标签： 上海贵族宝贝龙凤楼

＂Hot Search＂ Shanghai Roadshow Xin Yukun： Public opinion has the power of tsunami.


1905 movie network news The movie, directed by, starring, and starring, was released nationwide on November 30, and the pre-sale is in full swing. On November 27th, the film opened the national roadshow of "Sound All the Way", and the first stop came to Shanghai. Director Xin Yukun, actors Zhou Dongyu, Song Yang, Justin,,, came to the road show site to communicate with the audience face to face. As the first audience of roadshows, friends in Shanghai not only enthusiastically shared their feelings of watching movies, but also deeply felt the power in movies. In the process of watching the film, some viewers were hit by a cruel sense of reality and cried many times, bluntly saying that "countless times they were infected, and the film awakened their brave side."

Actor Zhou Dongyu.


After watching the movie, Zhou Dongyu played the role of Chen Miao in many audiences. An 11-year-old young audience deeply empathized and bluntly said "wronged for Chen Miao". When she saw Chen Miao in the movie being cornered by reality and power step by step, she couldn’t help crying. "She felt that she wanted to help others, but she couldn’t do anything." Song Yang vividly demonstrated the struggle of the role of "middle-aged social animal", and the real character texture moved the audience. In the movie, Peng Yue, who does whatever he wants, "everyone shouts", while Yuan Hongsheng, who vividly interprets the role outside the movie, is praised. In the face of the audience’s interpretation and analysis, the director also shared his original intention of creation. "Online public opinion has the power of tsunami, which can kill people and save people." He saw that online public opinion has voiced for many vulnerable groups in recent years, and he recognized this energy in his creation, hoping to pass this power on to more people.


Xin Yukun digs deep into the power of public opinion. Zhou Dongyu talks about the role and upholds the initial heart

The audience praised the film "Sharp Reality" as a "merit key" for Song Yang Justin.


The film puts the perspective in the complex network environment and shows a fierce and realistic "network public opinion war". An audience at the roadshow said that after watching the movie, they "associated with many similar real cases" and lamented that the bloody reality "stung themselves". Zhou Dongyu also said that it was such an event that "inspired Chen Miao’s inner goodness and the ideal value she had been pursuing". The director said that the participants behind the public opinion will "have a sense of justice as the background, but many times we are easily deceived", hoping to "let everyone think more about online public opinion" through this film.

Director Xin Yukun.


Some viewers lamented that "emotions reached their throats, anger and blood" in the whole process of watching movies, and even joked that Song Yang Justin was given the "merit key", saying that he could make such a film with social significance. When it comes to roles, Song Yang said that He Yan is a middle-aged social animal. He is burdened with family, work and social pressure and has to go with the flow. Justin’s villain also surprised the audience, saying that he was "very bad". Teachers from Justin University also came to the scene, saying that the role of Peng Yue is very vivid, "the best thing is that he is not a facebook villain".


The mother audience "needs such a movie to let the children see justice and darkness"

News students regain their original heart after watching the movie "May the truth be written all the time"


In the film, the voice for justice, and the bloody mood of bravely resisting power also infected the audience present. At the scene of the road show, a mother took her daughter to watch the movie, saying that "being a mother is very empathetic", hoping that through this film, "children can know the justice and darkness that exist in the world, and let them know which side they should stand on". The daughter also said that she was moved by Chen Miao’s loneliness. The director encouraged everyone to "believe in the power of justice" and hoped to "pass this power to more people through movies".

Actor Zhong Chenyao


At the scene of the road show, many media people were deeply inspired and admitted that "the film is full of news background and texture, and it is worth pondering over the current reality after watching it". A journalism student presented Zhou Dongyu with a pen, saying that the film "made me regain my original heart and stop being a media person trapped by public opinion in the future. I also hope that more people like Chen Miao can keep writing the truth".

The film Hot Search will be released nationwide on November 30th.


