicine hospitals in China. A number of research results have been published in high-level academic journals such as Science, Nature and JAMA Oncology. As the second completion unit, the project "Theoretical Innovation and Clinical Research on Acupuncture Treatment of Ischemic Stroke" won the second prize of National Science and Technology Progress Award. Psoriasis project won the first prize of provincial scientific and technological progress. "Jinrong Granule" became the only innovative Chinese medicine approved by National Medical Products Administration in 2018. The innovative Chinese medicine "Shaoling Tablet" for the treatment of psoriasis has obtained clinical approval. Technology transfer of new drugs for external use in psoriasis. Leading the formulation of the national standard "Collection and Processing of Human Blood Samples" was released. In the ranking of "Scientific and Technological Value of China Hospital" issued by China Academy of Medical Sciences, our hospital ranked first in the national hospital of traditional Chinese medicine for two consecutive years.

  Fourth, give full play to the leading and demonstration effect of high-level hospitals, and radiation will drive the coordinated development of regional medical and health undertakings. Adhering to the "industry view of traditional Chinese medicine", the hospital has established cooperative hospital relations with more than 200 primary hospitals, and explored the construction of a "five centers" telemedicine collaboration network of remote consultation center, education and training center, imaging diagnosis center, inspection and testing center and patient transfer center through the "four sinks" of technology, talent, management and culture, so as to realize the co-construction and sharing of high-quality medical resources. Strive to achieve the "six ones" goals of introducing a new technology, popularizing a Chinese medicine characteristic therapy, building a key specialty, cultivating a talent team, solving a difficult management problem, and improving a business management ability, so as to effectively improve the comprehensive service ability of primary medical care.

  This year is the first year of the 14 th Five-Year Plan. Next, we will focus on strengthening the following work:

  First, strengthen the construction of national regional Chinese medicine diagnosis and treatment centers, further enhance the ability of Chinese medicine to solve acute and critical diseases and difficult and complicated diseases, and strive to build a national clinical medical center for Chinese medicine. The emergency treatment center of integrated traditional Chinese and western medicine in Guangdong Province will be built to build a platform for improving the ability of traditional Chinese medicine to treat emerging infectious diseases.

  Second, relying on the construction of the State Key Laboratory of Dampness Syndrome of Traditional Chinese Medicine jointly established by the province and the Ministry, we will strive to create a national center for the inheritance and innovation of traditional Chinese medicine and cultivate internationally influential research results.

  The third is to implement the project of cultivating high-tech talents, promote the project of famous doctors with Chinese characteristics, and further consolidate the team of high-level medical talents that meet the requirements of the new era.

  Fourth, based on the foundation, tap the essence in the treasure house of traditional Chinese medicine, develop advantages and make up shortcomings, give full play to the unique advantages and functions of traditional Chinese medicine in disease prevention, treatment and rehabilitation, and provide all-round and full-cycle health protection for the people, thus becoming an important force to promote the construction of a healthy Guangdong and a healthy China.

  Guangzhou TV Station: What achievements have been made in the construction of the National Respiratory Medicine Center, and what work do we have to do next? thank you

Huang Jinkun, Dean of the First Affiliated Hospital of Guangzhou Medical University

  Huang Jinkun: Thank you very much! The First Affiliated Hospital of Guangzhou Medical University, as the first batch of high-level hospitals in our province, clearly regards the National Respiratory Center as the general goal of our overall construction. On September 19th, 2019, National Health Commission and our province signed an agreement to jointly build a national medical center, and the First Hospital of Guangyi became the main unit of the provincial party committee to jointly build a national respiratory center. After preliminary construction, on July 7th, 2020, National Health Commission officially confirmed the National Respiratory Center with the First Hospital of Guangyi as the main body, and jointly built a national respiratory center with the China-Japan Friendship Hospital. At present, the management structure of the center has been made clear, with Academician Zhong Nanshan as honorary director of the center. Under the guidance of the provincial health and health commission, the first phase signed a collaboration agreement with 26 hospitals in the province, and initially established a collaboration network in Guangdong Province. The first-phase site construction of the National Respiratory Hospital Center has been completed, with a total construction area of 10,000 square meters, and it will be put into use this month.

  Taking Guangzhou Respiratory Center project as the main site of National Respiratory Medicine Center, the project was capped on October 18th last year, and the entity construction was completed in June this year. In the face of COVID-19 epidemic, National Respiratory Medicine Center has made a series of major scientific and technological innovations in epidemic prevention and control, clinical diagnosis, treatment of critically ill patients and transformation of Industry-University-Research. Especially under the leadership of Academician Zhong Nanshan, we first confirmed that COVID-19 can "pass from person to person", put forward the concept of "prevention and treatment by groups", took the lead in defining the clinical and epidemiological characteristics of COVID-19 patients in China, and constructed an accurate prevention and control model of epidemic situation in China. Covid-19 diagnostic antibody kit was actively developed, and the whole chain of COVID-19 prevention and control technologies and products were created, which confirmed the mechanism and clinical value of traditional Chinese medicine in treating COVID-19, and promoted the international application and recognition of traditional Chinese medicine. Take the lead in formulating the diagnosis and treatment plan and guidelines for COVID-19 in China, and provide a scientific basis for epidemic prevention and control, clinical treatment and rehabilitation. At the same time, we also undertake the treatment of the most critically ill COVID-19 patients in our province. At the same time, we sent three medical teams to support Wuhan, two medical teams to support the treatment of critically ill patients in the Eighth Hospital of Guangzhou, and sent backbone medical teams to Iraq and other places in China, including Yunnan, Hubei and Hong Kong. It should be said that in the process of epidemic prevention and control, we have played the characteristics of Guangdong and China.

