标签： 杭州桑拿网

A variety of models and different missions, the new BYD Han DM series intends to subvert the mainstream B sedan market.

　　Han is BYD’s flagship new energy car, which is "grinding a sword in ten years" and created for users. As a mid-to-high-end self-owned brand model, the cumulative sales volume of Han family has exceeded 480,000, and it has achieved excellent results of breaking 30,000 vehicles for four consecutive months. In 2022, it won the B+C class car market.

A variety of models and different missions, the new BYD Han DM series intends to subvert the mainstream B sedan market _fororder_image001

　　At present, the Han family has three product matrices, DM-i/DM-p/EV, which are outstanding in performance and hard-core in intelligence. On May 18th, Han Family DM-i Champion Edition and Han DM-p Ares Edition were fully launched, which met the all-round needs of users through three rejuvenation, ten standard high-level configurations and personalized configurations.

　　Ten high-end configurations are standard in the whole system, aiming to subvert the mainstream B sedan market.

　　In 2023, BYD Dynasty Network started the strategy of the same price of oil and electricity with Qin and Tang dynasties. Nowadays, the champion version of Han DM-i is renewed, continuing the strategy of the same price market for oil and electricity, and pushing a brand-new model, with the strategy of advancing within 200,000 yuan, with the aim of subverting the mainstream B sedan market.

A variety of models and different missions, the new BYD Han DM series intends to subvert the mainstream B sedan market _fororder_image002

　　Han DM-i Champion Edition inherits the previous successful foundation, equipped with BYD DM-i super hybrid technology, and has many advantages such as fast (strong power/fast charging), low fuel consumption, static (low noise), smooth (smoother motor assistance), green (unlimited)+luxury (large space/high intelligence).

　　In addition, the car has three major rejuvenation — — The color is refreshed, and the glacier blue car color is added; The chassis is refreshed and the suspension system is optimized, which greatly improves the driving quality of the whole vehicle; Experience rejuvenation, mobile phone NFC car keys provide a variety of vehicle unlocking methods, BSD blind spot monitoring system escorts drivers, W-HUD heads up to display more comprehensive information, and independent partition intelligent atmosphere lights, bringing a more immersive cockpit experience.

A variety of models, different missions, the new BYD Han DM series intends to subvert the mainstream B sedan market _fororder_image003

　　Not only that, Han DM-i Champion Edition is equipped with more value-added configurations. The whole system comes standard with FSD variable damping suspension system, aluminum alloy multi-link, DiPilot intelligent driving assistance system, DiLink 4.0(5G) intelligent network connection system, NFC car key of mobile phone, standard 11 airbags, electric tailgate, VTOL mobile power station, 3D holographic transparent image system, and hidden anti-pinch door handle, with a total of ten high-order configurations, which bring users great value car enjoyment.

　　DM-p king mixed blessing highlights the strength of God of War.

　　There are also high-end models listed together — — Han DM-p Ares Edition, this car comes from the factory with Ares temperament and adopts BASF black paint, which increases the black depth of the whole car while maintaining the flicker.

A variety of models and different missions, the new BYD Han DM series intends to subvert the mainstream B sedan market _fororder_image004

　　It is worth mentioning that the Ares version is equipped with a series of blackened appearance kits, including carbon black rims, matte black Logo, black metal triangular windows and frames, etc., and yellow high-performance brake calipers are used to show the performance style.

A variety of models and different missions, the new BYD Han DM series intends to subvert the mainstream B sedan market _fororder_image005

　　When you come to the interior, the sense of movement of the whole vehicle only increases. The seats, door panels, passenger side panels and central armrest boxes are all wrapped in suede, supplemented by carbon fiber materials. With yellow stitching and yellow seat belts, the sense of movement of the whole vehicle interior is upgraded again, which complements the personality and cool appearance.

　　Since it is called Ares Edition, it is bound to have superior hard power in many aspects. Han DM-p Ares Edition is equipped with a more powerful power system, and adopts a plug-in hybrid system consisting of a 1.5T high-efficiency engine and dual motors. The maximum power reaches 580 HP, the peak torque is 822 Nm, and the zero acceleration takes only 3.7 seconds. The blessing of the hybrid four-wheel drive architecture of the king also inherits the DM-i fuel-saving gene, and the fuel consumption per 100 kilometers of feed is as low as 5.2L under NEDC comprehensive working conditions. In terms of battery life, on the basis of NEDC pure electric battery life of 200km, the comprehensive cruising range is as long as 1120km, which can meet the driving needs of users for long-distance vehicles.

A variety of models and different missions, the new BYD Han DM series intends to subvert the mainstream B sedan market _fororder_image006

　　In terms of driving, Han DM-p Ares Edition is equipped with Yunqi -C intelligent damping body control system, which is compatible with comfort and handling through millisecond adjustment of damping; Aluminum alloy multi-link realizes unsprung weight reduction and improves vehicle handling through material and process optimization; Hans, an international master, has a profound foundation of chassis adjustment, which gives the car a more luxurious chassis quality.

　　Offensive and defensive, multiple models, different missions

　　It is not difficult to see from the information of the new BYD Han DM series models that its price covers the market range of less than 200,000 yuan to 300,000 yuan. Generally speaking, it focuses on stabilizing the price and increasing the allocation to meet the needs of more users. In fact, before the launch of the brand-new Han DM series, BYD has made detailed market research, and added entry-level and top-level models according to the needs of different users.

A variety of models and different missions, the new BYD Han DM series intends to subvert the mainstream B sedan market _fororder_image007

　　Specifically, there are two models below 200,000 yuan, namely, the 121KM distinguished model and the 121KM elite model. Considering that the old model has occupied a certain position in the B sedan market above 200,000 yuan, and with the preferential efforts of the old model above 10,000 yuan, the added entry-level model is not only BYD’s attempt to explore the market, but also can seize the market share of the same-level B sedan. In addition, through the overall pricing, it is not difficult to see that it still maintains the mainstream high-end price of 200,000, and also maintains the market positioning of the flagship of BYD Dynasty.

