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Cailian Automobile Morning Post [November 18th]

　　The Ministry of Industry and Information Technology and other four departments: carry out the pilot work of intelligent networked car access and road traffic.

　　On November 17, four ministries and commissions issued a notice on the pilot work of intelligent networked vehicle access and road traffic. The notice proposes that through the pilot work, intelligent networked automobile manufacturers and users will be guided to strengthen capacity building, and under the premise of ensuring safety, the function and performance improvement of intelligent networked automobile products and the iterative optimization of industrial ecology will be promoted to promote the high-quality development of intelligent networked automobile industry. Accumulate management experience based on pilot demonstration, support the revision of relevant laws, regulations and technical standards, and accelerate the improvement of intelligent networked automobile production access management and road traffic safety management systems.

　　Cailian Automobile: A Key Step in the Development of Intelligent Networked Automobile Industry.

　　Shanghai: Support the high standard construction of Lingang New Area, and build an intelligent networked automobile innovation leading area.

　　On November 17th, the Shanghai Municipal Committee of the Communist Party of China and the Shanghai Municipal People’s Government issued a number of opinions on supporting the Lingang New Area of China (Shanghai) Pilot Free Trade Zone to deepen and expand its special economic functions and stay at the forefront of high-quality development. It is mentioned that the innovative application of intelligent networked vehicles will be promoted. Support the high-standard construction of intelligent networked automobile innovation leading area in new area, promote the construction of integrated systems and facilities for vehicles in Lu Yun and the integrated demonstration application of city-class vehicles in Lu Yun, support the commercial application of L3 and higher-level autopilot functions, and explore the application scenario expansion and system innovation of driverless intelligent networked vehicles and unmanned equipment.

　　Cailian Automobile: Shanghai strives to build an intelligent networked automobile innovation highland.

　　2023 Guangzhou Auto Show officially kicked off.

　　On November 17th, the 21st Guangzhou International Automobile Exhibition officially kicked off, and the global mainstream automobile enterprises gathered here with new products and technologies, which became the best platform for the industry to understand the new trends of the automobile market. The total number of cars exhibited at this Guangzhou International Auto Show reached 1,132. Among them, there are 59 first cars and 20 concept cars in the world.469 cars.

　　Cailian Automobile: Guangzhou Auto Show "added a fire" to the automobile market at the end of the year.

　　: achieve full in 2026Loading

　　On November 17th, General Manager Feng Xingya said at the 2023 Guangzhou Auto Show that there would be no cobalt., low cobalt,It is included in the key technical research of GAC. Among them, a breakthrough has been made, which can meet the safety and reliability requirements of the battery in extreme environment when the energy density of the battery cell reaches 400Wh/Kg. "Our goal is to achieve all-solid-state battery loading in 2026." Feng Xingya revealed. In addition, the first factory of Inpai battery with an investment of 10.9 billion yuan and 36GWh will be mass-produced at the end of this month.

　　Cailian Automobile: It is generally believed in the industry that solid-state batteries will be the future solution for electric vehicle power batteries.

　　Geely Holding: It still holds 78.7% of the shares of Volvo Cars.

　　On November 17th, Geely Holding said that in order to further enhance the value of Volvo Cars and provide more opportunities for institutional and individual investors, the company decided to release a small number of shares of Volvo Cars as planned to increase its liquidity and create long-term sustainable value. After the transaction is completed, Geely Holding will still hold 78.7% of the shares of Volvo Cars. It is reported that the proceeds from the transaction will be used to support the global development of the group’s sub-brands.

　　Cailian Automobile: PreviouslyAnd investors complained that there were too few outstanding shares of Volvo Cars, which put pressure on the shares and aggravated trading volatility.

　　Audi plans to reach a formal cooperation before the end of the year. The first model will be put into mass production in 2025.

　　On November 17th, Yang Siyao, general manager of SAIC Audi’s marketing business, said that the next-generation Audi brand pure electric products jointly developed by Audi and SAIC were progressing as planned. According to Audi China sources, Audi and SAIC are expected to sign a formal cooperation agreement before the end of this year, and the first model will be put into mass production in 2025. According to the plan, SAIC Audi will lay out 300-320 network terminals by 2025.

　　Cailian Automobile: SAIC will open a new chapter in joint venture and cooperation.

　　Wang Jun: Investing 10 billion yuan to build a battery research institute is expected.The energy density of the battery exceeds 1300wh/kg.

　　On November 17th, Wang Jun, President and Deputy Secretary of the Party Committee, announced today that the battery brand "Golden Bell Hood" will be launched. In the future, technical research will be carried out around the modification of liquid battery materials and system optimization. 3C, 5C and 7C will be applied, and the battery can be charged for 7 minutes and the battery life will be 400 kilometers at the earliest. Changan Automobile will develop solid-state batteries with a weight energy density of 350-500wh/kg and a volume energy density of 750-1000wh/h, which will be gradually mass-produced and applied in 2027 and fully popularized in 2030. We will carry out the prototype cell design of new batteries such as lithium-sulfur batteries and metal batteries. It is estimated that the energy density will be 1300-1500wh/kg, and it will be applied in 2035. Changan Automobile andThe cooperative batteries are about to be mass-produced. In 2030, eight self-developed batteries in liquid, semi-solid and solid state will be mass-produced, and the battery production capacity will exceed 150GWh. The first CTV technology will be mass-produced in 2024, and the group efficiency will be greater than or equal to 86%. Set up a battery research institute, invest 10 billion yuan in the future, and set up a team of 3000 people in 2024.

　　Cailian Automobile: This means that users’ battery anxiety will be solved more effectively.

　　Huawei not only asked Yu Chengdong, the intellectual community: there are also two "communities" from BAIC and Jianghuai.