  The second problem is that our national respiratory medicine center will focus on strengthening its functions in five aspects in accordance with the overall positioning of the center. It mainly refers to medical treatment, teaching, research, prevention and management. The first one highlights the treatment ability of difficult and critical patients in medical treatment, improves the diagnosis and treatment ability of major diseases and leads the development of international cutting-edge diagnosis and treatment technology, especially in the areas of respiratory tumors, difficult and critical respiratory diseases and major respiratory infectious diseases.

  The second is to highlight the construction of high-level medical talents. Strengthen the training and introduction of talents, expand the high-level talent team in the center, strengthen the export function of talents, and train and provide better medical talents for the country.

  The third aspect is to highlight the ability of scientific and technological innovation and serve the country’s major strategic needs. The National Respiratory Center will integrate the high-quality resources of the State Key Laboratory of Respiratory Diseases and the National Center for Clinical Medicine of Respiratory Diseases, improve the basic research, clinical research and achievement transformation ability of respiratory health as a whole, strengthen the ability of scientific research and tackle key problems, and continuously solve the major problems facing China’s respiratory field.

  The fourth is to highlight the construction of disease prevention and emergency rescue capabilities and solve major public health problems. Comprehensively improve the ability of respiratory disease screening and intervention, early prevention and early treatment, prediction and early warning of major respiratory infectious diseases, and clinical treatment, take the lead in establishing big data on respiratory health across the province and the whole country, build a respiratory disease prevention and control network, and improve the whole-course prevention and control ability of major respiratory chronic diseases.

  The fifth is to highlight the management of high-level hospitals and implement the task of medical reform. Further improve the operation mechanism and coordination mechanism of the center, establish an effective resource integration, collaborative innovation and efficient management model, give play to the demonstration and radiation-driven role of the center, and actively promote and participate in the formulation of relevant national health policies.

  Generally speaking, the National Respiratory Medicine Center accepted the on-site evaluation of operation performance organized by National Health Commission on the basis of previous work, especially on December 18th last year, which was fully affirmed by experts. We believe that with the strong support of the state, province and city, the First Affiliated Hospital of Guangzhou Medical University has the ability and courage to play a greater and more active role in promoting the overall work of building a healthy Guangdong and a healthy China. Thank you!

  Guangdong Radio: I would like to ask President Zhong of Meizhou Hospital. As a hospital in the northeast of Guangdong, Meizhou Hospital has made great efforts in the construction of high-level hospitals, and what progress and results have it achieved? thank you

Zhong Zhixiong, Party Secretary and President of Meizhou People’s Hospital

  Zhong Zhixiong: Thank you for your questions! Our Meizhou People’s Hospital has a long history, and it has a history of more than 120 years since 1896. Since Meizhou People’s Hospital was selected as a high-level hospital in 2018, our hospital has taken refined hospital management, standardized medical management concept, specialized discipline construction, and built a clinical research hospital and a high-level regional medical center as its strategic goals, mainly promoting the construction of high-level hospitals from five aspects.

  First of all, we take discipline construction as the starting point, promote the innovation of our medical technology, and create a medical highland with complicated and severe treatment. Our hospital continues to promote the construction of superior disciplines with cardiovascular and tumor as the fist and neurology, digestion, obstetrics and gynecology and critical care medicine as the pillars. A number of high-quality treatment centers, such as the National Standardized Atrial Fibrillation Center Demonstration Center and the Guangdong Chest Pain Center Demonstration Base, have settled in our hospital. At the same time, we aim at the forefront and vigorously carry out technological innovation. It is the first time in the world cardiovascular field to report the original technology of "reverse track-building technology to block ventricular septal perforation after acute myocardial infarction", and to carry out the world’s first "TAVR+TEVAR+PBAAC" one-stop three-way operation. The CMI value of our hospital ranks 94th in the performance appraisal of national public hospitals, and the number of fourth-grade operations ranks 99 in the whole country, making it the leader of medical technology in our region.

  Second, our hospital focuses on building an innovative platform for scientific research. According to the actual situation of our hospital, it is proposed to build a clinical research hospital, manage Meizhou Academy of Medical Sciences and Cardiovascular Research Institute with high standards, as well as our national drug clinical trial institution and provincial academician workstation. Our hospital has a provincial key laboratory and two provincial engineering technology research centers, and at the same time deepen the strategic cooperation with international and domestic first-class universities and enterprises, and the quantity and quality of scientific research output have been greatly improved. In 2020, it won two national natural science fund projects, realizing this zero breakthrough in hospital history.