Fortress, the prelude to the suspense spy war in Chen Douling, Guo Xiaodong, is showing.

Special feature of 1905 film network In chaos, if it is bright, if it is dark; Planning is in the chest, and it should be changed. The film is being shown all over the country. The film was directed and scripted by Ding Ning and Hu Hanwen, starring,,,, and featured.



The fortress is the witness of history. On March 20th, the movie Fortress held its premiere in Beijing. The movie channel records the whole process of live media coverage before and after the event, and the lens focuses on the scene style of Keyi Han, Guo Xiaodong, Chen Douling and other masters. At the same time, the film channel also invited a number of creative artists, experts and scholars to visit the live broadcast room, and combined with in-depth interviews, offline viewing by M viewing groups, online interaction of live broadcast on the whole network, and word-of-mouth fermentation of the audience, all-round retrospective of the eventful years recorded in "Fortress".



Concentrate on shaping heroes

The creator of "Fortress" sincerely shares


The film "Fortress" is adapted from a true historical story, with five party member’s who are known as "the five outstanding figures in Shaoshan" — — Mao Fuxuan, Mao Xinmei, Li Genghou, Zhong Zhishen and Pang Shukan are the archetypes of characters, which skillfully combine the elements of spy war and suspense, showing the heroic story of the hidden front and the enemy.



During the live broadcast of the guest movie channel, director Han Keyi sincerely said that in order to present the prototype story of "Fortress" on the screen, the creative team read a lot of materials and did a lot of homework for weaving the plot and shaping the characters, which made every character in the film worth exploring. "I hope this film will give you a deep understanding of this history and draw the power of faith from the game between the enemy and me."


According to the director, the film creates an atmosphere similar to "script killing" and "escape from the secret room", which is full of suspense. Guo Xiaodong, the leading actor who challenged the villain role on the screen for the first time, pointed out that he, who used to play the positive role, really jumped out of the comfort zone this time, and a good script also gave him courage. His wonderful performance was also praised by the director, who bluntly saw "Guo Xiaodong with a Thousand Faces".


Chen Douling, who bluntly appeared in Fortress, told the movie channel that the director and co-actors had inspired her a lot, but she was "especially unable to cry" at ordinary times, but left all the softness to the role. During the conversation, she also praised Guo Xiaodong, the "hidden stills" of the crew, for his ability to "shoot sideways" on the spot, calling his photography "artistic creation" and being good at finding angles, lighting and even the emotions of actors. "I told the director if I could directly use this as a stills, which was so good and story-telling!"


Click to watch: director of "fortress"Keyi Han, actorInterview with Guo Xiaodong and Chen Douling


Outside the scene, Chen Minghao, Li Yitong, and other masters who could not be present for some reason also shared their creative experiences through live broadcast. Chen Minghao shared his role as "Pang Defu in the police station and Mao Jiaxuan in the revolutionary ranks", and he was deeply moved by his firm belief and strength. Li Yitong pointed out that Ding Yizhen, who plays himself, is calm and tenacious, and "walking on the tip of a knife is still full of courage and wisdom". Chen Chusheng, the singer who sang the ending song "Wait for Dawn" for Fortress, call the film online, hoping that the audience would follow the film to review history and pay tribute to the hero.

Click to watch: Director Han Keyi, actors Guo Xiaodong and Chen Douling share the behind-the-scenes story of "Fortress".


Looking back at history and paying tribute to heroes

After the screening, word-of-mouth praise continued.


In addition to the grand premiere ceremony, the movie channel also specially set up an "escape" special session for the M viewing group of "Fortress", and invited the creative guests to explore the screen with the movie channel "Iron Powder". In the interactive session, before the screening, many audiences who had never heard of the heroic deeds of "Five Heroes of Shaoshan" got a deep understanding of history under the film screening and further introduction of the main creation, and planted the seeds of paying tribute to the heroes in their hearts.