　　On November 17th, Yu Chengdong, the managing director, CEO of terminal BG and chairman of BU, a smart car solution, revealed that there will be two "boundaries" after the intellectual boundary and the intellectual boundary, from BAIC and JAC.

　　Cailian Automobile: Huawei’s circle of friends continues to expand.

　　Next week, the price of the China market will continue to increase.

　　On November 17th, Blue Whale reporter learned from close insiders that after three consecutive price increases, the China market price will be raised again next week.

　　Cui Dongshu, Secretary General of the Federation:The move to increase the price of ModelY and Model3 is the price adjustment plan made by its increased profit pressure.

　　Nissan solid-state batteries will be mass-produced in 2028.

　　On November 17, at the Dongfeng Nissan conference, Nissan revealed the latest progress of solid-state batteries. Compared with traditional batteries, solid-state batteries can double the energy density and the charging time is 1/3 of that of traditional batteries. Nissan said that solid-state batteries will start a pilot plant in 2024 and be mass-produced in 2028. At present, the battery has been mounted on the Hyper series pure electric concept car.

　　Cailian Automobile: At present, solid-state batteries still have shortcomings such as high cost and large internal resistance, which restricts the commercialization.

Why is Mercedes c300 more expensive than e300？

In order to produce a comparative effect and have a greater impact on the high-end market,First of all, Mercedes-Benz’s models have a clear positioning and the concept of level is deeply rooted.As the E-Class is the main luxury model of Mercedes-Benz, the listing of e300 needs to be more fully prepared to ensure sales, and the price setting of entry-level c300 actually promotes the shaping of Mercedes-Benz’s high-end brand image invisibly. The following is more information about Mercedes-Benz c300 and e300:

1、The latest c300 adopts a 2.0T turbocharged engine, which is matched with a 9-speed automatic manual transmission. The maximum power is 190kw, the maximum torque is 370Nm, the maximum speed is 250km/h, the fastest acceleration is 6.4 seconds per 100 kilometers, and the comprehensive fuel consumption is 6.8LCompared with other C-class models in price, the power and configuration are not low.

2、The latest e300 and c300 also use a 2.0T turbocharged engine, which is matched with a 9-speed automatic manual transmission. The maximum power is 190kw, the maximum torque is 370Nm, the maximum speed is 250km/h, the fastest acceleration is 6.6 seconds per 100 km, and the comprehensive fuel consumption is 7.2L.

Why is Mercedes c300 more expensive than e300? The answer to this question is actually very simple. First of all, the positioning of Mercedes-Benz’s models is very clear, and the concept of level is deeply rooted. Therefore, as the main luxury model of Mercedes-Benz, e300 needs to be more fully prepared to ensure sales. The price setting of the entry-level c300 has also invisibly promoted the shaping of the high-end brand image of Mercedes-Benz. In addition, the power and configuration of c300 are not low. Compared with e300, the fastest acceleration time of c300 is shorter and the comprehensive fuel consumption is lower. All these factors make c300 more competitive than e300. Therefore, it is reasonable that Mercedes-Benz c300 is more expensive than e300.

BYD confirmed that the 2023 Qin PLUS EV Champion Edition was launched on April 7, and the price was surprising？

After BYD launched the champion version of Qin PLUS DM-i (parameter picture), its effect of boosting sales was quite obvious. A few days ago, we obtained the official map of the new Qin PLUS EV Champion Edition. It is reported that the car will be officially launched on April 7. Like Qin PLUS DM-i, the new car continues to maintain the overall design of the current model in appearance, with the addition of jet blue color scheme in color and warm sun brown color scheme in interior. In addition, the configuration of new cars will also be improved.

First of all, let’s look at the appearance. Compared with the two models, the design of the new car has not changed much. The design style of the front face is still the Dragon Face design language of the "Dynasty" series. As an EV version, the front grille is closed and the air intake remains below. The LED lamp group still adopts the arrow feather design, and the grouped lamp group is connected with the chrome-plated decorative strip to form a clear identification effect.

The body and the rear of the car keep the overall design of the current model. Slip-back modeling and penetrating taillights have become popular design elements at present, and their addition makes the visual effect of the car body younger.

Let’s look at the size data again. Considering that the size of Qin PLUS DM-i Champion Edition has not changed, it is expected that the body size of Qin PLUS EV will remain unchanged. The length, width and height of the current models are 4765/1837/1515mm respectively, and the wheelbase is 2718mm. The experiencer with a height of 178cm performs a space test. When sitting in the front row, the seat is adjusted to the lowest, and the head space is 4 fingers. At this time, move to the back row, the front seat remains motionless, the head space is 2 fingers, and the legs are 2 punches. Influenced by the slip back design, the head space shrinks slightly, but it does not affect the comfort, and the leg space remains at the mainstream level.

Let’s take a look at the interior. The interior of the new car also maintains the original design style, but the interior adds a warm sun and brown color scheme. The center console is still two suspended screens, and the shape has not changed. It is worth mentioning that the new car upgraded the LCD instrument panel to 8.8 inches, and the central control panel has 10.1 inches and 12.8 inches according to different versions. The car is equipped with DiLink 4.0 intelligent interconnection system. In addition, the material of the car seat will also be adjusted, and the new car seat will be perforated. It is expected that the front seat will use an integrated structural design, and the introduction of perforated leather will also provide certain air permeability.

The official part of the power did not disclose relevant information, but judging from the changes in the champion version of Qin PLUS DM-i, it is expected that the new car will continue to use the power configuration of the current model. The current models provide motors with two power specifications, the maximum power is 100kW and 135kW respectively, and the maximum torque is also divided into 180N·m and 280N·m；; The capacity of lithium iron phosphate batteries matched by the two models is 47.5kWh, 57kWh and 71.7kWh respectively. The cruising range under NEDC conditions corresponds to 400km, 500km and 600km respectively.