  Third, we strengthen the construction of emergency response capability for public health emergencies. First, we optimize and improve all kinds of emergency plans, enhance our actual combat capability, and build a high-level emergency medical rescue team. Our first customs clearance-style pre-inspection and triage model has been vigorously promoted. We have built a provincial clinical gene amplification laboratory training base and a municipal nucleic acid detection base, and built a Meizhou public health clinical center (infectious disease hospital area of Meizhou People’s Hospital) with high standards. Now this project has been approved and the land has been collected.

  Fourth, promote the informatization construction of our whole hospital and build a first-class smart hospital. The informatization construction of our hospital started late, but the starting point is relatively high. Now we have built an informatization management covering the whole clinical, scientific research, teaching and the whole process of people, talents and things, with an integrated clinical management information system with interconnection, information sharing and business collaboration as the core, an information platform of medical associations with Internet of Things, 5G technology and artificial intelligence as the core, an integrated information system for pre-hospital and in-hospital treatment and a 5G ambulance to achieve integrated management. There are also mobile medical care, digital operating rooms, and digital research films that are being fully promoted. It has also achieved one-stop smart medical services.

  Fifth, give play to the role of demonstration and lead to improve the level of medical and health services in our entire Meizhou region. Our hospital has taken over two county-level hospitals in an all-round way, creating a sample of the construction of a municipal-level compact medical association. We have built the Guangdong-Fujian-Jiangxi regional center, the Guangdong-Fujian-Jiangxi medical association and specialist alliance, and the first regional-level atrial fibrillation center alliance in China, helping Jiaoling County People’s Hospital in groups, providing targeted counterpart assistance to primary medical institutions, and building 9 municipal-level medical centers and 11 municipal-level quality control centers. We have three platforms and eight centers.

  With the care and help of the provincial party committee and the provincial health and health commission, our hospital’s comprehensive strength has been greatly improved through the solid work of cadres and workers in the hospital for more than two years. In the performance appraisal of national public hospitals, it has increased from 112 in 2018 to 95 in 2019, and it was rated as A+ in both years, ranking among the top 100 in the country. Thank you!

Liao Lizhen, Director of Propaganda Department of Guangdong Provincial Health and Wellness Committee

  Nanfang Daily: I am a reporter from Nanfang Daily. May I ask Director Duan Yufei what measures Guangdong will take to further improve the construction of high-level hospitals? There are still some differences between high-level hospitals in eastern and western Guangdong and those in the Pearl River Delta. How are we going to build high-level hospitals in eastern and western Guangdong? thank you

  Duan Yufei: Thank you, my media friend. From 2018 to now, for more than three years, 50 high-level hospitals have been selected in two phases and four batches in our province to carry out the construction of high-level hospitals, with regional differences. According to the classification of hospitals, there are 40 general hospitals, 3 traditional Chinese medicine hospitals, 2 infectious diseases hospitals and 2 women and children hospitals, and 1 oncology, oral and ophthalmology hospital. Because these hospitals are different from the original basic conditions and classification in the region, we have differentiated requirements for their goals and positioning. In order to better promote the construction of high-level hospitals in our province and achieve solid results, we recently issued the "Implementation Plan for Further Promoting the Construction and Development of High-level Hospitals" on the basis of summarizing our previous work, and defined the measures to promote the construction of high-level hospitals in several aspects.

  In terms of financial support, according to the standards of the first phase of high-level hospitals, each high-level hospital supports 300 million yuan in funds. This was the original policy, which continued into the second phase. It is managed and used by the hospital’s independent budget, focusing on disciplines, scientific research platforms, talent team building, and personnel treatment guarantee.

  In terms of personnel remuneration, high-level hospitals can independently determine the total number of posts, set the proportion of post structure, set the post standards, decide the hiring personnel and carry out the evaluation of health series senior titles. Flexible distribution methods such as annual salary system, agreed salary system and project salary can be implemented for high-level talents.

  From the perspective of talent service guarantee, high-level talents in high-level hospitals are guaranteed according to the service standard of "Talents Excellent Guangdong Card" in Guangdong Province. Support high-level talents in high-level hospitals to go abroad for academic exchange activities, and encourage high-level hospitals to establish an annuity system and purchase commercial insurance for high-level talents. In addition, key support will be given to the construction of high-level hospitals from the aspects of scientific research innovation incentives, medical insurance drug policy reform, and international cooperation.

  What I introduced above is the same policy support for 50 high-level hospitals, to support the construction of high-level hospitals in our province, accelerate development and achieve solid results.

  Our 50 high-level hospitals do have differences in original basic conditions, regional location and original ability level. We have built 50 high-level hospitals and signed agreements with each hospital. The goal orientation, discipline construction and platform construction of each hospital are differentiated. Including those of us sitting here, some hospitals not only have high-level development, but also have the task of climbing the peak, which is to climb the peak according to the international first-class advanced level. There are some differences in the ability, level, talents and so on of medical services in eastern, western and eastern Guangdong.