　　In order to provide new choices for users with longer commuting distance, BYD Han DM also launched a 200KM pure battery life version. The 242KM product that was overpriced before iteration entered the 250,000-level market, and it was more attractive to potential users in this market through product rejuvenation and plug-in identity of oil and electricity. Top model — Han DM-p Ares Edition, which mainly embodies its value with personalized sports kit and high-performance power performance. With its own product strength, it will establish its own high-end image in the 300,000-level market and attract the attention of some luxury brand users.

　　This time, BYD Han DM-i Champion Edition joined hands with Han DM-p Ares Edition. By exploring the market, the strategy of stabilizing prices and increasing distribution, and the top ten high-end configurations as standard in the whole system, it will meet the car purchase needs of different consumers. At the same time, judging from BYD’s strong sales performance and technical strength, it is expected to realize the complete subversion of China brand in the mainstream B-class car market and help China brand to change lanes and overtake in the new energy market. (Photo courtesy of BYD)

A new force employee was fired for buying Xiaomi SU7？ The company responded.

Is the reason for being dismissed buying competing products or seriously violating company regulations?

Recently, a blogger named "Dayao Tok" said on public channels that he was forced to be dismissed by the company because he bought the original version of Xiaomi SU7. The blogger said that he was an employee of Jiyue, and he was expelled from Jiyue five days after picking up Xiaomi SU7, and the company did not pay compensation. The reason for expelling him was that he violated the non-competition agreement.

According to the content published by the above-mentioned blogger in the past, he presented the founding version of Xiaomi SU7 on April 3, and attended the first delivery ceremony held by Xiaomi Automobile in Beijing Yizhuang Factory.

Once this matter was released, it caused a heated discussion. In this regard, a few days ago, Extreme Vietnam told CBN that the above-mentioned employees were dismissed because of serious violations of the regulations of Extreme Vietnam Company. The employee is an operator of the social media post, but he opened a matrix account on the whole social platform in his own name and publicized the products of Xiaomi SU7, a friend, for as long as three months, which violated the clause of "not engaging in business competition with the company" stipulated in the labor contract.

In addition, Extreme Vietnam claimed that the employee took time off for no reason during his employment, and did not arrive at his post by fabricating false reasons, which was a serious absenteeism and violated the company’s labor discipline. It is understood that on the day of the first delivery of Xiaomi SU7 products, the employee was absent from work for no reason and went to the scene to pick up the car. Finally, the release time of many video messages in the employee’s personal social account is working hours, which disturbs the company’s work order and discipline.

The predecessor of Jiyue is Jidu Automobile, which is a car brand jointly established by Baidu and Geely Automobile in January 2021, and the first concept car ROBO-01 was released in June 2022. In August, 2023, Jidu Automobile changed its name to Extreme Yue, and correspondingly, Jidu ROBO-01 became Extreme Yue 01.

After the official listing of Extreme Yue 01 at the end of October last year, the sales performance was not good. According to public data, the cumulative sales volume of Extreme Yue 01 was only over 2,300 vehicles in the past six months after its listing. In this regard, the extreme will point the finger at marketing.

Recently, the first financial reporter was informed exclusively that Jiyue is carrying out drastic reforms on its marketing and sales ends. Yang Zhen, head of UD- user development department at the marketing end, and several directors and other executive layers have "dismissed classes", and now CEO Xia Yiping is personally in charge of the department. The head of the UO- user operation department at the sales end was also changed from Luo Gangdai, the former head of operation, to Andy.Gao from Tesla. Since the end of March this year, intensive personnel flow has occurred in the two major departments of UD and UO. (Xiao Yisi)

Source: CBN

＂Hot Search＂ Shanghai Roadshow Xin Yukun： Public opinion has the power of tsunami.


1905 movie network news The movie, directed by, starring, and starring, was released nationwide on November 30, and the pre-sale is in full swing. On November 27th, the film opened the national roadshow of "Sound All the Way", and the first stop came to Shanghai. Director Xin Yukun, actors Zhou Dongyu, Song Yang, Justin,,, came to the road show site to communicate with the audience face to face. As the first audience of roadshows, friends in Shanghai not only enthusiastically shared their feelings of watching movies, but also deeply felt the power in movies. In the process of watching the film, some viewers were hit by a cruel sense of reality and cried many times, bluntly saying that "countless times they were infected, and the film awakened their brave side."

Actor Zhou Dongyu.


After watching the movie, Zhou Dongyu played the role of Chen Miao in many audiences. An 11-year-old young audience deeply empathized and bluntly said "wronged for Chen Miao". When she saw Chen Miao in the movie being cornered by reality and power step by step, she couldn’t help crying. "She felt that she wanted to help others, but she couldn’t do anything." Song Yang vividly demonstrated the struggle of the role of "middle-aged social animal", and the real character texture moved the audience. In the movie, Peng Yue, who does whatever he wants, "everyone shouts", while Yuan Hongsheng, who vividly interprets the role outside the movie, is praised. In the face of the audience’s interpretation and analysis, the director also shared his original intention of creation. "Online public opinion has the power of tsunami, which can kill people and save people." He saw that online public opinion has voiced for many vulnerable groups in recent years, and he recognized this energy in his creation, hoping to pass this power on to more people.


Xin Yukun digs deep into the power of public opinion. Zhou Dongyu talks about the role and upholds the initial heart

The audience praised the film "Sharp Reality" as a "merit key" for Song Yang Justin.


The film puts the perspective in the complex network environment and shows a fierce and realistic "network public opinion war". An audience at the roadshow said that after watching the movie, they "associated with many similar real cases" and lamented that the bloody reality "stung themselves". Zhou Dongyu also said that it was such an event that "inspired Chen Miao’s inner goodness and the ideal value she had been pursuing". The director said that the participants behind the public opinion will "have a sense of justice as the background, but many times we are easily deceived", hoping to "let everyone think more about online public opinion" through this film.