At present, there is not much information about the new car, but as the listing date approaches, the specific data will be announced on another day. On the market side, the main competitor of the new car is AION S, a subsidiary of Guangzhou Automobile Ai ‘an, which sold a total of 16,827 units in February, nearly double the sales volume compared with the current Qin PLUS EV. If the new car goes on the market this time, if it is the same as Qin PLUS DM-i, it is expected that the sales volume will definitely improve. What do you think of the future of new cars? Welcome to leave a message in the comment area.

A new force employee was fired for buying Xiaomi SU7？ The company responded.

Is the reason for being dismissed buying competing products or seriously violating company regulations?

Recently, a blogger named "Dayao Tok" said on public channels that he was forced to be dismissed by the company because he bought the original version of Xiaomi SU7. The blogger said that he was an employee of Jiyue, and he was expelled from Jiyue five days after picking up Xiaomi SU7, and the company did not pay compensation. The reason for expelling him was that he violated the non-competition agreement.

According to the content published by the above-mentioned blogger in the past, he presented the founding version of Xiaomi SU7 on April 3, and attended the first delivery ceremony held by Xiaomi Automobile in Beijing Yizhuang Factory.

Once this matter was released, it caused a heated discussion. In this regard, a few days ago, Extreme Vietnam told CBN that the above-mentioned employees were dismissed because of serious violations of the regulations of Extreme Vietnam Company. The employee is an operator of the social media post, but he opened a matrix account on the whole social platform in his own name and publicized the products of Xiaomi SU7, a friend, for as long as three months, which violated the clause of "not engaging in business competition with the company" stipulated in the labor contract.

In addition, Extreme Vietnam claimed that the employee took time off for no reason during his employment, and did not arrive at his post by fabricating false reasons, which was a serious absenteeism and violated the company’s labor discipline. It is understood that on the day of the first delivery of Xiaomi SU7 products, the employee was absent from work for no reason and went to the scene to pick up the car. Finally, the release time of many video messages in the employee’s personal social account is working hours, which disturbs the company’s work order and discipline.

The predecessor of Jiyue is Jidu Automobile, which is a car brand jointly established by Baidu and Geely Automobile in January 2021, and the first concept car ROBO-01 was released in June 2022. In August, 2023, Jidu Automobile changed its name to Extreme Yue, and correspondingly, Jidu ROBO-01 became Extreme Yue 01.

After the official listing of Extreme Yue 01 at the end of October last year, the sales performance was not good. According to public data, the cumulative sales volume of Extreme Yue 01 was only over 2,300 vehicles in the past six months after its listing. In this regard, the extreme will point the finger at marketing.

Recently, the first financial reporter was informed exclusively that Jiyue is carrying out drastic reforms on its marketing and sales ends. Yang Zhen, head of UD- user development department at the marketing end, and several directors and other executive layers have "dismissed classes", and now CEO Xia Yiping is personally in charge of the department. The head of the UO- user operation department at the sales end was also changed from Luo Gangdai, the former head of operation, to Andy.Gao from Tesla. Since the end of March this year, intensive personnel flow has occurred in the two major departments of UD and UO. (Xiao Yisi)

Source: CBN

Free admission experience of Tanzhe Temple in Mentougou, Beijing from March 30th to April 7th, 2024.

　　What are the exhibition areas of Beijing Auto Show?

　　1. Old China International Exhibition Center (Jing ‘anzhuang)

　　The old China International Exhibition Center (Jing ‘anzhuang) is the earliest national exhibition hall approved by the State Council, ranking first among the top ten buildings in Beijing in 1980s. Since the completion and hosting of the Asia-Pacific Expo in 1985, it has opened the prelude to the vigorous development of China’s modern exhibition industry after the reform and opening up, which has effectively promoted and promoted the rapid development of China’s exhibition industry, especially for China’s reform and opening up, domestic and foreign economic and technological exchanges, trade exchanges and the increasingly perfect socialist market economic system.

　　China International Exhibition Center Jing ‘anzhuang Pavilion has 8 pavilions, with an indoor area of 53,000 square meters and an outdoor area of 7,000 square meters. After more than 30 years of cultivation and development, more than 100 small and medium-sized exhibitions are held irregularly every year, with an exhibition area of more than 1 million square meters, which has become a professional exhibition venue that attracts attention in the industry, is widely welcomed by domestic and foreign organizers and has the highest rental rate. Since the completion of the new Tianzhu Pavilion (Phase I) in 2008, the two pavilions have strengthened overall coordination, professional management and integrated operation, and Jing ‘anzhuang Pavilion has also played the role of an incubator for cultivating and transporting large-scale exhibitions to the new Tianzhu Pavilion.

　　Address: the bustling commercial center of North Third Ring East Road, Chaoyang District, Beijing

　　2. New China International Exhibition Center (Tianzhu)

　　China International Exhibition Center (Tianzhu New Hall) was established and invested by China Council for the Promotion of International Trade, with large scale, complete facilities and perfect functions. It’s 30 minutes’ drive from Jing ‘anzhuang Pavilion. The two pavilions make overall planning and implement integrated management. They have carefully cultivated and developed world-renowned exhibitions such as machine tools, automobiles, printing, communication, metallurgy and glass, and are the first choice for domestic and foreign exhibitors to hold exhibitions and expositions in the capital.

　　The China International Exhibition Center Tianzhu New Hall has a total planned land area of 155.5 hectares, which will become the largest and most complete exhibition center in Beijing after completion. Including 16 detachable single-story, single-story, column-free and large-space exhibition halls, with an indoor use area of 200,000 square meters. Each exhibition hall can independently undertake small-scale exhibitions, but also connect with each other through internal corridors, which is conducive to hosting large-scale exhibitions. Eight exhibition halls were built and used in the first phase, with an indoor area of 100,000 square meters and an outdoor area of 50,000 square meters. Since it was put into use in 2008, the number of exhibitions has increased rapidly year by year. At present, more than 30 exhibitions are held every year, most of which are well-known large and medium-sized exhibitions at home and abroad, which has greatly promoted the rapid development of Beijing’s exhibition industry and made new contributions to the growing prosperity of China’s exhibition economy and economic and trade undertakings.