  Therefore, for hospitals in eastern Guangdong, western Guangdong and northern Guangdong, because they are significantly different from those in the Pearl River Delta region such as Guangzhou and Shenzhen, we have arranged the first batch of high-level hospitals, including Guangdong Provincial People’s Hospital, the First Affiliated Hospital of Sun Yat-sen University, Sun Yat-sen Memorial Hospital of Sun Yat-sen University, the Third Affiliated Hospital of Sun Yat-sen University and the Southern Hospital of Southern Medical University. Cross-regional cooperation helped Heyuan People’s Hospital, Jieyang People’s Hospital, Shenshan Central Hospital, Chaozhou People’s Hospital and Yunfu People’s Hospital. In the second phase, we laid out 1-2 high-level hospitals in cities in eastern and western Guangdong where there were no high-level hospitals, two in Jieyang and one in Puning. We chose one in each of these five cities. Arrange the first batch of five high-level hospitals to provide one-on-one assistance to five municipal people’s hospitals in the east, west and north of Guangdong Province in the fourth batch of the second phase, focusing on strengthening the construction of characteristic specialties, the introduction of high-end technology and the cultivation of high-end talents, and promoting the sinking of high-quality resources at the grassroots level through remote consultation, sending experts and receiving further studies. To this end, we also give financial support to the cross-regional linkage projects of high-level hospitals. From this year to 2025, the provincial finance will invest 500 million yuan in five years to support the cross-regional linkage projects of high-level hospitals in five cities, and each project will support 100 million yuan, which will be directly allocated to the supporting hospitals as their assistance funds to strengthen the assistance to these five high-level hospitals in the east, west and north of Guangdong in the second phase.

  In addition, some other high-level hospitals in the eastern and western regions of Guangdong, through remote medical treatment, training and other aspects, enable high-level hospitals in our province to develop synergistically according to their respective positioning objectives and responsibilities. thank you

  Moderator: Because of the time, today’s question session is here. We will continue to launch a series of press conferences on the theme of "Healthy Centennial Road Sailing for a New Journey", and welcome all media friends to continue to pay attention and support! Finally, thank you, journalists and friends, and thank you for the press conference. Today’s press conference is over!

How does online celebrity, a literary traveler who suddenly exploded, grow red with the scenic spot?

Recently, the news that the online celebrity program "Wang Po said the media" in a scenic spot in Kaifeng, Henan Province, changed the cast of the core figure "Wang Po" has attracted much attention. Everyone is waiting to see where the program will go in the future.

In recent years, various places have vigorously developed the cultural tourism industry, and a large number of online celebrity projects have emerged, and some related staff members have become new online celebrity. Such as "Wang Po" in "Wang Po Matchmaker", "the Monkey King under the Five Elements Mountain" in Changchun Zoo and Botanical Garden, "Guan Chang" who issued customs clearance documents under Jiayuguan, and "Fang Xuanling" and "Du Ruhui" who tested tourists’ encyclopedic knowledge in Datang City that never sleeps, etc. After these staff members became online celebrity, some chose to rest, some increased their work, some chose to fly alone, and some worked hard to expand their influence and develop.

The popularity of "Wang Po Media" replacing "Wang Po" has not diminished.

Kaifeng, a historic city in Henan Province, was finally "out of the circle" this spring. According to the data of the same journey, the popularity of tourism search in Kaifeng has increased by 94% in the past week, the number of hotel reservations has increased by 44% compared with the same period of last year, and the number of train tickets to Kaifeng has also increased significantly. Among them, the popularity of tourism search in Kaifeng Longevity Mountain Martial Arts City Scenic Area in the past week has increased by more than 7 times. The staff of the scenic spot said that the number of tourists received in only one day was 10 times that of the previous one.

It is "Wang Po" Zhao Mei, who is known as "the old man selling the crown", that pushes the scenic spot of the Wuxia City in Long Live Mountain to the upsurge. Wang Po, played by Zhao Mei, is a role in the live interactive program "Wang Po Media" in the scenic spot. In mid-March, short videos circulated on social platforms made netizens successfully circled by "Wang Po". In the video, Zhao Mei, wearing a red flower and a red and green costume, won applause from the audience with her super eloquence and performance ability. The video about "Wang Po" continues to be hot-searched, and many offline viewers also go to the scenic spot to watch the program. In this spring, the program "Wang Po Matchmaking" has made the scenic spot and actress Zhao Mei the top stream.

Zhao Mei was interviewed by an upstream journalist. Photo courtesy of upstream news

According to media reports, Zhao Mei has never been exposed to new media before, and he is a complete amateur. She is 61 years old. She was a textile worker in her early years. Because she loved performing arts, she resigned and became an announcer in the Art Troupe. She has been working in the Wuxia City Scenic Area for 6 years. It is reported that Zhao Mei is a special actor specially recruited by the scenic spot for the role of "Wang Po Matchmaker". At first, only "Wang Po" took another actress to interact with tourists for about 10 minutes. Later, the scenic spot and the director team came up with the idea of blind date for on-site tourists. At the beginning of March this year, a new version of "Wang Po Matchmaker" appeared, and the popularity of the program suddenly increased in mid-March.

What no one expected was that after the show became popular, there were disputes such as "there was a script", "married men were dating" and "online celebrity was rubbing traffic". In an interview with the upstream news, she said that she has lost about 20 pounds since the Spring Festival, "mainly because of mental stress." On April 3rd, Long Live Mountain Martial Arts City announced that Zhao Mei, the actor of "Wang Po", took a month off from April 3rd due to health reasons. The role of "Wang Po" was played by another actor. In addition, the scenic spot also announced that the "Wang Po Media" program will adjust the relevant participation rules.