At the scene, the image of the character "high hairline" in Guo Xiaodong’s film attracted the attention of the audience. In this regard, director Han Keyi responded interestingly, admitting that this is his own "pot" and pushing Guo Xiaodong’s hairline higher, in order to be different from his role image in "Ideal Shines on China".


On the day of its premiere, "Fortress" won praises from many industry guests with its fascinating plot and wonderful performances.


Although I am "very nervous" every time I look at her husband Guo Xiaodong’s works, the actors who are present to support me still don’t forget to express their deep feelings. "It seems to me that he is not a villain this time. He has no villain in my heart. I see how he appreciates and loves!"

Click to watch: Cheng Lisha comments on her husband Guo Xiaodong’s performance.


The director pointed out that "Fortress" is a film with chivalry and suspense, which is told in China’s traditional chapter and verse style. "The movie shows us what the revolutionaries are insisting on and what the traitors are afraid of. I hope more viewers can see Fortress."


The director who has seen the film four times said that every time he watched it, he had different feelings. There was too much information hidden in the film, and the structure was very bold, full of mystery and romance.


At the premiere scene and in the live broadcast room, many experts and scholars invited by the film channel also gave comments on the film from a professional perspective. Zhifina, a professor at the Chinese Academy of Art, thinks that Fortress has a smooth narrative rhythm and outstanding image style, and it is worth seeing because it has not been known to many people. Suo Yabin, a professor at Communication University of China, points out that at the moment when the threshold of spy films is getting higher and higher, Fortress skillfully unfolds the story in a narrative way more acceptable to the audience, which has a unique romance. Dai Qing, a professor at Communication University of China, said that the combination of romantic and mysterious styles in the film makes people "hearty and full of blood".

Click to watch: audience share their feelings about watch that movie fortress.


After the screening, the first audience spoke highly of the theme of the film and the actors’ performances. Some viewers said that the film was shocking, moving from the theme to the characters, and Guo Xiaodong’s breakthrough in the previous villain performance was vivid, natural and impressive. Some viewers bluntly didn’t expect the revolutionary historical theme to be filmed like this. The director’s creation is exquisite and exquisite, and the plot is interlocking and very romantic, which will bring hope to people. There is also a script to kill players and predict that the film will become "the dark horse of this year."


The movie "Fortress" is being shown all over the country, entering the cinema to solve the thrilling mystery and looking back on the red years when faith and poetry blended.


The Scare of the Deep Sea： The Expression of Youth Theme of Innovation

　　The 70th anniversary of the founding of New China, the drama "The Scare of the Spy War in the Deep Sea" is being broadcast. Based on the Anti-Japanese War, the drama tells the glorious story of Chen Shan, the protagonist who was forced to be involved in the whirlpool of spy war. He was inspired by his compatriots step by step and was awakened by himself. He gradually crushed the enemy’s plot and fought to the death with the enemy, eventually becoming a great communist fighter. The drama combines the growth of little people with the history of spy-sea confrontation, and incorporates elements that young people like to see and hear. The plot is tense and exciting, and suspense is repeated, which fully stimulates the patriotic feelings of contemporary young people. The ratings are at the forefront of TV dramas in the same period, and they are deeply loved by young audiences, realizing the innovative expression of the main theme of youth.