　　Address: Tianzhu Airport City Business District, Shunyi, Beijing

　　Recommended reading:

　　""beijing international automotive exhibition once every few years?

　　In which district is the Beijing Museum? Summary of museums in various districts

Tips: Search WeChat official account [Beijing Local Treasure] on WeChat, and reply to [Auto Show] in the dialog box after paying attention to it, and you can get the information of the latest auto show in Beijing (auto show+motorcycle show), the entrance of ticket purchase, the time/place/tickets/guide map of the auto show and so on.

AI eye health enterprise Enos Technology completed the C+ round of financing. Two Beijing institutions invested in the last round, and Donghua Software was the investor.

Science and technology innovation board Journal, February 20th (Reporter Li Mingming) Recently, Beijing Enos Technology Co., Ltd. (hereinafter referred to as "Enos Technology") announced the completion of the C+ round of financing. The investors in this round are Yingchuan Capital and Huaxia Zhixun. This round of financing will be used for the application research of artificial intelligence technology in the field of eye health and school health informatization.

According to public information, Ainos Technology was established in Beijing in 2016 with a registered capital of 13.33 million RMB, and Tan Guokai, the legal representative and executive director, holds 49.5% of the shares. It is one of the innovative enterprises in the field of eye health and school health informatization in China.

In 2019, Enos Technology and Peking University jointly established the "Enos Artificial Intelligence Joint Laboratory of peking university health science center Institute of Ophthalmology and Optics". Its self-developed "Monitoring and Early Warning System for Children and Adolescents’ Vision and Common Diseases" was listed as "Health Technology" by National Health Commission.

An investor in that medical field analyze the reporter of science and technology innovation board daily,The application of artificial intelligence in eye health has been mature, and the most common one is AI-assisted diagnosis. At the application level, machine learning algorithm can be used to analyze eye images, thus assisting doctors in early diagnosis of diseases. Enos technology is excellent in the information system of myopia screening, but there is still a certain distance between it and the international advanced manufacturers. Its main customers are National Center for Disease Control and Prevention, Beijing Center for Disease Control and Prevention, etc., and its customer source and market are relatively stable.

According to the data of Cailian Chuangtoutong-Zhizhong, Enos Technology has experienced four rounds of financing since its establishment: in June 2016, it started the A round of financing with an investment of RMB 4 million, which was not disclosed by the investors; In January 2018, the B round of financing, with an investment of 20 million yuan, was not disclosed by the investor; In May 2019, the C round of financing was launched, and the investor was Donghua Software; The fourth round of C+ financing is this time, and both investors are investment institutions in Beijing.

Beijing Yingchuan Capital, one of the investors, was established in 2016, mainly engaged in investment management, project investment and asset management. The main investment projects include Zhongneng Jinshi Energy, Medical Health and Zhongnan Intellectual Property Co., Ltd..

Another investor, Beijing Huaxia Zhixun Technology Co., Ltd., is mainly engaged in basic software, application software, computer system and data processing. The main investment projects include Guorui technology and military electronics.

Why Enos was able to get financing this time,Tan Guokai, the company’s legal representative, told the science and technology innovation board Journal that Enos Technology owns more than 40 intellectual property rights of digital technology related to eye health screening, and the company’s "information platform for monitoring, early warning and intervention of children and adolescents’ vision and common diseases" currently has a high market share in the information field of eye health screening and student common diseases monitoring.

In addition, regarding the last round of financing, Tan Guokai also said that the investor Donghua Software can empower the company in technological innovation, business innovation and channel development, and Enos has technical application scenarios in the field of vertical segmentation of eye health. **

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＂Enjoy the moment＂ and take a bite of green Qingming, which is the taste of spring and hometown.

Pear blossoms are blowing in the clear, and wanderers are out of town in the spring. Photo by Hu Liming

Picking green, picking tea and digging bamboo shoots, which were complained in spring, have long been a beautiful thing to do again when I want to go back to my hometown. The Qingming Guo, which has just come out of the cage, is steaming hot and green. Take a bite, it is the taste of spring and hometown.

"Qingming always comes back, right?"

When I was young, I traveled around the world with my sword, and sometimes I rarely went back to my hometown once a year. My father asked me this question before his death. When he asked this question, my hesitation was blocked in his tone. The implication is that if you don’t even return to Qingming, are you still alone? If you don’t even go back to Qingming, then don’t go back later.

I had to promise that I would always come back. In the future, sometimes I can go back, and sometimes I will let the foreshadowing of the word "total" show its original shape, and the whole sentence will become reluctant and fly like a kite.

Only during the Spring Festival, he won’t ask. It’s a festival that you have to go home even if you get a knife. On the eve of the Mid-Autumn Festival, you should also ask as a routine. Qingming Festival, the Mid-Autumn Festival, and the Spring Festival, when the whole family sat together and had a good time, are traditions in our blood.

In contrast, I have more expectations for returning home on Qingming Day. This is not only the first big festival after the Spring Festival, but also coincides with the wind blowing pear blossoms, "wandering in the spring and half out of the city", and it is like preheating before the May Day holiday.

For my father, Qingming has his personal significance. The first meaning is related to my grandmother.

Lin Zuogui

Grandma’s name is Taiping, but her life is not peaceful at all. Whose woman was she in the village at the foot of the mountain? When my husband died of illness and was not buried, my grandfather took a sack, took advantage of her husband’s family’s unprepared, put my grandmother in a bag and carried it on his shoulder, flying all the way back to the village.