Does the substitution of "Wang Po" affect the popularity of scenic spots? Some people say that this will affect the popularity of the program, while others say that it has no effect on the program. On April 4th, a staff member of the scenic spot told the reporter that there were still a large number of tourists that day, and the popularity of the program did not decrease. According to the relevant requirements, the scenic spot suspended online ticket purchase and issued an official notice. It said, "Now tickets are not sold to the outside world, and tickets for tomorrow can be booked."

"Miss tumbler" is enthusiastic about her work and wears many hats.

In November, 2019, a number of videos of "Beautiful Women Holding Hands in Datang" were posted on the Internet, which became popular all over the country in a short time and became one of the most played videos in the short video platform, and "Miss Tumbler" Feng Jiachen was so popular all over the network. At the beginning of February this year, "Miss Tumbler" once again rushed to Weibo for hot search, ranking first in the list, but this time the topic was # Miss Tumbler Xi ‘an responded to the baby’s haggard face #.

Miss tumbler’s first performance after giving birth to a child. According to my social platform

Criticism of the Internet, "Miss Tumbler" is domineering: I don’t want to be used! On February 7th, the client Feng Jiachen posted his recent photo on the social platform, and responded to the statement that "the face is haggard after giving birth to a baby". Feng Jiachen responded that in order to work after his recovery from illness, he sometimes worked overtime until five in the morning and had to perform and shoot during the day. It was normal to be in poor condition. She said that marriage and childbirth are her own choices. Feng Jiachen blogged again on the 8th, saying: I respect everyone’s choice, and I am proud that I am a mother.

Feng Jiachen became an actor in the Performing Arts Management Center of Xi ‘an Qujiang Wenlv Co., Ltd. after graduating from college in 2018. In the second year, he became one of the first actors of the tumbler, and soon became popular all over the country. The venue of the tumbler became a punching place for online celebrity in Xi ‘an. Nowadays, Feng Jiachen has many jobs besides the performance of the tumbler’s performance art. She has to constantly introduce new works with her colleagues. She is also an ambassador for Shaanxi cultural tourism, a good youth in Shaanxi and a good netizen in Shaanxi. She sometimes promotes the characteristics of Shaanxi cultural tourism by live video on the street, and she also actively participates in public welfare activities to help farmers, such as "helping farmers in Yanliang sell melons" and "going to the grassroots to participate in performances for the benefit of the people".

When it comes to future plans, Feng Jiachen said: "I am not a professional online celebrity. As a literary traveler, I am responsible for my life. I have to fight again while I am young, keep my heart and focus on my job …"

It is reported that the tumbler performance in the city that never sleeps in Datang is relatively rare in the past two years, but it is still one of the popular programs in the scenic spot.

The original actor of "Secret Box in the Prosperous Tang Dynasty" announced his termination after he became popular.

Do you know what part of chicken fillet is? Do you know what month the pears were released in Kong Rong? If you can’t answer all these questions, at least you can get a photo opportunity in laughter. Some of the above-mentioned "nonsense" problems and bridges all come from the performance site of "the secret box of the prosperous Tang Dynasty" in the city that never sleeps in the Tang Dynasty.

Two actors of "Secret Box in the Prosperous Tang Dynasty" are performing. network diagram

"The Secret Box in the Prosperous Tang Dynasty" is one of the many performances in the city that never sleeps in the Tang Dynasty, and the story background of the performance comes from the historical allusion of "the plot of the house is broken". Now, Fang Xuanling and Du Ruhui, two famous figures in the Tang Dynasty, came to the city that never sleeps in the Tang Dynasty by time machine, and recruited talents for the emperor through question and answer. The rule of interactive question-and-answer is that you can get the "treasures of the Tang Dynasty" by answering three questions correctly. These treasures include batteries, cotton swabs, warm babies and other items.

Apart from the knowledge and eloquence of Fang and Du, the most direct and intuitive reason for the popularity of "Secret Box in the Prosperous Tang Dynasty" is the excellent improvisation ability. The two actors are amateurs to the new media, but they are professional to the performance. They have appeared in talk shows for a while, and they are two professional actors. "It seems that Mr. Wang’s intelligence is not only closed, but also the window is welded to death." "My little brother has two brushes, but there is no hair on them." "It seems that this gentleman is good at flying skills, although he is not good at literature." … These frequently thrown golden sentences not only set off the audience’s jokes, but also reflected their professional eloquence.

According to reports, before it became popular, the "Secret Box of the Tang Dynasty" had actually been performing in the city that never sleeps in Datang for one year. At first, the "Secret Box of the Tang Dynasty" was filled with contents and lines, and then it was performed in the form of performance. In order to enhance the interaction with tourists, it was slowly run-in, and the interactive links such as taking photos, chatting, games and gifts with tourists were innovatively added, and finally the present presentation form was formed.

From an ordinary performance in March last year to the fire all over the network, it took less than half a year for the "Secret Box of the Tang Dynasty". Unfortunately, at the beginning of August last year, the two hosts suddenly announced through the Tik Tok platform that they had negotiated a peaceful termination with their old club because the contract expired at the end of July. At present, the "Secret Box in the Prosperous Tang Dynasty" program has been replaced by new actors, and the Tik Tok fans of the two have exceeded 2 million. At present, they have changed their name to "Fang Mou Du Duan" and started their own national tour solo. What is the future development situation? It is worth looking forward to.