Director Xin Yukun.


Some viewers lamented that "emotions reached their throats, anger and blood" in the whole process of watching movies, and even joked that Song Yang Justin was given the "merit key", saying that he could make such a film with social significance. When it comes to roles, Song Yang said that He Yan is a middle-aged social animal. He is burdened with family, work and social pressure and has to go with the flow. Justin’s villain also surprised the audience, saying that he was "very bad". Teachers from Justin University also came to the scene, saying that the role of Peng Yue is very vivid, "the best thing is that he is not a facebook villain".


The mother audience "needs such a movie to let the children see justice and darkness"

News students regain their original heart after watching the movie "May the truth be written all the time"


In the film, the voice for justice, and the bloody mood of bravely resisting power also infected the audience present. At the scene of the road show, a mother took her daughter to watch the movie, saying that "being a mother is very empathetic", hoping that through this film, "children can know the justice and darkness that exist in the world, and let them know which side they should stand on". The daughter also said that she was moved by Chen Miao’s loneliness. The director encouraged everyone to "believe in the power of justice" and hoped to "pass this power to more people through movies".

Actor Zhong Chenyao


At the scene of the road show, many media people were deeply inspired and admitted that "the film is full of news background and texture, and it is worth pondering over the current reality after watching it". A journalism student presented Zhou Dongyu with a pen, saying that the film "made me regain my original heart and stop being a media person trapped by public opinion in the future. I also hope that more people like Chen Miao can keep writing the truth".

The film Hot Search will be released nationwide on November 30th.


Had to have an early reunion dinner： a warm dinner for the Hong Kong police

In a disciplined services dormitory in Kwai Chung, Hong Kong, Hong Kong police, family members and retired police officers celebrated the Lunar New Year together. (Photo by Xinhua News Agency reporter Li Gang)
Xinhua News Agency, Hong Kong, January 24th (Reporter Liu Mingyang) "Everyone has worked hard! The New Year is safe and smooth! " Near New Year’s Eve, in a disciplined services dormitory in Kwai Chung, Hong Kong, some Hong Kong police officers, their families and retired police officers gathered together to raise a glass to celebrate the Lunar New Year.
"A few days ago, my husband and I just moved into the dormitory where we queued up to apply, and we were very happy to decorate our new home." Officer Zhang, who is in her thirties and works in the criminal department of the Hong Kong Police Headquarters, told the reporter that she and her husband, Officer Ling, who are also policemen, have just moved into a new two-bedroom home of more than 40 square meters. "It’s just time to catch up with the Chinese New Year, and my old colleagues and senior officers specially came to celebrate the housewarming for us, because we have to be on duty on New Year’s Eve, and we also take this opportunity to have a happy reunion dinner together."
In order to make Hong Kong people live a stable year, many Hong Kong police officers still have to stick to their posts and go to work on New Year’s Eve. They had to invite relatives and friends in advance to have a rich and warm reunion dinner together.
Potted vegetables, eight-treasure duck, roasted goose, barbecued pork, and pig’s hands in sauce … On entering the room, the table was already full of delicious and Hong Kong-style reunion dinner.
"Pot dishes have the meaning of being full of pots, which can accommodate different kinds of food, such as chicken symbolizing’ good luck’, braised pork symbolizing’ being fat and moist at home’, prawns that are booming, mushrooms that are round and round, and so on." Police officer Zhang introduced the auspicious meaning of Hong Kong’s reunion dinner to reporters.
Does it take a long time to prepare such a big table of delicious food? Ms. Liang, the police sister-in-law who came to help prepare the reunion dinner early in the morning, told the reporter with a smile that it could be done in a few minutes with a finger. "Now Hong Kong, like the mainland, is more popular to order food online and deliver food to your door. All kinds of reunion dinners can be booked through smart phone software, which is convenient and fast. "
Police officer Zhang told reporters that due to the nature of work and recent social events, the work of the police force is very busy, overtime is normal, and rest time is precious. It takes a lot of time and energy to cook a large table of family reunion dinner by yourself. Online ordering is very suitable for the fast-paced life now.
Most of these police colleagues have known each other or worked together for many years. Everyone was beaming and in high spirits, sitting around the table. While tasting the traditional delicious food of the Youth League, they also talked about their work and life in the past year, looking forward to the new year and a new atmosphere, hoping that Hong Kong can get back on track and recover as soon as possible.
"As a frontline riot police, I have been dealing with riots at the front line for the past six months, working at least 12 hours a day and working six days a week." Officer Ling, who works in the Crime Department of the New Territories North Region of the Hong Kong Police Force, told the reporter that for the stable life of more than 7 million Hong Kong citizens, more than 30,000 Hong Kong police officers fought in the front line to stop violence and control chaos. After more than seven months of intensive work, there must be some pressure and fatigue, but he and his colleagues feel more of a responsibility and mission.
"Our husband and wife are both policemen. In the past six months, we really rarely met. It is often two or three weeks before we can have a meal together." Police officers Ling and Zhang, who have been in the police for more than 10 years, all said that Hong Kong is the place where they were born, grew up and lived. It is really painful to see Hong Kong being destroyed and constantly turbulent.
"I hope that this storm that seriously affects the daily life of countless families in Hong Kong can be calmed down as soon as possible. In the new year, I can spend more time with my family. " This is the New Year’s wish of the post-80s Hong Kong couple.
Sergeant Deng, who led the team to fight in the front line of riot prevention, told reporters that in his police district, quite a few police officers could not go home for a reunion dinner on New Year’s Eve and had to be on duty. "In the past year, in addition to some memories of sweating and bleeding, there were also many warm moments. For example, many citizens sent many gifts and cards to the police station to cheer us up. When enforcing the law at the front line, the passing citizens will say’ sir, come on’ to us regardless of the intimidation of the mob. "
Speaking of New Year’s wishes, Sheriff Deng said that in addition to dealing with riots, the police actually have many other duties to perform, and all aspects of public security in Hong Kong need us. "I really hope that the rain will clear up soon."
"In the past six months, in order to try our best to protect MTR facilities and passengers’ safety, we often worked overtime for several days in a row, and sometimes it was impossible to predict when we could finish work." Looking back on the past year, Sergeant Ye from the Railway Police District said that having been a policeman for more than 30 years, he had never seen Hong Kong as violent and chaotic as last year.
"Although mobs often insult, provoke, attack us, and even’ start’ our families, this has not made us retreat, but has enhanced our sense of mission as a policeman." Sheriff Ye said. On New Year’s Eve this year, Sergeant Ye stuck to his post as usual to ensure the safe and smooth operation of the railway.
"In fact, my daughter and I are used to it, and we are very supportive of his work. If he says that he will not be on duty this New Year, we will feel a bit strange." Sheriff Ye’s wife, Ms. Liang, who is engaged in beauty management, told reporters that the storm of amending the law not only worried her husband’s safety at work, but also worried her about the beauty business.
"The shops I manage are basically in places where demonstrations often occur, and many times they are forced to close." Ms. Liang told reporters that the number of guests has decreased by almost 40% and the income has been greatly reduced.
"We are still relatively good. Some friends in the same trade are even more bleak, and some even close the store directly." Ms. Liang hopes that Hong Kong’s economy will recover on the basis of social stability in the new year.
"In the past year, Hong Kong has undergone a severe test, and the brothers and sisters of the police have really worked hard! Without their dedication and tenacity, Hong Kong might have been rolling in the deep. " Wen Dacheng, the initiator of this reunion dinner and former Chief Superintendent of the Organized Crime and Triad Bureau of the Hong Kong Special Administrative Region Police Force, said that it was several generations who worked hard for this home in Hong Kong, which led to today’s dazzling "Pearl of the Orient". I hope all citizens will cherish Hong Kong, our common home.
A series of dishes, tasting one after another, sometimes whispering, and sometimes laughing. During the dinner, everyone raised their glasses several times: "Pay tribute to the colleagues who are on duty at the front line, bless Hong Kong and bless everyone!"
Reporting/feedback