Taiping gave birth to three daughters before giving birth to two sons. But until her deathbed, the two sons of Ben Si didn’t get married. She looked at them and said firmly that the living grandmother had nothing to do, and the dead grandmother must have something to do.

I don’t know if this sentence gave the two sons some strength. A few years later, they all married and had children. I don’t know if my 40-year-old father went to grandma’s grave for the first time to comfort him. What I know is that, as long as I can remember, every time I went to visit my grandmother’s grave on Qingming Festival, my father would take pains to repeat these words, as if there were infinite light on his face.

For me when I was young, I was more concerned about what delicious ingredients my mother bought when she went to the town to catch the market during the Qingming Festival.

Mother and her neighbors will leave early in the morning, go to the town 15 miles away to buy some vegetables that they don’t have at home, and get home before and after lunch, and prepare the dishes for the guests at night in the afternoon.

There must be nine dishes on the table, including fish, meat, tofu and vegetables, and three bowls must be arranged neatly. The altar must be a square table with three benches in the center of the hall. On the opposite side of the theme, there is no bench, and incense sticks are placed on the table. Other places where benches are placed are the places where ancestors eat seats, and wine lamps and chopsticks are placed on the table.

Father walked to the door with incense in his hands, invited his ancestors back, poured wine into the wine cup, and led his family to pay homage, saying that he would please his ancestors to eat and drink, and bless future generations to be healthy, learn and progress. If so, pour the wine once and worship once. When my father pours wine, he also thinks that someone is really sitting, so he can’t touch the square table and the long chair, and can’t bring inconvenience to the drinker. When we worship incense, we should not make any noise loudly, and we should not go near to disturb our ancestors.

After three rounds of drinking, I began to burn money for my ancestors. One by one, the straw cut to the same length, which was held in the hands of the mother-in-law who was chanting Buddha for a day, was strung together, with a round head, called Buddha, and burning this was called burning Buddha. At this time, the family will say, who is this for, and outsiders can’t come and grab it. Also say, don’t save, spend money when you receive it, and it will be burned again next time. I feel serious. And long, experienced more life to leave, I hope in my heart that this is really good, which can make up for many regrets and comfort the underground spirit.

After the ancestors "finished eating", they removed the incense sticks, put the wine together, took the bowl again and gave it to everyone. Then, the nine bowls of dishes on the table are moved, and they are no longer arranged in neat rows, which has become a dish for people to eat. This is the time I expected. These sumptuous foods, which were rarely eaten in the early years, were just unknown at that time and will constitute an important memory of my hometown in the future.

But for my father, there is a great regret hidden in his heart. When I was a child, there was no square table in my house, so I had to replace it with a simplified square table. Want a square table, once became my father’s goal. When I finally got the square table, my father died soon. When I moved, there was nothing worth moving in my hometown, only that square table and four matching benches were taken to my new house.

Every Qingming Festival and winter solstice, I always learn from my father’s appearance, move the square table to the center of the living room, and align it meticulously. Then the whole process is inherited and developed, and it is done in a decent way. This is also in response to my father’s concern for me.

Before my father died, I had a strange idea that I wouldn’t give him Qingming Festival or Winter Solstice after a hundred years, and he wouldn’t be able to eat a piece of rice. When my sister-in-law relayed his concerns to me, I was a little surprised. Later, I thought that I was probably called back to do Qingming and the Mid-Autumn Festival before, and my implementation was not firm enough. I was worried that I might act cheaply and fail to take practical actions on the grounds of my heart.

I said to my sister-in-law, since he thinks so, I just let him down, and I will do it for him at 4: 08. After righteously saying these words, I thought I might have been tricked. But on second thought, since I said it, let’s do it. At the same time, because my father became the object of my grave and worship, the importance and reality of Qingming are highlighted in my consciousness.

Father is the last person in the family to stay in his hometown. My father is here, even if I go back a few times, I always feel that my hometown is real and concrete. When my father left, the real hometown gradually blurred, and the hometown in my heart began to clear up.

My hometown in my heart is not a city or a town, not a place where I built a house, but a village where I was born and raised and thought it was the whole world, but it was actually the size of a palm, and it became a weighing instrument for measuring me and the world.

For example, when it comes to food, I will think of bamboo shoots, spring shoots, whip shoots and winter shoots in my hometown. If there is nothing better than these, it will be exaggerated to say that it is food; For example, climbing a mountain, if the road up the mountain is steeper than the mountain road in my hometown, I will recognize that this mountain is really difficult to climb; For example, in the distance, I returned to my hometown from Hangzhou for more than 200 kilometers. If I exceed this distance, I will feel that your hometown is farther away. Another example is the festival, which is like going to a date and never coming back no matter where I am. Only then do I recognize that they also have a hometown.

On the day before the Qingming holiday, I saw that my colleagues were all gone, and when I met an acquaintance on the road, I didn’t ask if I had eaten, but "didn’t I go back?" This makes me feel that if I don’t go back, I will be like a person who has no hometown and no place to come.

So I set off immediately, and in my heart, I was full of thoughts such as going to the grave, bamboo shoots, Qingming, relatives and friends. Take out the phone and call my nephew and tell him I’m on my way back. As it happens, his family is doing Qingming tonight. This is exactly what I expected. I can catch up with a family to do Qingming, at least it is worthwhile to recover this trip.

After the Qingming Festival, my classmates who learned that I had returned to my hometown called and invited me to do Qingming Festival together. She naturally knows that I can’t do Qingming, and she knows that I like Qingming too much. I watched them eagerly, cleaning, cooking, cooling, adding alkali, returning to the pot, mixing with rice flour, adding bean paste, adding pine nut powder, and steaming in a cage … all the processes were skillful and orderly. While waiting to be released, we talked about the past of our classmates and teenagers, and how to pick green, tea and bamboo shoots. These labors that we complained about in the spring have already become a beautiful thing to go back to our hometown and do it again.