"Snowcake Monkey" became popular and shouted "No Snowcake"

Before the "Wang Po Matchmaking" fire, the Long Live Mountain Dasong Martial Arts City Scenic Area had a relatively low popularity in the whole country, but now it has made a name for itself with Wang Po’s mouth. Similarly, there is the "Snow Cake Monkey" in Changchun Animal and Plant Park. Few foreigners have heard of the relevant parks before, but after the "Snow Cake Monkey" became popular, the situation was different.

Wang Tiezhu, who graduated from Jilin Art College shortly, played the role of the Monkey King who was trapped under the Wuxing Mountain. He was famous for his "dislike of snow cakes" and was called "Snow Cake Monkey". The short video of "Snowcake Monkey" is out of the circle, which makes the Changchun Animal and Plant Park where he is located attract more attention and even brings fire to the local cultural tourism economic development.

The data shows that in the first two months of this year, the total amount of online merchandise transactions in Changchun Animal and Plant Park increased by nearly 200% year-on-year. After seeing the video of "Snowcake Monkey", many tourists bought tickets for the scenic spot in Tik Tok and came to the scene to "feed Wukong".

According to Tik Tok’s 2023 Summer Travel Data Report, in the summer of 2023 alone, the number of netizens punching in travel in Tik Tok exceeded 400 million, and they actively searched for tourism-related content for more than 500 million times, up 147% year-on-year.

"Snowcake Monkey" Wang Tiezhu is at work. network diagram

Wang Tiezhu, 25 years old, almost dropped out of school because of family difficulties in middle school. She was eventually retained by Master and her classmates, and took care of her family while studying and performing. Finally, she was admitted to Jilin Art Institute. He worships the Monkey King in his heart and used to play the Monkey King. In order to play the role of the Monkey King, Wang Tiezhu needs to stay outdoors for four hours, but he never feels tired. He says this is a necessary quality for a professional actor.

Facing the tourists waiting in line to feed them, Wang Tiezhu welcomed them, took photos enthusiastically, distributed many unopened foods to colleagues, and opened a "Snow Cake Monkey Supermarket" with the park.

Because of his standard northeast accent and humorous interactive expression, he often makes tourists laugh. Because many tourists have fed him snow cakes, eating too much is inevitably "too dry", so he repeatedly shouted "no snow cakes" to tourists, so he was enthusiastically called "snow cake monkey" by netizens.

Wang Tiezhu said that he goes to the dressing room at about four o’clock every afternoon to prepare for the night performance, and he basically does everything from makeup to costumes by himself. Although the weather was cold, during the performance, the feeding of tourists made him feel warm. Because the tourists feed too much food, he feels that he can’t neglect every audience, so he tries to take a bite of every food, and he doesn’t waste the rest, so he takes it back and eats it.

According to Changchun Daily, Changchun Zoological and Botanical Park is continuing to dig deep into the classic IP of Journey to the West, and will launch more good scenes and performing arts performances in the future, which will help Changchun upgrade the new cultural tourism format, cultivate new consumption scenes and create new consumption experiences.

Jiayuguan "customs keeper" issued millions of documents.

In recent years, a "general" who issued a "care" for tourists at the exit of Guancheng Scenic Spot in Jiayuguan, Gansu Province, which is the first male pass in the world, accidentally became online celebrity. Li Sen, the "Commissioner" of online celebrity, not only plays the role of Commissioner, but also combines the history and culture of Jiayuguan to create a number of cultural and creative products with national-level intellectual property certification, and becomes a "gatekeeper" at the foot of Guancheng with his youth and love.

Issuing "care" to tourists is a very important part of Li Sen’s work. In order to make tourists have a better experience, he consulted tourists, searched for information, and compiled more than 1,000 ancient place names by hand, which he memorized over time. After the issuance of "Guan Yu", Li Sen will quickly "translate" modern place names into ancient place names, and then read "Guan Yu" with humorous and culturally meaningful "Ci". To this end, online celebrity "Guan Chang" blessing, so that visitors to Guancheng have a unique experience.

Li Sen creates products "care" for tourists. According to Xinhua News Agency

With the reputation of "the throat of Hexi", "the first male pass in the world" and "the end of the Great Wall", Jiayuguan has always been a popular tourist destination in Gansu, but most of the tourists in the past were climbing and sightseeing, and they didn’t feel deeply. Because of the appearance of "Guan Chang", tourists really have the experience of ancient customs clearance, and have more interest in related cultures, which further enhances the popularity of Jiayuguan.

Since 2001, Li Sen has been "guarding the customs" at the gate of Jiayuguan for more than 20 years. He introduced that he played the highest military officer in Jiayuguan during the Ming Dynasty, and his position was guerrilla general, that is, "Guan Chang". Li Sen said that Jiayuguan, as the westernmost pass of the Great Wall of Ming Dynasty, is called "care", when pedestrians pass through the customs, the officials who guard the customs will check the identity of the people who pass through the customs and issue them with corresponding passes.

Today’s Li Sen is bald and bearded, wearing armor and holding wolf hair. A reporter asked, is this magnificent outfit specially made for Guan Chang?