Disassemble! See how these beauty brands play brand marketing.

“Flow depression"

Beauty is recognized as the Red Sea field, with many brands, divided channels and distracted people … All brands need to get out of the deep alley and share the same frequency with the market.
At the same time, with the rise of a new generation of young consumers who love socializing, love "interest", are willing to explore and don’t like to listen to lectures, only by poking their interests and playing with them can we explore more diverse communication paths, reach a wider audience and convey brand stories and brand ideas in depth.
Then, when brand marketing enters a new era, how can beauty brands enter the new generation of consumers from different perspectives, different channels and different points of interest, gain more love and resonance, and what channels should they choose to do content marketing well? Qingyan choseProya, HBN and Perfect DiaryThree major domestic beauty brands, deeply disassemble the brand’s marketing case this year, and see how old domestic products and new forces break the boundary of "imagination".


Customized variety shows start with scientific communication and strengthen consumer mind.



From the current market point of view, skin care brands will face a difficult problem whether in product marketing or brand concept output: how to make consumers who can’t feel the immediate effect pay for the product efficacy.


On the one hand, domestic brands that focus on scientific and technological strength, research and development strength and strong efficacy need to strengthen their consumer recognition in the skin care market; On the other hand, growing consumers also need brands to provide enough scientific communication framework and content carrier to replace the once rigid didactic communication. It can be said that all brands are exploring and trying to deeply implant brand labels into consumers’ cognition in a brand-new way.
On the eve of double 11 this year, HBN and Tencent Video made an unprecedented attempt to further precipitate the brand image and arrange the brand voice of double 11.
Previously, HBN launched the efficacy measurement activities of 100 amateurs and 100 beauty bloggers, and this time HBN directly put the product measurement on the variety stage. In October this year, on the eve of double 11, the first customized micro-variety show "100 Big Cafes Reveal the Truth of Anti-aging" in the beauty industry was launched on Tencent video, which is also the first reality show of "Scientific Anti-aging Skin Care Set Measured" in China.

▍ Tuyuan Weibo

The program adopts a "two-line parallel" narrative. On the one hand, it is the observation room of the studio where actor Yi Nengjing, powerful debater Ming Chen and professional medical blogger K Da are located. With professional skin care knowledge, HBN’s scientific communication content and brand research and development strength are integrated into a relaxed and humorous variety environment. On the other hand, the daily skin care experience brought by six celebrities from different fan orientations, such as beauty, skin care, life and popular science, and the actual measurement of 28-day series products, naturally spread the actual efficacy of HBN products, and test SGS through reliable and professional institutions, so as to establish HBN’s product mind of "anti-aging through technology" in consumers’ hearts.

▍ Tuyuan Weibo

To put it simply, HBN’s co-creation attempt with Tencent Video is to integrate the brand positioning concepts such as scientific research-level efficacy skin care and scientific anti-aging into professional beauty ingredients and scientific skin care knowledge, and output them in the form of entertainment variety shows. Through the influence of stars and talents, it radiates all kinds of circles to the greatest extent, attracting a large number of fans to participate in the discussion of anti-aging issues, which invisibly increases the multi-dimensional exposure of HBN brand volume.
Of course, variety shows are only carriers of creativity, and the most important thing for brands lies in the traffic channels and communication resources that their content communication carriers can spread, and the important support point of HBN’s creative communication lies in Tencent video and Tencent ecology behind it.
Before the official broadcast of the program, Tencent Fashion and Tencent Video Official Blog jointly released HBN suspense trailers and tidbits, and played a "gimmick" in which mysterious guests participated in the 28-day anti-aging challenge. At this time, the creation of a unique variety IP has begun.
In terms of content, the main vision, guest sentences, characters, tidbits posters, previews, tidbits and highlights are released in stages. In terms of channels, Tencent video focused on the top five platforms on the PC side, with more than 470,000 interactive hits; Tencent Fashion and Tencent Video number spread in-depth content, and the total video exposure of the whole network reached 230 million; Tencent official blog regularly publishes program content and related topic discussion, which leads consumers to discuss scientific anti-aging and brand concept. The reading volume of related topics reaches 240 million, and the interaction volume reaches 46.8W. It can be said that with the help of Tencent’s global video resources, HBN has successfully realized the multi-point announcement of WeChat, Weibo and video websites.