The Qingming Guo, which has just come out of the cage, is steaming hot and green. Take a bite, it is the taste of spring and hometown.

Reporting/feedback

The movie Nightlife in Changsha： a family story full of Chinese flavor

Original title: Nightlife in Changsha: A family story full of Chinese flavor

The realistic film takes the city of Changsha as the "leading star", making ordinary people living in it the leading role, starting from an invitation for a night tour, and telling the story of several young people with different fates meeting, reconciling and healing each other in the night in Changsha. There are impulses and regrets of love, conflicts and exchanges between Chinese families, and ordinary people’s thinking about reality and pursuit of ideals. Sorrow, bittersweet and bittersweet series up a contemporary urban nightlife, showing the urban temperament full of fireworks and warm human feelings.

Instead of adopting the traditional linear narrative mode from a single perspective, the creator chose Changsha as the narrative subject, taking the life of four groups of characters in the night in Changsha as four story lines, and through the process of their respective development and final integration, they presented an "ordinary and special" Changsha night, which was cleverly gathered into a life story with Chinese flavor.

In the 24-hour bookstore, Jing Weiwei is looking for an opportunity to let go of the past and start over. He Xixi will leave his hometown tomorrow morning and needs a reason to stay again. Two people who have been injured in life met and began to take a night outing. In the small talk show theater, He An performed carefully polished jokes, but in return for frequent silence. Unexpectedly, my father came to the scene and had a fierce quarrel with him. In desperation, in order to hurt his father’s heart, he tore his scar in public, but he achieved unprecedented performance results. In the food stall in online celebrity, the proprietress Li Jie cooked the powder for the last time. She decided to let her apprentice Xu Ge take over the business and let her son He An pursue his talk show dream with peace of mind. Under the Ferris wheel, Xiaoliang, Xiao Chen and Lao Xie are telling their thoughts about their hometown and relatives. Several lost people decided to set off a fireworks for themselves and the city. In the end, the grand fireworks dispelled the haze at night, and all the characters would gather in the food stalls. No matter He Xixi, who was troubled by family of origin and chose to escape, or the scene that he couldn’t get out of the shadow of his girlfriend’s death and couldn’t sleep all night, or He Dunhua and He An, who neglected communication and drifted away, or Xiao Liang and Xiao Chen, wandering wanderers who were homesick at night, were all cured by this steaming human fireworks. As the morning approached, they found their own answers to life and gained the courage and strength to move on.

From the fashionable and casual entity bookstore to the iconic ferris wheel, the night in Changsha has distinct regional characteristics, which not only provides an objective social background for the turning point of the characters’ fate, but also provides a perceptual poetic space for the vivid narration of the plot. It is understood that in order to create this film with the cultural landscape and real life of the city as the main visual symbols, the main creator visited the streets, places of interest and historical sites in Changsha for two years, visited more than 200 scenic spots, interviewed more than 50 local people in depth, consulted more than 100,000 words of relevant materials and ancient books, and collected nearly 1,000 pictures and nearly 100 videos. In the final works, amorous feelings and scenery blend together, sadness and joy transform each other, and reality and imagination complement each other, showing a rich and delicate picture of urban life.

From this perspective, Nightlife in Changsha integrates the complex concept of urban geography into the poetic beauty of life, endows the beautiful food with emotional temperature and artistic beauty, realizes the dream linkage of movies, cities and cultural tours, and organically integrates business types, artistic temperament and realistic themes, which not only provides a useful reference for artistic innovation of regional cultural themes, but also opens up more imagination space for the development of China films. (Author: Jia Leilei, dean and researcher of Nanhai College of Arts and Technology)

Guangming Daily (15th edition, August 2, 2023)

Disassemble! See how these beauty brands play brand marketing.

“Flow depression"

Beauty is recognized as the Red Sea field, with many brands, divided channels and distracted people … All brands need to get out of the deep alley and share the same frequency with the market.

At the same time, with the rise of a new generation of young consumers who love socializing, love "interest", are willing to explore and don’t like to listen to lectures, only by poking their interests and playing with them can we explore more diverse communication paths, reach a wider audience and convey brand stories and brand ideas in depth.

Then, when brand marketing enters a new era, how can beauty brands enter the new generation of consumers from different perspectives, different channels and different points of interest, gain more love and resonance, and what channels should they choose to do content marketing well? Qingyan choseProya, HBN and Perfect DiaryThree major domestic beauty brands, deeply disassemble the brand’s marketing case this year, and see how old domestic products and new forces break the boundary of "imagination".

Customized variety shows start with scientific communication and strengthen consumer mind.

From the current market point of view, skin care brands will face a difficult problem whether in product marketing or brand concept output: how to make consumers who can’t feel the immediate effect pay for the product efficacy.

On the one hand, domestic brands that focus on scientific and technological strength, research and development strength and strong efficacy need to strengthen their consumer recognition in the skin care market; On the other hand, growing consumers also need brands to provide enough scientific communication framework and content carrier to replace the once rigid didactic communication. It can be said that all brands are exploring and trying to deeply implant brand labels into consumers’ cognition in a brand-new way.

On the eve of double 11 this year, HBN and Tencent Video made an unprecedented attempt to further precipitate the brand image and arrange the brand voice of double 11.

Previously, HBN launched the efficacy measurement activities of 100 amateurs and 100 beauty bloggers, and this time HBN directly put the product measurement on the variety stage. In October this year, on the eve of double 11, the first customized micro-variety show "100 Big Cafes Reveal the Truth of Anti-aging" in the beauty industry was launched on Tencent video, which is also the first reality show of "Scientific Anti-aging Skin Care Set Measured" in China.