Li Sen replied: "The beard is entirely to set off the general’s appearance. Many people think I am fifty or sixty years old, but I was born in 1980. Dress yourself up for special effects. The beard was left in 2012, which can keep out the cold in winter, but it is uncomfortable in summer and it is not convenient to eat. This set of armor on my body was made by myself in 2019. At that time, I consulted a lot of information about ancient armor, restored it according to a set of armor in the Ming Dynasty, and tailored this 58-kg armor, which took about 10 minutes to put on. The reason for doing this dress is to hope to bring more realistic historical experience to tourists. "

Li Sen said that over the past 20 years, he has issued millions of customs clearance documents, and tourists are very happy after receiving them. There was a couple who wrote customs clearance documents to them when they came to Jiayuguan for a trip many years ago. At that time, they were still in love, and now they are married and have children. One year, they took their children to visit Li Sen to show their previous customs clearance documents. "This makes me very moved and feels that my work is very meaningful."

Incubation, maintenance and management of amateur online celebrity.

The popularity of "Snowcake Monkey" and "Guanchang" in Jiayuguan, not only in Wang Po, but also in Changchun, has made local cultural travelers see the explosion of amateur IP. With the help of short videos, these scenic spots attract tourists from all over the world in different interactive ways, adding fuel to the local cultural tourism industry. However, like other short video online celebrity, scenic elements are also faced with the problem of fast iteration. As the operation methods are constantly copied, there will be more and more "amateur online celebrity". How to seize the peak of traffic, maximize the popularity and actual revenue of scenic spots, and realize long-term benefits has been a problem on the table.

In addition, two actors of "The Secret Box of the Prosperous Tang Dynasty" in the city that never sleeps in Datang were out of the circle. After accumulating two million fans, they chose to leave. If a large number of tourists come for personal IP, once there is a problem with this IP person or the individual leaves, it may lead to the decline of local tourist sources. How to manage personal IP well is also a problem that managers of cultural tourism markets need to think about. How can online celebrity, an amateur traveler, grow red with the scenic spots?

As all localities are constantly looking for opportunities to rely on traffic to get out of the circle, the possibility of online celebrity will be increasing, and online celebrity tourist cities (scenic spots) may face higher and higher operating costs and shorter dividend period in the future. In online celebrity, it is necessary to think deeply about "how to grow red". First of all, the construction of online celebrity city is contingent, and the infrastructure construction should be strengthened to enhance the image and service level of the city. Perseverance will create more possibilities for building online celebrity city; Secondly, the managers of the cultural tourism industry should maintain and manage their respective IP resources, and there is a process of incubation, maintenance and management for amateur online celebrity, no matter whether these IP resources come from individuals or scenic spots, they need to be maintained and grown together; Third, through the continuous enrichment and improvement of cultural resources, the values exported by amateur online celebrity and the whole scenic spot can meet people’s emotional value needs, and finally achieve "long red" together.

The upstream news is based on Jiupai News, Orange Persimmon Interactive, Yangguang.com, Poster News, City Evening News, Changchun Evening News, Beijing Daily, Benliu News and China Tourism News.

Original title: "online celebrity, a literary traveler who suddenly burst into fire, how to grow red with the scenic spot"

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The 2024 Qingdao Radish Lantern Festival Sugar Ball Club will open tomorrow, and the highlights of the two venues will be spoiled!

Qingdao Daily/Guanhai News February 17 th-Jin Long Xian Rui, Chun Man Gan Kun. The opening ceremony of the 2024 Qingdao Radish Lantern Festival Sugar Ball Club will be held on February 18th (the ninth day of the first month) in Dabaodao Cultural and Leisure District.

Radish Lantern Festival Sugar Ball Club is a major festival IP in the island city, with lively folk market, rich cultural activities and festive atmosphere, which will attract many citizens and tourists every time it is held. This year is the first time that the festival has resumed after it was suspended for four years. Different from the past, this year’s festival will innovatively set up two venues, namely Dabao Island (linked with Taitung Pedestrian Street) and Haiyun Temple, and launch four sections, namely "Celebrating the New Year", "National Tide", "Hundred Arts" and "Good City", with 43 theme activities and more than 200 community folk cultural activities.

At 10: 50am on the 18th, the opening ceremony of the festival will be held in Yizhou Road Square, Haibo Road and Guangxingli, and the 2024 Qingdao Radish, Lantern Festival and Sugar Ball Club will be launched with a combination of stage performance and street parade. During this period, non-legacy folk customs, singing and dancing, magic recitation and other programs will appear one after another.

At 2pm, the Radish Lantern Festival Sugar Ball Club will reserve the program-Radish Carving Competition will be held in Yizhou Road Square. The northern part of China is known as the custom of "biting spring" on the ninth day of the ninth lunar month, which means eating radish, meaning long and safe. The "Radish Carving Competition" in Shibei District is derived from this. This year’s competition invited many famous sculptors to show their exquisite skills on the spot.

