Han is BYD’s flagship new energy car, which is "grinding a sword in ten years" and created for users. As a mid-to-high-end self-owned brand model, the cumulative sales volume of Han family has exceeded 480,000, and it has achieved excellent results of breaking 30,000 vehicles for four consecutive months. In 2022, it won the B+C class car market.
At present, the Han family has three product matrices, DM-i/DM-p/EV, which are outstanding in performance and hard-core in intelligence. On May 18th, Han Family DM-i Champion Edition and Han DM-p Ares Edition were fully launched, which met the all-round needs of users through three rejuvenation, ten standard high-level configurations and personalized configurations.
Ten high-end configurations are standard in the whole system, aiming to subvert the mainstream B sedan market.
In 2023, BYD Dynasty Network started the strategy of the same price of oil and electricity with Qin and Tang dynasties. Nowadays, the champion version of Han DM-i is renewed, continuing the strategy of the same price market for oil and electricity, and pushing a brand-new model, with the strategy of advancing within 200,000 yuan, with the aim of subverting the mainstream B sedan market.
Han DM-i Champion Edition inherits the previous successful foundation, equipped with BYD DM-i super hybrid technology, and has many advantages such as fast (strong power/fast charging), low fuel consumption, static (low noise), smooth (smoother motor assistance), green (unlimited)+luxury (large space/high intelligence).
In addition, the car has three major rejuvenation — — The color is refreshed, and the glacier blue car color is added; The chassis is refreshed and the suspension system is optimized, which greatly improves the driving quality of the whole vehicle; Experience rejuvenation, mobile phone NFC car keys provide a variety of vehicle unlocking methods, BSD blind spot monitoring system escorts drivers, W-HUD heads up to display more comprehensive information, and independent partition intelligent atmosphere lights, bringing a more immersive cockpit experience.
Not only that, Han DM-i Champion Edition is equipped with more value-added configurations. The whole system comes standard with FSD variable damping suspension system, aluminum alloy multi-link, DiPilot intelligent driving assistance system, DiLink 4.0(5G) intelligent network connection system, NFC car key of mobile phone, standard 11 airbags, electric tailgate, VTOL mobile power station, 3D holographic transparent image system, and hidden anti-pinch door handle, with a total of ten high-order configurations, which bring users great value car enjoyment.
DM-p king mixed blessing highlights the strength of God of War.
There are also high-end models listed together — — Han DM-p Ares Edition, this car comes from the factory with Ares temperament and adopts BASF black paint, which increases the black depth of the whole car while maintaining the flicker.
It is worth mentioning that the Ares version is equipped with a series of blackened appearance kits, including carbon black rims, matte black Logo, black metal triangular windows and frames, etc., and yellow high-performance brake calipers are used to show the performance style.
When you come to the interior, the sense of movement of the whole vehicle only increases. The seats, door panels, passenger side panels and central armrest boxes are all wrapped in suede, supplemented by carbon fiber materials. With yellow stitching and yellow seat belts, the sense of movement of the whole vehicle interior is upgraded again, which complements the personality and cool appearance.
Since it is called Ares Edition, it is bound to have superior hard power in many aspects. Han DM-p Ares Edition is equipped with a more powerful power system, and adopts a plug-in hybrid system consisting of a 1.5T high-efficiency engine and dual motors. The maximum power reaches 580 HP, the peak torque is 822 Nm, and the zero acceleration takes only 3.7 seconds. The blessing of the hybrid four-wheel drive architecture of the king also inherits the DM-i fuel-saving gene, and the fuel consumption per 100 kilometers of feed is as low as 5.2L under NEDC comprehensive working conditions. In terms of battery life, on the basis of NEDC pure electric battery life of 200km, the comprehensive cruising range is as long as 1120km, which can meet the driving needs of users for long-distance vehicles.
In terms of driving, Han DM-p Ares Edition is equipped with Yunqi -C intelligent damping body control system, which is compatible with comfort and handling through millisecond adjustment of damping; Aluminum alloy multi-link realizes unsprung weight reduction and improves vehicle handling through material and process optimization; Hans, an international master, has a profound foundation of chassis adjustment, which gives the car a more luxurious chassis quality.
Offensive and defensive, multiple models, different missions
It is not difficult to see from the information of the new BYD Han DM series models that its price covers the market range of less than 200,000 yuan to 300,000 yuan. Generally speaking, it focuses on stabilizing the price and increasing the allocation to meet the needs of more users. In fact, before the launch of the brand-new Han DM series, BYD has made detailed market research, and added entry-level and top-level models according to the needs of different users.
Specifically, there are two models below 200,000 yuan, namely, the 121KM distinguished model and the 121KM elite model. Considering that the old model has occupied a certain position in the B sedan market above 200,000 yuan, and with the preferential efforts of the old model above 10,000 yuan, the added entry-level model is not only BYD’s attempt to explore the market, but also can seize the market share of the same-level B sedan. In addition, through the overall pricing, it is not difficult to see that it still maintains the mainstream high-end price of 200,000, and also maintains the market positioning of the flagship of BYD Dynasty.
In order to provide new choices for users with longer commuting distance, BYD Han DM also launched a 200KM pure battery life version. The 242KM product that was overpriced before iteration entered the 250,000-level market, and it was more attractive to potential users in this market through product rejuvenation and plug-in identity of oil and electricity. Top model — Han DM-p Ares Edition, which mainly embodies its value with personalized sports kit and high-performance power performance. With its own product strength, it will establish its own high-end image in the 300,000-level market and attract the attention of some luxury brand users.
This time, BYD Han DM-i Champion Edition joined hands with Han DM-p Ares Edition. By exploring the market, the strategy of stabilizing prices and increasing distribution, and the top ten high-end configurations as standard in the whole system, it will meet the car purchase needs of different consumers. At the same time, judging from BYD’s strong sales performance and technical strength, it is expected to realize the complete subversion of China brand in the mainstream B-class car market and help China brand to change lanes and overtake in the new energy market. (Photo courtesy of BYD)