Of course, for HBN, this content operation is not limited to this. All the content sliced materials in the variety show can also be distributed as high-quality communication materials in Daren or social channels, so as to achieve a longer-term long-tail exposure effect, complete the acceptance and transformation of platform traffic, and truly achieve the effect of product and effect integration.


Online and offline linkage, creating unlimited possibilities of music.



Brand and consumers build emotional links, in addition to the scientific spread of dry goods, build emotional identity with consumers from a cultural perspective, strengthen emotional resonance, and also enable consumers to form brand identity from an emotional level.
As an emotional art, music can not only arouse consumers’ emotional resonance in a faster way, but also become an important carrier to convey emotions, and convey the brand’s long-term values in the form of sound content.
Not long ago, Polaiya launched the "Echo Plan" focusing on the mental health of young people in 2023. This time, Polaiya and TME launched a comprehensive public welfare marketing in the form of public welfare and music, aiming at young people with emotional pressure, encouraging them to say "It doesn’t matter, so do I" to help them reconcile with their emotions.

▍ Tuyuan Weibo

It is understood that this year is the third year that Polaiya’s "Echo Project" has been launched, and this public welfare activity with music as the carrier has also shown its unique advantages in terms of channel divergence and emotional resonance.
First of all, relying on Tencent Music, an industry-leading music platform, and its accumulated artist resources, Polaiya and young singer Chen Zhuoxuan launched a public welfare planning single "Echo", and gathered musicians such as Chen Zhuoxuan, Bo Yuan and Jiang Chi to hold a campus public welfare concert "Let Emotions Speak". The brand creates a multi-center, multi-channel and multi-audience marketing closed loop for the "Echo Plan" through the form of artist+online single+offline concert.

▍ Tuyuan Weibo

On the day of the launch of QQ music, the "Echo" single was listed on the hot search list in Weibo, and received 100,000+comments in the QQ music station; The public welfare concert attended by a number of well-known musicians has achieved an all-round online and offline detonation, with an offline exposure of 1,000+people, online joint QQ music, cool dog, cool me, national karaoke and other music channels, and the number of live viewers is as high as 15 million+people.
At the same time, Polaiya and Tencent Music further extended the influence of the event through 30 campus flash shows, 4 public welfare lectures, billboard customized recommended song lists, etc. Together with singles and concerts, they formed a complete public welfare plan, which penetrated into the lives of young people online and offline in many ways and conveyed Polaiya’s brand persistence in the field of social responsibility.
For Polaiya, one of the highlights of this activity is how to cover the Z-generation groups faced by the "Echo Project" in all directions, and how to build a bridge between online and offline to pass on Polaiya’s brand concept. And TME’s young positioning, extensive coverage of the target audience, rich music resources and effective ground communication have also become an important pillar for Polaiya to create this public welfare+music experience, just asLuan Na, Vice President of TencentAs it is said, "TME comes from young people, then goes to young people, and then helps the brand to continue to expand and break the circle with the help of Tencent’s global management ability."
Coincidentally, in July this year, HR helena rubinstein also launched the exclusive player skin of helena rubinstein Green Treasure Bottle in QQ music, and at the same time, under the linkage of TME and 2023 EDC CHINA, an "offline flash charging station" was built, so as to transfer the innovative scientific and technological strength of the product to the consumer.
It can be said that TME, with the global advantages of Tencent’s ecology, can help brands to further incite benchmarking groups in different channels and circles, establish music marketing elements in all directions around "people, goods and fields", and continuously produce new things that beauty consumers love, so as to meet the marketing demands of beauty brands that continue to change.



Driven by social channels, creating a closed loop of new product marketing



For the brand, whether it is custom variety or music marketing, the brand concept and value are output by means of marketing, and finally the growth goal is achieved. In this process, the direct marketing of the product side has also become the top priority.

Take the perfect diary new product "bionic film" essence lipstick, which was launched on Tmall lipstick hot-selling list NO.1 recently, as an example. In addition to spreading new product information on major platforms, it also cooperated with Tencent Advertising and created a new product feast with the full ecological channel resources of WeChat.

▍ Tuyuan Weibo

First of all, in the WeChat circle of friends closest to the private domain, we used full-page card advertisements to join hands with the product TVC to help Perfect Diary directly enter the new "bionic film" essence lipstick into the individual circle, attracting users to leave messages, praise and interact. The overall interaction rate is nearly 4 times higher than the industry average. At the same time, Perfect Diary released the live broadcast of new products into the video number, and further increased the exposure of new products through the real-time external display ability of the live broadcast pictures of friends circle advertisements, with an overall field observation volume of nearly 700,000, which quickly led to the increase of the sound volume of new products and realized the global coverage of WeChat friends circle.
In addition, Perfect Diary uses WeChat to search the brand area, undertakes the user’s active search traffic, and further strengthens the exposure of new products, with the CTR of the area reaching 28%; Through the empowerment of traffic and platform, Perfect Diary has established contact with KOL, the head of WeChat eco-beauty field, creating a new product reputation with in-depth content, precipitating the long-term development potential of products, and laying the foundation for the long-term brand in the future.
It can be seen that relying on Tencent’s ecology, Perfect Diary has created a fully closed-loop marketing link covering friends circle advertisements, live video numbers, brand search zones, WeChat KOL assistance, traffic blessing, etc., and also created a new paradigm for local beauty brand marketing.
It is worth mentioning that Perfect Diary also cooperated with Tencent Video and Warner Bros. to jointly create a professional makeup competition variety show "Beauty Master". Eight makeup artists will convey their definition of beauty and show their creativity in beauty through several rounds of competition systems such as industry assessment, creative brain holes and elimination confrontation. The professional judges of the competition are well-known makeup stylists Li Dongtian and Xin Miao (Chen Qixin). At the same time, the program also invited actor Zhao Lusi, singer Summer, special effects makeup artist Jin Xiao and fashion designer Lan Yu to participate in the evaluation and discussion as flying guests. And this will undoubtedly become another platform for the perfect diary to show the strength of products.