This year, Shibei District will also invite Tianjin’s intangible cultural heritage "Gegu Changle Old Stilts" to show the intangible skills that have been passed down for more than 600 years for citizens. Gegu Changle’s old stilt performance is characterized by both literature and martial arts, especially good at twisting and singing, and the collective "dance stick" is a must.(Qingdao Daily/Guanhai journalist Yu Ruixin)

Editor in charge: Zang Ting

Reporting/feedback

"Flower world", let’s go!

It’s been on fire recently

City Walk

Beijing dialect is called "walking around the bend"

Sichuanese is called "Walking Gaizi"

……

In Xiamen, we call it "papapazou"

During the holidays

Walk around with us

Go to the "Flower World" to enjoy the flowers.

In Xianyue Park Cultural Square

2000 square meters of "Wuyang" sunflower flower sea

Has entered the full bloom stage.

A blossoming Huang Chengcheng, golden.

Sunflowers are born in the sun.

Against the clear sky in Wan Li,

As full of artistic conception as a colorful oil painting.

These sunflower flowers are huge and full.

When opening up, the effect is shocking and brilliant.

The flowering period can last until the middle of October.

Keep going.

In Xianyue Park Cultural Square

At the entrance of the west ridge, at the "Liuguang Flower Path"

A flower belt winds its way.

On both sides of mountain road

More than 1,700 square meters of starry flowers are gorgeous and open.

In the warm and abundant sunshine

The inflorescence is like a beautiful flower with stars "surrounding" the mountain road.

Welcome the coming tourists.

Wuyuanwan Wetland Park and Zhonglun Park

Xuelingshan Park, Lighthouse Park and other parks.

Flowers converge into the sea.

Create autumn romance

△ Wuyuan Bay Wetland Park-Drunken Butterfly Flower Sea

△ Zhonglun Park-Fengwei Flower Sea

△ Xuelingshan Park-Green Orchid Flower Sea

△ Lighthouse Park-Thousand-Day Red Flower Sea

Flowers all the way to celebrate the festival

The "world of flowers and flowers" has started.

Original title: "Flower World", let’s go! 》

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Summary of European football: Bayern Paris won the championship, Inter Milan locked in the Champions League qualification, and Rome missed the top four.

On May 28th, Beijing time, let’s take a look at the latest situation of the five major leagues in Europe.

Grand Paris won the championship one round ahead of schedule.

In the 37th round of Ligue 1, Lionel Messi scored 496 goals in the history of the five major leagues, helping Paris draw 1-1 away from Strasbourg. With only one round left, Barley was 4 points ahead of Lance, the second in the league, and won the championship ahead of schedule.

In the past six years, Barley won five French champions, and in the past 11 years, he won nine French champions. Messi joined Paris for two years and also won two French champions and a French Super Cup.

The script of the Bundesliga title competition

In the last round, Dortmund surpassed Bayern by 2 points. In the final battle of the Bundesliga, Dortmund can break Bayern’s monopoly on the Bundesliga champion in the past 10 years by defeating Mainz, who lost four games in a row at home.

As a result, Dortmund was beaten 2-0 by Mainz as soon as he came up. Although he pulled two goals in the end, he still only got a 2-2 draw. In this game, Alai was the most unlucky one. He missed a penalty in the first half, scored a goal in stoppage time in the second half and was blown off because of offside. After the game, his INS was captured by extreme fans.

Bayern took a 1-0 lead early, and was equalized 1-1 by Cologne in the second half because of Gnabry’s handball. If Bayern can’t score all 3 points, Dortmund will win the championship. However, Mucia La, who came off the bench, scored the winner in the 89th minute, which ruined Dortmund’s last hope of winning the championship. In the end, Bayern beat Cologne 2-1 and beat Dortmund to win the championship because of the goal difference advantage.

Inter Milan lock in the top four in Serie A.

In the 37th round of Serie A, lautaro scored a goal and Lu Kaku scored a goal. Inter Milan beat Atalanta 3-2 at home, locked the top four in Serie A one round ahead of schedule, and got a Champions League seat.

Roma missed the top four in Serie A.

In the 37th round of Serie A, it was difficult for chaaraoui to save the goal. Rome lost two goals in three minutes in the final stage, and was finally reversed by Florence 2-1, which made it unbeaten in seven rounds of the League. Now, with only one round left, they are four points behind AC Milan, the fourth in the league, and they are determined to miss the top four in Serie A one round ahead of schedule. They want to qualify for the Champions League next season, and only the Europa League is left.

Luton succeeded in overtaking.

Luton beat Coventry 7-6 on penalties in the final of the Championship promotion play-off, and the team history was promoted to the Premier League for the first time. According to Luton’s official introduction, they are the first team to enter the Premier League from a non-league, and they were still in the fifth league nine years ago. At present, three newly promoted Premier League horses have been identified, namely Burnley, Sheffield United and Luton.

[Official announcement]

After friendly negotiation between the club and Fujian Xunxing Basketball Club and full communication with the players themselves, Shanxi Guotou Professional Basketball Club announced that Li Zhanglin had left the team and joined Fujian Xunxing Basketball Club.

At the 2021CBA draft, the club chose Li Zhanglin from Central South University in the third place in the first round. The flexible pace and accurate middle distance of "Big Snake" left a deep impression on Shanxi fans. Thank Li Zhanglin for his contribution to the team in the past two years. We sincerely wish him to continue to work hard in the new environment and everything will be smooth in the future!