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The program adopts a "two-line parallel" narrative. On the one hand, it is the observation room of the studio where actor Yi Nengjing, powerful debater Ming Chen and professional medical blogger K Da are located. With professional skin care knowledge, HBN’s scientific communication content and brand research and development strength are integrated into a relaxed and humorous variety environment. On the other hand, the daily skin care experience brought by six celebrities from different fan orientations, such as beauty, skin care, life and popular science, and the actual measurement of 28-day series products, naturally spread the actual efficacy of HBN products, and test SGS through reliable and professional institutions, so as to establish HBN’s product mind of "anti-aging through technology" in consumers’ hearts.

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To put it simply, HBN’s co-creation attempt with Tencent Video is to integrate the brand positioning concepts such as scientific research-level efficacy skin care and scientific anti-aging into professional beauty ingredients and scientific skin care knowledge, and output them in the form of entertainment variety shows. Through the influence of stars and talents, it radiates all kinds of circles to the greatest extent, attracting a large number of fans to participate in the discussion of anti-aging issues, which invisibly increases the multi-dimensional exposure of HBN brand volume.

Of course, variety shows are only carriers of creativity, and the most important thing for brands lies in the traffic channels and communication resources that their content communication carriers can spread, and the important support point of HBN’s creative communication lies in Tencent video and Tencent ecology behind it.

Before the official broadcast of the program, Tencent Fashion and Tencent Video Official Blog jointly released HBN suspense trailers and tidbits, and played a "gimmick" in which mysterious guests participated in the 28-day anti-aging challenge. At this time, the creation of a unique variety IP has begun.

In terms of content, the main vision, guest sentences, characters, tidbits posters, previews, tidbits and highlights are released in stages. In terms of channels, Tencent video focused on the top five platforms on the PC side, with more than 470,000 interactive hits; Tencent Fashion and Tencent Video number spread in-depth content, and the total video exposure of the whole network reached 230 million; Tencent official blog regularly publishes program content and related topic discussion, which leads consumers to discuss scientific anti-aging and brand concept. The reading volume of related topics reaches 240 million, and the interaction volume reaches 46.8W. It can be said that with the help of Tencent’s global video resources, HBN has successfully realized the multi-point announcement of WeChat, Weibo and video websites.

Of course, for HBN, this content operation is not limited to this. All the content sliced materials in the variety show can also be distributed as high-quality communication materials in Daren or social channels, so as to achieve a longer-term long-tail exposure effect, complete the acceptance and transformation of platform traffic, and truly achieve the effect of product and effect integration.

Online and offline linkage, creating unlimited possibilities of music.

Brand and consumers build emotional links, in addition to the scientific spread of dry goods, build emotional identity with consumers from a cultural perspective, strengthen emotional resonance, and also enable consumers to form brand identity from an emotional level.

As an emotional art, music can not only arouse consumers’ emotional resonance in a faster way, but also become an important carrier to convey emotions, and convey the brand’s long-term values in the form of sound content.

Not long ago, Polaiya launched the "Echo Plan" focusing on the mental health of young people in 2023. This time, Polaiya and TME launched a comprehensive public welfare marketing in the form of public welfare and music, aiming at young people with emotional pressure, encouraging them to say "It doesn’t matter, so do I" to help them reconcile with their emotions.

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It is understood that this year is the third year that Polaiya’s "Echo Project" has been launched, and this public welfare activity with music as the carrier has also shown its unique advantages in terms of channel divergence and emotional resonance.

First of all, relying on Tencent Music, an industry-leading music platform, and its accumulated artist resources, Polaiya and young singer Chen Zhuoxuan launched a public welfare planning single "Echo", and gathered musicians such as Chen Zhuoxuan, Bo Yuan and Jiang Chi to hold a campus public welfare concert "Let Emotions Speak". The brand creates a multi-center, multi-channel and multi-audience marketing closed loop for the "Echo Plan" through the form of artist+online single+offline concert.

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On the day of the launch of QQ music, the "Echo" single was listed on the hot search list in Weibo, and received 100,000+comments in the QQ music station; The public welfare concert attended by a number of well-known musicians has achieved an all-round online and offline detonation, with an offline exposure of 1,000+people, online joint QQ music, cool dog, cool me, national karaoke and other music channels, and the number of live viewers is as high as 15 million+people.

At the same time, Polaiya and Tencent Music further extended the influence of the event through 30 campus flash shows, 4 public welfare lectures, billboard customized recommended song lists, etc. Together with singles and concerts, they formed a complete public welfare plan, which penetrated into the lives of young people online and offline in many ways and conveyed Polaiya’s brand persistence in the field of social responsibility.

For Polaiya, one of the highlights of this activity is how to cover the Z-generation groups faced by the "Echo Project" in all directions, and how to build a bridge between online and offline to pass on Polaiya’s brand concept. And TME’s young positioning, extensive coverage of the target audience, rich music resources and effective ground communication have also become an important pillar for Polaiya to create this public welfare+music experience, just asLuan Na, Vice President of TencentAs it is said, "TME comes from young people, then goes to young people, and then helps the brand to continue to expand and break the circle with the help of Tencent’s global management ability."

Coincidentally, in July this year, HR helena rubinstein also launched the exclusive player skin of helena rubinstein Green Treasure Bottle in QQ music, and at the same time, under the linkage of TME and 2023 EDC CHINA, an "offline flash charging station" was built, so as to transfer the innovative scientific and technological strength of the product to the consumer.

It can be said that TME, with the global advantages of Tencent’s ecology, can help brands to further incite benchmarking groups in different channels and circles, establish music marketing elements in all directions around "people, goods and fields", and continuously produce new things that beauty consumers love, so as to meet the marketing demands of beauty brands that continue to change.

Driven by social channels, creating a closed loop of new product marketing

For the brand, whether it is custom variety or music marketing, the brand concept and value are output by means of marketing, and finally the growth goal is achieved. In this process, the direct marketing of the product side has also become the top priority.