▍ Tuyuan Weibo

In the whole Tencent ecology, the above three brand cases are just the tip of the iceberg. The breadth and breadth of Tencent’s ecology enable it to fully carry the opportunities of traffic, links and product selection covering "people, goods and fields", so that more beauty brands can be seen by users in Tencent’s ecology and further release their brand influence outside the domain.
First of all, the social platform represented by WeChat, the music platform represented by QQ music, and the audio-visual platform represented by Tencent video under Tencent Eco have formed a rich traffic field, covering many industries and fields, including video, music, shopping, information, games and entertainment. Rich traffic contacts make it an important venue for brands and businesses to open up their sources, and also give them more space to explore traffic depressions and continuously release new amounts.
Secondly, brands and businesses can also make full use of the traffic advantages of different sectors to find more suitable business models in different trading venues of Tencent. Moreover, the comprehensive coverage within and outside Tencent’s ecological domain can help brands to enrich trading links as much as possible to meet the global business needs.
Thirdly, Tencent Eco’s current layout in multi-content track also allows brands to explore more possibilities of innovative marketing. Its powerful content customization ability can also flexibly adjust marketing plans according to brand characteristics, and create more novel content IPS from content co-creation, talent marketing, live broadcast cooperation and other aspects.
To sum up, Tencent Ecology has demonstrated its unique resources and platform advantages, whether it is the platform content innovation ability and artist integration ability that drama synthesis relies on, the multi-layer and all-field coverage that music cooperation relies on, or the platform traffic resources needed for new product marketing. No matter what kind of carrier is needed, it can help brands achieve the one-stop "marketing+management" goal and become the optimal solution for beauty brand marketing.

National football 0

In the 52nd minute, the Syrian team seized Zhang Linpeng’s mistake and made a counter-attack. Soma made a cross in front of the goal, and Samia, who was outflanked, scored an empty goal, but the goal was invalid because he was offside.

In the 59th minute, Kruma made a world wave with a long-range shot, and the national football team fell behind 0-1.

After the last 1-1 draw by Malaysia, the national football team once again fell into the whirlpool of public opinion.

The boos of the fans after the game, the shouts of "money back" at the scene, and the pictures of Zheng Zhi glaring at the fans all spread on social networks …

However, the national football team still shows no signs of rebounding. In the warm-up match against Syria on the evening of 12th, the national football team lost 0-1 at home, and will usher in the preliminaries in November with a record of one draw and one loss, and welcome the South Korean team and Thailand team.

What is even more embarrassing is that only 12,367 fans came to the Phoenix Mountain Stadium in Chengdu this game, only half of the last game …

Li Lei made a cross from the left and passed it directly to the opponent’s head coach Cooper …

Confidence in jankovic and Lei Wu

The result of the national football team’s last match against Malaysia was not satisfactory. The 1-1 draw did not meet the expectations of the fans, which also attracted some criticism from the outside world. Did coach jankovic feel the pressure?

However, jankovic said that he is more concerned about the technical and tactical level. "There are two opportunities at the last moment. Even if we grasp the victory, we can’t avoid the problem. These things are what I should be busy with."

"For me, the pressure is that I haven’t played for three years. Now I enjoy it. There will be no pressure in the football industry." Jankovic said.

Li Shuai was seriously injured in the last game, and his teammates held his jersey and entered the stadium.

In the first match against Malaysia, three players, Lin Liangming, Li Shuai and Gao Zhunyi, were injured, so jankovic made some adjustments to the starting players, and the tactical system was 3-4-1-2 at the beginning of the second half of the last game.

The goalkeepers are Yan Junling, three central defenders Zhang Linpeng, Jiang Guangtai and Wang Shenchao, wingers Sun Guowen and Li Lei, double-waist Li Ke partners Xin Xu, Xie Pengfei plays the front waist, and double forwards are Lei Wu and Daniel F. Akerson.

Lei Wu is in the game.

Before the game, Lei Wu was also asked about his role as a veteran in the team.

"Understanding what the fans expect of me, my position as a striker may be to score goals. In fact, the head coach stressed to us from the first day that defense is not the responsibility of the defensive players, and everyone needs to work hard. This is also the overall idea brought to us by the head coach. "

Lei Wu admits that all players in the national team now cherish the opportunity to play. "I hope I can lead young players, set a better example and play my role on the road to the World Cup. Not only on the court, but also in life, so that everyone can unite. "

National football coach jankovic (second from left).

The victim of the national football team

There is no shortage of stories in the last five confrontations between the national football team and Syria.

In the top 12 of the 2018 preliminaries, Gao Hongbo’s team lost to South Korea 2-3 away and drew Iran 0-0 at home. At this time, the outside world had great expectations for the national football team to beat Syria. As a result, it lost to the opponent 0-1 in Xi’ an. This game directly led to Gao Hongbo’s subsequent class …

The second leg of the match between the two sides was held in Malacca, Malaysia, and the national football team had to win in order to take the initiative in qualifying-Wu Xi’s post-insertion and Gao Lin’s penalty once helped the national football team to overtake the score 2-1, but in the last minute of injury time, Syrian central defender Saleh used a free kick to tie, and finally the national football team was 2 points away from the third place in the group.

