标签： 上海风月网

Recently, the news that the online celebrity program "Wang Po said the media" in a scenic spot in Kaifeng, Henan Province, changed the cast of the core figure "Wang Po" has attracted much attention. Everyone is waiting to see where the program will go in the future.

In recent years, various places have vigorously developed the cultural tourism industry, and a large number of online celebrity projects have emerged, and some related staff members have become new online celebrity. Such as "Wang Po" in "Wang Po Matchmaker", "the Monkey King under the Five Elements Mountain" in Changchun Zoo and Botanical Garden, "Guan Chang" who issued customs clearance documents under Jiayuguan, and "Fang Xuanling" and "Du Ruhui" who tested tourists’ encyclopedic knowledge in Datang City that never sleeps, etc. After these staff members became online celebrity, some chose to rest, some increased their work, some chose to fly alone, and some worked hard to expand their influence and develop.

The popularity of "Wang Po Media" replacing "Wang Po" has not diminished.

Kaifeng, a historic city in Henan Province, was finally "out of the circle" this spring. According to the data of the same journey, the popularity of tourism search in Kaifeng has increased by 94% in the past week, the number of hotel reservations has increased by 44% compared with the same period of last year, and the number of train tickets to Kaifeng has also increased significantly. Among them, the popularity of tourism search in Kaifeng Longevity Mountain Martial Arts City Scenic Area in the past week has increased by more than 7 times. The staff of the scenic spot said that the number of tourists received in only one day was 10 times that of the previous one.

It is "Wang Po" Zhao Mei, who is known as "the old man selling the crown", that pushes the scenic spot of the Wuxia City in Long Live Mountain to the upsurge. Wang Po, played by Zhao Mei, is a role in the live interactive program "Wang Po Media" in the scenic spot. In mid-March, short videos circulated on social platforms made netizens successfully circled by "Wang Po". In the video, Zhao Mei, wearing a red flower and a red and green costume, won applause from the audience with her super eloquence and performance ability. The video about "Wang Po" continues to be hot-searched, and many offline viewers also go to the scenic spot to watch the program. In this spring, the program "Wang Po Matchmaking" has made the scenic spot and actress Zhao Mei the top stream.

Zhao Mei was interviewed by an upstream journalist. Photo courtesy of upstream news

According to media reports, Zhao Mei has never been exposed to new media before, and he is a complete amateur. She is 61 years old. She was a textile worker in her early years. Because she loved performing arts, she resigned and became an announcer in the Art Troupe. She has been working in the Wuxia City Scenic Area for 6 years. It is reported that Zhao Mei is a special actor specially recruited by the scenic spot for the role of "Wang Po Matchmaker". At first, only "Wang Po" took another actress to interact with tourists for about 10 minutes. Later, the scenic spot and the director team came up with the idea of blind date for on-site tourists. At the beginning of March this year, a new version of "Wang Po Matchmaker" appeared, and the popularity of the program suddenly increased in mid-March.

What no one expected was that after the show became popular, there were disputes such as "there was a script", "married men were dating" and "online celebrity was rubbing traffic". In an interview with the upstream news, she said that she has lost about 20 pounds since the Spring Festival, "mainly because of mental stress." On April 3rd, Long Live Mountain Martial Arts City announced that Zhao Mei, the actor of "Wang Po", took a month off from April 3rd due to health reasons. The role of "Wang Po" was played by another actor. In addition, the scenic spot also announced that the "Wang Po Media" program will adjust the relevant participation rules.

Does the substitution of "Wang Po" affect the popularity of scenic spots? Some people say that this will affect the popularity of the program, while others say that it has no effect on the program. On April 4th, a staff member of the scenic spot told the reporter that there were still a large number of tourists that day, and the popularity of the program did not decrease. According to the relevant requirements, the scenic spot suspended online ticket purchase and issued an official notice. It said, "Now tickets are not sold to the outside world, and tickets for tomorrow can be booked."

"Miss tumbler" is enthusiastic about her work and wears many hats.

In November, 2019, a number of videos of "Beautiful Women Holding Hands in Datang" were posted on the Internet, which became popular all over the country in a short time and became one of the most played videos in the short video platform, and "Miss Tumbler" Feng Jiachen was so popular all over the network. At the beginning of February this year, "Miss Tumbler" once again rushed to Weibo for hot search, ranking first in the list, but this time the topic was # Miss Tumbler Xi ‘an responded to the baby’s haggard face #.