　　Fast-paced and strong, breaking the game and grasping the audience’s eyes

　　The "Spy Wars Deep Sea Scare" is well-made, with interlocking plots and repeated climaxes. At the same time, it incorporates criminal investigation elements, so that the audience can enjoy the pleasure of unbuttoning in the tense atmosphere of the high episode and gain the ultimate audio-visual experience. Chen Shan, the protagonist, was forced to get involved in the war, pretending to be Xiao Zhengguo, who looks exactly like him, and then gradually became a double agent. He was faced with the difficult situation of "alternating life and drinking ice", and every wrong step would be beyond redemption. When his side is exposed and who knows it is an important suspense mechanism of the play. In the updated episodes, he has been questioned by the special agent "Lion", old comrade-in-arms Li Bojun, his wife Yu Xiaoye, and Zhou Haichao, the murderer of Xiao Zhengguo, and faced several crises. Every time he was questioned, his identity was on the verge of exposure, and how he saved the day became an important interest point for the audience. In the second episode, Chen Shan was tempted many times by the "lion" who adored Xiao Zhengguo. He all muddled through by "experiencing death and changing human nature". Finally, the suspense was exposed to buy the "lion" the cigarettes she often smoked. Through the reasoning of cigarette brand classification, he ruled out high-grade cigarettes and low-grade cigarettes that did not meet the identity of "lion", and finally locked in two kinds of cigarettes through his sight range, and then made the right choice by speculating on the personality of the lion. Opening this series of reasoning process,It highlights the protagonist’s ability of criminal investigation and reasoning, and also paves the way for the protagonist to solve the reasoning elements that run through the crisis. For example, when Zhou Haichao framed him for killing Li Bojun, Chen Shan and Zhang Li, the heroine, also discovered the flaws in the case in time through the reasoning and investigation techniques in the criminal investigation drama, dug deep into the flaws step by step and finally found the truth. Integrating the reasoning elements that young audiences are keen on into the plot further strengthens the rhythm of the plot and greatly enriches the highlights of the drama. Just as the audience commented that "the plot is both ups and downs and brain-burning, and the impression is extremely comfortable", the drama fully mobilized the audience’s sensory response, allowing the audience to project themselves and immerse themselves in the high-speed plot operation.

　　Unconventional setting and remolding hero mode

　　Different from the setting in the traditional spy war drama, The Scare of the Deep Sea adopts unconventional character setting, which greatly increases the sense of conflict in the drama and makes the characters grow stronger. Contemporary youth live in the era of information expansion, and a large number of content shocks have gradually lost their interest in routine content. Anti-routine and convincing have become the key to winning young content. Chen Shan, the protagonist of the play, is an anti-traditional spy war character. As a character who needs high IQ and strong willpower, The Infiltrator often has the basic attribute of strong revolutionary subjective initiative in past spy war dramas. For example, although Yu Zecheng in Latent had no revolutionary consciousness at first, he was extremely sensitive and conscious as an intellectual. Fang Meng ‘ao in No War in Peiping is an aristocratic son of Zhuo Qun with progressive thoughts and abilities. But Chen Shan is different. He has no firm belief and no ideal of pursuing progress. He is a street punk who has nothing to do. When such a character is forced to get involved in the torrent of spy war, it is bound to produce rebellious psychology, and the point of view will be fuller, and the tear in his growth will be more infectious. The villain of the play is also anti-routine, not a powerful image that is far less than ours, but a person with deep heart and precise strategy. Araki, the Japanese spy leader of the villain, not only actively explored the spy potential of Chen Shan, the protagonist, and gave him cruel training and reform, but also completely took control of Chen Shan’s life, held Chen Shan’s sister Chen Xia hostage, rearranged his identity as a military spy, and monitored his actions at any time. Chen Shan, who was just a street thug,In the face of powerful opponents, there is almost no strength to fight back. This protagonist’s dilemma set at the beginning also makes the story more attractive and more convincing than the spy war mode where the enemy is weak and the enemy is strong. Some netizens commented, "The Japanese are terrible, and Chen Shan is overwhelmed by the imitation, but Chen Shan is getting better and better. I look forward to his growth.". In the updated drama series, Chen Shan, shaken by his inner patriotic feelings, took the initiative to confess his identity to Zhang Li, and Araki will also give Chen Shan a new task. How Chen Shan will follow suit and grow further will make the audience look forward to it.