Zhang Linpeng fought with his opponent.

Then in October, 2018, in Nanjing, the national football team played a warm-up match with Syria. Four days ago, the national football team held a 0-0 draw in Suzhou and India. As a result, the Syrian team was very embarrassed. Gao Lin’s long-range shot had no angle and strength, but the Syrian goalkeeper let the ball roll into the goal from his own hand, and finally the national football team won 2-0.

Coincidentally, in the 2022 preliminaries, the two sides met again in the top 40 stage.

The national football fans at the scene.

The first leg of the match was held in Dubai, and in the second half, Zhang Linpeng knocked Herribin’s cross into his own goal, and the national football team lost 1-2. Lippi angrily chose to resign after the game, and this press conference became one of the "black shots" in the history of China football.

In the second round match in Sharjah, the national football team won 3-1 and successfully qualified for the top 12.

Xin Xu tackles in the game.

How to play the preliminaries in this state?

In the World Cup Final 36, Syria is in a group with Japan and North Korea, so the Syrian team Cooper attaches great importance to the warm-up match against China-including goalkeeper Alama, attacking midfielder Mavas, high center Omar and other players who have played against the national football team many times in the past years.

Cooper said, "For me, the previous game experience with China is very valuable, and we also need to prepare for the preliminaries. What needs to be noted now is that the head coach and players in China have changed, which is very important information."

After the Syrian player scored, he made a celebration of Cristiano Ronaldo.

Judging from the content of this game, the Syrian team is actually not at its best, and the threat to the national football team is not as good as that of Malaysia in the last game.

However, they still controlled the game in the second half. A world wave broke the goal of the national football team and a goal was cancelled because of offside.

The attack of the national football team is still not improving, accompanied by many mistakes in the backcourt and Li Lei’s cross from the left, which was directly passed to the opponent’s head coach Cooper …

In this state, how should the national football team face the preliminaries in November? How to face South Korea and Thailand? All that remains is the unknown …

Is thick eyebrows worth 186 million in three years？ The Lakers renewed their contract with thick eyebrows ahead of schedule, and James and thick eyebrows competed for the championship in the new seaso

On August 5th, Beijing time, according to the famous Woj news, Anthony Davis will reach a three-year contract with the Lakers for an early renewal of $186 million, and the average annual salary of this contract will reach $62 million. In this way, Heavy Eyebrows will surpass Jay Brown and become the player with the highest average salary in the NBA. The renewal of the contract between Thick Eyebrows and the Lakers has always been expected by fans. The strong personal strength of Thick Eyebrows in a healthy state is the strongest helper around James, and it will also determine how far the Lakers can go.

If Thick Eyebrows stay healthy, then the Lakers will definitely make a lot of money by renewing their contract for 186 million dollars in three years. With James getting older, the window of winning the championship is also shrinking. Now the Lakers have decided to renew their contract with Thick Eyebrows in advance, which also gives fans a reassurance. The Lakers still have the strength to win the championship in the past three years. In the 2019-2020 season, James and Thick Eyebrows led the Lakers to win the championship and witnessed the peak of the Lakers. The joint efforts of James and Thick Eyebrows have always been worth looking forward to, but in many cases, injuries ruined everything.

In the 2022-2023 season, Thick Eyebrows played 56 regular-season games for the Lakers, averaging 25.9 points, 12.5 rebounds, 2.6 assists, 2 blocks and 1.1 steals. He is a player with both offensive and defensive skills and has gradually become the second generation leader of the Lakers after James. In 16 playoff games, Thick Eyebrows averaged 22.6 points, 14.1 rebounds, 3.1 blocks, 2.6 assists and 1.4 steals per game, which made the Lakers beat the Grizzlies and the Warriors advance to the Western Conference finals. Although the Lakers were swept out by the Nuggets 4-0 in the Western Conference finals, Thick Eyebrows performed well enough.

Heavy eyebrows’ salary in the following seasons is: 40.6 million USD in 2023-2024, 43.2 million USD in 2024-2025, 57.6 million USD in 2025-2026, 62.2 million USD in 2026-2027 and 66.8 million USD in 2027-2028. Thick eyebrows will become the most powerful player in the NBA. As long as thick eyebrows remain healthy, the Lakers will certainly be able to go far in the playoffs.

Do you think thick eyebrows are worth 186 million in three years?

You wanted to go to Thunder that year？ The former Rockets 3+4 center is suffering, and it is not easy to stay in the Russian city.

Great changes have taken place in the lineup of Houston Rockets this summer. One of the disappointments is that the Rockets sold usman Garba, Josh Christopher and Ty Washington. Their development this year was daunting and almost wasted.

Among them, usman Garba also accepted an interview with the media after joining the Thunder, revealing that he especially wanted to go to the Thunder when he was in the draft. The former Rockets center complained that he didn’t get enough chances, and Thunder is a team that suits him very well.

As the No.23 rookie in the first round of 2021, Ousmane Garouba was plagued by injuries in his first season without playing, averaging only 2 points and 3.5 rebounds per game. In the Rockets, his overall performance is not satisfactory. However, Osman Garba represented Spain in last year’s men’s basketball European Cup. At that time, his overall performance was excellent. Osman Garba also served as the main rotation inside player to help Spain win the men’s basketball European Cup. However, after returning to the NBA, Osman Garba could not win the trust of then head coach Steve Cyrus, so he had to play as a substitute and his playing time was scarce. Usman Garba has been in a low state all season. He averaged 3 points, 4.1 rebounds and 0.9 assists per game. His data is average, but Osman Garba’s efficiency is high, especially his defensive potential.