Miss tumbler’s first performance after giving birth to a child. According to my social platform

Criticism of the Internet, "Miss Tumbler" is domineering: I don’t want to be used! On February 7th, the client Feng Jiachen posted his recent photo on the social platform, and responded to the statement that "the face is haggard after giving birth to a baby". Feng Jiachen responded that in order to work after his recovery from illness, he sometimes worked overtime until five in the morning and had to perform and shoot during the day. It was normal to be in poor condition. She said that marriage and childbirth are her own choices. Feng Jiachen blogged again on the 8th, saying: I respect everyone’s choice, and I am proud that I am a mother.

Feng Jiachen became an actor in the Performing Arts Management Center of Xi ‘an Qujiang Wenlv Co., Ltd. after graduating from college in 2018. In the second year, he became one of the first actors of the tumbler, and soon became popular all over the country. The venue of the tumbler became a punching place for online celebrity in Xi ‘an. Nowadays, Feng Jiachen has many jobs besides the performance of the tumbler’s performance art. She has to constantly introduce new works with her colleagues. She is also an ambassador for Shaanxi cultural tourism, a good youth in Shaanxi and a good netizen in Shaanxi. She sometimes promotes the characteristics of Shaanxi cultural tourism by live video on the street, and she also actively participates in public welfare activities to help farmers, such as "helping farmers in Yanliang sell melons" and "going to the grassroots to participate in performances for the benefit of the people".

When it comes to future plans, Feng Jiachen said: "I am not a professional online celebrity. As a literary traveler, I am responsible for my life. I have to fight again while I am young, keep my heart and focus on my job …"

It is reported that the tumbler performance in the city that never sleeps in Datang is relatively rare in the past two years, but it is still one of the popular programs in the scenic spot.

The original actor of "Secret Box in the Prosperous Tang Dynasty" announced his termination after he became popular.

Do you know what part of chicken fillet is? Do you know what month the pears were released in Kong Rong? If you can’t answer all these questions, at least you can get a photo opportunity in laughter. Some of the above-mentioned "nonsense" problems and bridges all come from the performance site of "the secret box of the prosperous Tang Dynasty" in the city that never sleeps in the Tang Dynasty.

Two actors of "Secret Box in the Prosperous Tang Dynasty" are performing. network diagram

"The Secret Box in the Prosperous Tang Dynasty" is one of the many performances in the city that never sleeps in the Tang Dynasty, and the story background of the performance comes from the historical allusion of "the plot of the house is broken". Now, Fang Xuanling and Du Ruhui, two famous figures in the Tang Dynasty, came to the city that never sleeps in the Tang Dynasty by time machine, and recruited talents for the emperor through question and answer. The rule of interactive question-and-answer is that you can get the "treasures of the Tang Dynasty" by answering three questions correctly. These treasures include batteries, cotton swabs, warm babies and other items.

Apart from the knowledge and eloquence of Fang and Du, the most direct and intuitive reason for the popularity of "Secret Box in the Prosperous Tang Dynasty" is the excellent improvisation ability. The two actors are amateurs to the new media, but they are professional to the performance. They have appeared in talk shows for a while, and they are two professional actors. "It seems that Mr. Wang’s intelligence is not only closed, but also the window is welded to death." "My little brother has two brushes, but there is no hair on them." "It seems that this gentleman is good at flying skills, although he is not good at literature." … These frequently thrown golden sentences not only set off the audience’s jokes, but also reflected their professional eloquence.

According to reports, before it became popular, the "Secret Box of the Tang Dynasty" had actually been performing in the city that never sleeps in Datang for one year. At first, the "Secret Box of the Tang Dynasty" was filled with contents and lines, and then it was performed in the form of performance. In order to enhance the interaction with tourists, it was slowly run-in, and the interactive links such as taking photos, chatting, games and gifts with tourists were innovatively added, and finally the present presentation form was formed.

From an ordinary performance in March last year to the fire all over the network, it took less than half a year for the "Secret Box of the Tang Dynasty". Unfortunately, at the beginning of August last year, the two hosts suddenly announced through the Tik Tok platform that they had negotiated a peaceful termination with their old club because the contract expired at the end of July. At present, the "Secret Box in the Prosperous Tang Dynasty" program has been replaced by new actors, and the Tik Tok fans of the two have exceeded 2 million. At present, they have changed their name to "Fang Mou Du Duan" and started their own national tour solo. What is the future development situation? It is worth looking forward to.