Take the perfect diary new product "bionic film" essence lipstick, which was launched on Tmall lipstick hot-selling list NO.1 recently, as an example. In addition to spreading new product information on major platforms, it also cooperated with Tencent Advertising and created a new product feast with the full ecological channel resources of WeChat.

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First of all, in the WeChat circle of friends closest to the private domain, we used full-page card advertisements to join hands with the product TVC to help Perfect Diary directly enter the new "bionic film" essence lipstick into the individual circle, attracting users to leave messages, praise and interact. The overall interaction rate is nearly 4 times higher than the industry average. At the same time, Perfect Diary released the live broadcast of new products into the video number, and further increased the exposure of new products through the real-time external display ability of the live broadcast pictures of friends circle advertisements, with an overall field observation volume of nearly 700,000, which quickly led to the increase of the sound volume of new products and realized the global coverage of WeChat friends circle.

In addition, Perfect Diary uses WeChat to search the brand area, undertakes the user’s active search traffic, and further strengthens the exposure of new products, with the CTR of the area reaching 28%; Through the empowerment of traffic and platform, Perfect Diary has established contact with KOL, the head of WeChat eco-beauty field, creating a new product reputation with in-depth content, precipitating the long-term development potential of products, and laying the foundation for the long-term brand in the future.

It can be seen that relying on Tencent’s ecology, Perfect Diary has created a fully closed-loop marketing link covering friends circle advertisements, live video numbers, brand search zones, WeChat KOL assistance, traffic blessing, etc., and also created a new paradigm for local beauty brand marketing.

It is worth mentioning that Perfect Diary also cooperated with Tencent Video and Warner Bros. to jointly create a professional makeup competition variety show "Beauty Master". Eight makeup artists will convey their definition of beauty and show their creativity in beauty through several rounds of competition systems such as industry assessment, creative brain holes and elimination confrontation. The professional judges of the competition are well-known makeup stylists Li Dongtian and Xin Miao (Chen Qixin). At the same time, the program also invited actor Zhao Lusi, singer Summer, special effects makeup artist Jin Xiao and fashion designer Lan Yu to participate in the evaluation and discussion as flying guests. And this will undoubtedly become another platform for the perfect diary to show the strength of products.

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In the whole Tencent ecology, the above three brand cases are just the tip of the iceberg. The breadth and breadth of Tencent’s ecology enable it to fully carry the opportunities of traffic, links and product selection covering "people, goods and fields", so that more beauty brands can be seen by users in Tencent’s ecology and further release their brand influence outside the domain.

First of all, the social platform represented by WeChat, the music platform represented by QQ music, and the audio-visual platform represented by Tencent video under Tencent Eco have formed a rich traffic field, covering many industries and fields, including video, music, shopping, information, games and entertainment. Rich traffic contacts make it an important venue for brands and businesses to open up their sources, and also give them more space to explore traffic depressions and continuously release new amounts.

Secondly, brands and businesses can also make full use of the traffic advantages of different sectors to find more suitable business models in different trading venues of Tencent. Moreover, the comprehensive coverage within and outside Tencent’s ecological domain can help brands to enrich trading links as much as possible to meet the global business needs.

Thirdly, Tencent Eco’s current layout in multi-content track also allows brands to explore more possibilities of innovative marketing. Its powerful content customization ability can also flexibly adjust marketing plans according to brand characteristics, and create more novel content IPS from content co-creation, talent marketing, live broadcast cooperation and other aspects.

To sum up, Tencent Ecology has demonstrated its unique resources and platform advantages, whether it is the platform content innovation ability and artist integration ability that drama synthesis relies on, the multi-layer and all-field coverage that music cooperation relies on, or the platform traffic resources needed for new product marketing. No matter what kind of carrier is needed, it can help brands achieve the one-stop "marketing+management" goal and become the optimal solution for beauty brand marketing.

What are the steps of badminton training course？

Badminton is a very good sport, which has a great popularity in our country. It is also a frequent visitor to gold medals in the Olympic Games. Badminton can be divided into single badminton and double badminton according to the number of participants. Badminton is very suitable for men, women and children, usually in parks and sports squares. So how should badminton be trained?

First, forehand grip: the tiger’s mouth faces the small edge of the narrow face of the racket handle, the thumb and forefinger are attached to the two wide faces of the racket handle, the forefinger and the middle finger are slightly separated, the middle finger, the ring finger and the little finger are close together to hold the racket handle, and the palms are not close together. The end of the racket handle is flat with the thenar muscle near the wrist, and the racket face is basically vertical to the ground. This grip is generally used in forehand service, various strokes in the right court and overhead strokes in the left court.

Second, backhand grip: On the basis of forehand grip, the thumb and forefinger turn the grip slightly outward, with the vertex of the thumb on the wide surface or inside edge of the grip, and the middle finger, ring finger and little finger close together to hold the grip, so that the grip end is close to the root of the little finger, leaving a gap in the palm. The racket leans to the left of the body, and the racket face leans back later. Generally speaking, when hitting the incoming ball on the left side of the body, most of them turn around first (back to the net), and then hit the ball with backhand grip.

Forehand high ball: the preparation posture and hitting action before hitting the ball are basically the same as forehand high ball. The difference is that the hitting point of the overhead high ball is above the left shoulder (because the ball flies to the left back corner). When preparing to hit the ball, lean sideways (left shoulder against the net) slightly to the left and lean back. When hitting the ball, the big arm drives the small arm to make the ball bypass the top of the head and accelerate the swing from the upper left direction. When hitting the ball hard.

Badminton, a healthy sport, can promote the development of the body and improve the functions of our body. It is a very effective means of exercise, with a small amount of exercise and an appropriate activity time of about 40 to 50 minutes. It can also enhance the function of our cardiovascular system and our nervous system, and can prevent senile diseases well.

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