However, the Rockets seem to have no patience to train usman Garba, who was easily sold cheaply in the offseason and finally came to the Thunder. Osman Garba said that he had already made contact with Thunder coach Daniolt and general manager Presti, and believed that they would benefit a lot from Thunder’s tactical system, and the two sides reached an agreement on many issues.

In addition, Garba, usman, like the Rockets, the Thunder also looks very competitive. Shea Kirghiz-Alexander, Josh Giddy, Chet Holmgren and Rugenzdort are all young, and I believe we are a team. Usman Garba admired them very much. However, even usman Garba expressed his hope to be selected by the Thunder, which already has Chet Holmgren, Robinson Earle, Poksevsky and Davidson Bertain, so the situation has not changed at all. For usman Garba, staying in Oklahoma City is not easy.

Different choices： Kobe failed to catch up with Jordan, and James found another way to ＂be king＂ in another place.

When it comes to the comparison between Kobe and Jordan, most people think that Jordan is the first shooting guard in the NBA, Kobe is the second shooting guard in the NBA, and Jordan is in front of Kobe, which is not controversial.

When it comes to the comparison between James and Jordan, most people think that Jordan is ahead of James; But some people think that James should be ahead of Jordan.

The reason why there is such a big difference is not because James is better than Kobe, but because of the track problem.

Kobe’s choice is to catch up with Jordan head-on. His route is similar to Jordan’s, and even his playing style and style are close to Jordan’s. In this case, Jordan has six champions and six FMVPs, and Kobe has five champions and two FMVPs, so everyone thinks that Jordan won and Kobe lost.

James’ choice was to find another way. The route he took was different from Jordan’s, and even this road was not traveled by many people. In the end, James achieved some "first" achievements on his own road, but many NBA stars including Jordan didn’t, so James did what they didn’t do, so comparing from different angles, naturally James could be ahead of Jordan.

The most typical example is that James is the first player in NBA history to get FMVP from three different teams, but Jordan, Duncan, Russell, Bird, Jabbar and other stars can’t even get together with three teams. From this perspective, James is indeed the first person in history.

This is also the reason why in the first-person vote in history, Kobe got less votes and James got more votes.

Take the World Cup group match as an example. In the 2022 World Cup group match, the first in Group E is Japan, the second is Spain, the first in Group F is Morocco, and the second is Croatia.

Jordan is Morocco and Kobe is Croatia. They are very comparable. In contrast, Jordan is in the lead, so there is no suspense in the ranking. Jordan is the first and Kobe is the second.

James is Japan, and he is on his own way, and he is also the first. Durant and Harden are similar to James’ route. Obviously, they are all behind James.

When choosing the strongest team in the group stage, no one will choose Croatia because it has Morocco in front of it, but someone will choose Japan because it is also the first in the group. But can you say that Japan, which ranks first in Group E, must be better than Croatia, which ranks second in Group F?

Obviously not.

This is Kobe’s paranoia.

In fact, there was only one person in Kobe’s pursuit, that is Jordan. He just wanted to catch up with Jordan. As for the others, he didn’t care. For him, he either surpassed Jordan or didn’t surpass him. That’s all. In his cognition, there is no difference between the second place and the 100th place, so he can say that the second place is the biggest loser.

Of course, there was another one he wanted to surpass, and that was O ‘Neill …

James, on the other hand, is more rational and smarter.

Perhaps he wanted to catch up with Jordan’s path in the early days, but after realizing the difficulty, he chose another one. On this road, James was one of the pioneers, and finally he succeeded and became the leader of this road.

You can’t say that James’s other way is bad. After all, many imitators followed James’s old path, but their achievements were not as high as James’s, such as Durant.

And James is also trying to collect all kinds of "firsts" to increase his chips for the GOAT.

There are many criteria for the selection of the GOAT, among which James is the GOAT, but in fact, from a competitive point of view, Jordan is undoubtedly the GOAT, which is the fundamental reason why Jordan has a very high position in the NBA.

Huang Renfan, who proved himself in Europe, is also interested in Inter Milan and Rangers.

Huang Renfan, who proved himself in Europe, is also interested in Inter Milan and Rangers.

European teams are paying more and more attention to Huang Renfan.

Huang Renfan is a type player with a large amount of activities and accurate shooting, which has become the vitality of the team. Born in 1996, he made his mark in Daejeon Citizen Team, and grew up step by step after Vancouver White Hat Team and Rubin Kazan. Then he moved to Olympiacos in Greece before the 2022-23 season.

Then through the world cup, it grew to another level. Ren Huang Fan Ceng is the main midfielder of the Korean national team led by head coach Paolo Vento. A large number of activities, building capacity, and watching the game have also been fully exerted on the world stage, and they are active as the protagonists of the top 16 Korean companies.

This season, he is also the core midfielder of the team Olympiacos. In the 2022-23 season, Huang Renfan won the trust of head coach Mitchell in 32 games, 3 goals and 4 assists in the Greek League. Although it is not Jose now, but the coaching system has changed, it still takes the core as the core. Huang Renfan also continues to be active in Europe and is associated with many clubs. In Italy, Inter Milan have been linked together. Huang Renfan of the Greek media "Temporary Gazzetta" has attracted the attention of many people in Inter Milan. It is said that before the new season, he was selected into the signing list of Inter Milan.

Inter Milan’s interest has continued. Since January this year, Inter Milan has sent scouts to Greece to observe Huang Yinfan. It is reported that Huang Yinfan has entered the next transfer market.

Following Inter Milan, Rangers have recently been linked with Huang Renfan. "Rangers can compete with Inter Milan for South Korean national team player Huang Renfan," said Rangers News, which reported the news of Rangers.

However, it is also predicted that it is difficult for Rangers to compete with Inter Milan. "Wanderers News" explained: "Whether Rangers can compete with Inter Milan, which entered the UEFA Champions League (UCL) final in the transfer market, and whether they can win in the end is still unknown." Inter Milan beat AC Milan 1-0 at 4 am (Korea time) on the 17th and entered the Champions League final.