"Snowcake Monkey" became popular and shouted "No Snowcake"

Before the "Wang Po Matchmaking" fire, the Long Live Mountain Dasong Martial Arts City Scenic Area had a relatively low popularity in the whole country, but now it has made a name for itself with Wang Po’s mouth. Similarly, there is the "Snow Cake Monkey" in Changchun Animal and Plant Park. Few foreigners have heard of the relevant parks before, but after the "Snow Cake Monkey" became popular, the situation was different.

Wang Tiezhu, who graduated from Jilin Art College shortly, played the role of the Monkey King who was trapped under the Wuxing Mountain. He was famous for his "dislike of snow cakes" and was called "Snow Cake Monkey". The short video of "Snowcake Monkey" is out of the circle, which makes the Changchun Animal and Plant Park where he is located attract more attention and even brings fire to the local cultural tourism economic development.

The data shows that in the first two months of this year, the total amount of online merchandise transactions in Changchun Animal and Plant Park increased by nearly 200% year-on-year. After seeing the video of "Snowcake Monkey", many tourists bought tickets for the scenic spot in Tik Tok and came to the scene to "feed Wukong".

According to Tik Tok’s 2023 Summer Travel Data Report, in the summer of 2023 alone, the number of netizens punching in travel in Tik Tok exceeded 400 million, and they actively searched for tourism-related content for more than 500 million times, up 147% year-on-year.

"Snowcake Monkey" Wang Tiezhu is at work. network diagram

Wang Tiezhu, 25 years old, almost dropped out of school because of family difficulties in middle school. She was eventually retained by Master and her classmates, and took care of her family while studying and performing. Finally, she was admitted to Jilin Art Institute. He worships the Monkey King in his heart and used to play the Monkey King. In order to play the role of the Monkey King, Wang Tiezhu needs to stay outdoors for four hours, but he never feels tired. He says this is a necessary quality for a professional actor.

Facing the tourists waiting in line to feed them, Wang Tiezhu welcomed them, took photos enthusiastically, distributed many unopened foods to colleagues, and opened a "Snow Cake Monkey Supermarket" with the park.

Because of his standard northeast accent and humorous interactive expression, he often makes tourists laugh. Because many tourists have fed him snow cakes, eating too much is inevitably "too dry", so he repeatedly shouted "no snow cakes" to tourists, so he was enthusiastically called "snow cake monkey" by netizens.

Wang Tiezhu said that he goes to the dressing room at about four o’clock every afternoon to prepare for the night performance, and he basically does everything from makeup to costumes by himself. Although the weather was cold, during the performance, the feeding of tourists made him feel warm. Because the tourists feed too much food, he feels that he can’t neglect every audience, so he tries to take a bite of every food, and he doesn’t waste the rest, so he takes it back and eats it.

According to Changchun Daily, Changchun Zoological and Botanical Park is continuing to dig deep into the classic IP of Journey to the West, and will launch more good scenes and performing arts performances in the future, which will help Changchun upgrade the new cultural tourism format, cultivate new consumption scenes and create new consumption experiences.

Jiayuguan "customs keeper" issued millions of documents.

In recent years, a "general" who issued a "care" for tourists at the exit of Guancheng Scenic Spot in Jiayuguan, Gansu Province, which is the first male pass in the world, accidentally became online celebrity. Li Sen, the "Commissioner" of online celebrity, not only plays the role of Commissioner, but also combines the history and culture of Jiayuguan to create a number of cultural and creative products with national-level intellectual property certification, and becomes a "gatekeeper" at the foot of Guancheng with his youth and love.

Issuing "care" to tourists is a very important part of Li Sen’s work. In order to make tourists have a better experience, he consulted tourists, searched for information, and compiled more than 1,000 ancient place names by hand, which he memorized over time. After the issuance of "Guan Yu", Li Sen will quickly "translate" modern place names into ancient place names, and then read "Guan Yu" with humorous and culturally meaningful "Ci". To this end, online celebrity "Guan Chang" blessing, so that visitors to Guancheng have a unique experience.

Li Sen creates products "care" for tourists. According to Xinhua News Agency

With the reputation of "the throat of Hexi", "the first male pass in the world" and "the end of the Great Wall", Jiayuguan has always been a popular tourist destination in Gansu, but most of the tourists in the past were climbing and sightseeing, and they didn’t feel deeply. Because of the appearance of "Guan Chang", tourists really have the experience of ancient customs clearance, and have more interest in related cultures, which further enhances the popularity of Jiayuguan.

Since 2001, Li Sen has been "guarding the customs" at the gate of Jiayuguan for more than 20 years. He introduced that he played the highest military officer in Jiayuguan during the Ming Dynasty, and his position was guerrilla general, that is, "Guan Chang". Li Sen said that Jiayuguan, as the westernmost pass of the Great Wall of Ming Dynasty, is called "care", when pedestrians pass through the customs, the officials who guard the customs will check the identity of the people who pass through the customs and issue them with corresponding passes.

Today’s Li Sen is bald and bearded, wearing armor and holding wolf hair. A reporter asked, is this magnificent outfit specially made for Guan Chang?

Li Sen replied: "The beard is entirely to set off the general’s appearance. Many people think I am fifty or sixty years old, but I was born in 1980. Dress yourself up for special effects. The beard was left in 2012, which can keep out the cold in winter, but it is uncomfortable in summer and it is not convenient to eat. This set of armor on my body was made by myself in 2019. At that time, I consulted a lot of information about ancient armor, restored it according to a set of armor in the Ming Dynasty, and tailored this 58-kg armor, which took about 10 minutes to put on. The reason for doing this dress is to hope to bring more realistic historical experience to tourists. "

Li Sen said that over the past 20 years, he has issued millions of customs clearance documents, and tourists are very happy after receiving them. There was a couple who wrote customs clearance documents to them when they came to Jiayuguan for a trip many years ago. At that time, they were still in love, and now they are married and have children. One year, they took their children to visit Li Sen to show their previous customs clearance documents. "This makes me very moved and feels that my work is very meaningful."

Incubation, maintenance and management of amateur online celebrity.

The popularity of "Snowcake Monkey" and "Guanchang" in Jiayuguan, not only in Wang Po, but also in Changchun, has made local cultural travelers see the explosion of amateur IP. With the help of short videos, these scenic spots attract tourists from all over the world in different interactive ways, adding fuel to the local cultural tourism industry. However, like other short video online celebrity, scenic elements are also faced with the problem of fast iteration. As the operation methods are constantly copied, there will be more and more "amateur online celebrity". How to seize the peak of traffic, maximize the popularity and actual revenue of scenic spots, and realize long-term benefits has been a problem on the table.

In addition, two actors of "The Secret Box of the Prosperous Tang Dynasty" in the city that never sleeps in Datang were out of the circle. After accumulating two million fans, they chose to leave. If a large number of tourists come for personal IP, once there is a problem with this IP person or the individual leaves, it may lead to the decline of local tourist sources. How to manage personal IP well is also a problem that managers of cultural tourism markets need to think about. How can online celebrity, an amateur traveler, grow red with the scenic spots?

As all localities are constantly looking for opportunities to rely on traffic to get out of the circle, the possibility of online celebrity will be increasing, and online celebrity tourist cities (scenic spots) may face higher and higher operating costs and shorter dividend period in the future. In online celebrity, it is necessary to think deeply about "how to grow red". First of all, the construction of online celebrity city is contingent, and the infrastructure construction should be strengthened to enhance the image and service level of the city. Perseverance will create more possibilities for building online celebrity city; Secondly, the managers of the cultural tourism industry should maintain and manage their respective IP resources, and there is a process of incubation, maintenance and management for amateur online celebrity, no matter whether these IP resources come from individuals or scenic spots, they need to be maintained and grown together; Third, through the continuous enrichment and improvement of cultural resources, the values exported by amateur online celebrity and the whole scenic spot can meet people’s emotional value needs, and finally achieve "long red" together.

The upstream news is based on Jiupai News, Orange Persimmon Interactive, Yangguang.com, Poster News, City Evening News, Changchun Evening News, Beijing Daily, Benliu News and China Tourism News.

Original title: "online celebrity, a literary traveler who suddenly burst into fire, how to grow red with the scenic spot"

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