　　Small people have great energy to carry forward the new era and love the national conditions

　　With the growing young people as the main characters, The Scare in the Deep Sea of Spy Wars links the awakening of the little people with the persistence of the mission and the pursuit of ideals and hopes when the nation is in danger, fully highlights its passion, generate, vigorous vitality and spiritual outlook, and echoes the patriotic complex of young people in the new era. When Chen Shan first joined the military system, he watched the patriotic theme drama with his colleagues and shouted the generous slogan "May our blood today be exchanged for peace and prosperity tomorrow". He was ashamed of his identity and strengthened his inner simple cognition: Never hurt China people. So he saved Zhang Li, Ma Xiangshan and allied pilots, and was infected by Zhang Li’s belief. He did not directly advance to the fearless stage of "sacrificing his life for righteousness", but gradually made contributions to the country with his own energy in constant struggle and growth, and finally became a great communist fighter, which has a similar context to the expression of patriotic feelings of contemporary youth. For example, not long ago, in order to safeguard national sovereignty and territorial integrity, star-chasing girls collectively "went out" to overseas social media, angered and resented young people, and resisted the behavior of thugs in Hong Kong with online public opinion offensive. Their patriotic posts also made a hot list on the Internet one by one. Their patriotic feelings are based on the firm belief that every drop of water becomes a sea, and each person takes a small step for the country with his youth and blood, which will eventually become a big step to promote national progress. Chen Shan, Zhang Li and others finally fought to the death with the enemy.为革命的胜利做出了不可磨灭的突出贡献，正印证了当代青年的信念，也将进一步激发他们的爱国热情。

　　《谍战深海之惊蛰》用年轻化语境讲述动人心魄的革命历史，以创新的主旋律表达抓住受众眼球，以润物细无声的方式弘扬新时代爱国主义精神。不仅响应了习总书记所提出的“当代文艺更要把爱国主义作为文艺创作的主旋律，引导人民树立和坚持正确的历史观、民族观、国家观、文化观，增强做中国人的骨气和底气”的文艺创作要求，也极大丰富了当下主旋律内容表达方式，为创新的青春化主旋律表达提供了有益的探索路径。

These volunteers in Juxian want to ＂find a home＂ for 60 stray animals.

01:32
Qilu Evening News Qilu Yidian reporter Xu Yan Zhu Ziqi
In Juxian County, Rizhao City, there is such a group of people who always care about stray animals, take care of them and treat them. However, due to limited funds and energy, in order to let stray animals get better care and feel the warmth of "home", recently, volunteers from Juxian stray animal rescue station turned to the help column of this newspaper for help, hoping that some caring people who like small animals can adopt or help raise these small animals.
On July 30, the deputy reporter came to the stray animal rescue station in Chengyang Street, Juxian County. Feifei, the person in charge of the rescue station, told the reporter that at present, they have taken in more than 30 dogs and more than 30 cats in the rescue station. In order to facilitate feeding, a "cat house" and a "dog house" were set up in the compound of the rescue station.
When the reporter interviewed, several volunteers at the rescue station were cleaning the kennel and cat house. Feifei said: "This kind of cleaning work happens every day, and volunteers from the rescue station take turns to clean it, just to make these stray animals have a good living environment."
Feifei told reporters that the Juxian stray animal rescue station was established in February this year, and the members of the rescue station have also grown from the initial few people to more than ten people now. The members of the rescue station are also from all walks of life. They will take time out after work and study to take care of these small animals. In addition to feeding and cleaning the small animals, they will also treat them.
"Look at this dog. We just picked it up from the roadside two days ago." Feifei stroked a big dog in the kennel and said softly, "When it was picked up, one leg was injured, and it was very thin because of long-term hunger. Now after our careful care, it has become a strong dog. "
In Feifei’s introduction, the reporter learned that, like this stray dog, some of these small animals adopted in the kennel and cat house of the rescue station were abandoned on the streets after being abused by their owners, some were lost and could not find their homes, and some were wandering on the streets all the year round.
"Since the establishment of our rescue station in February this year, many social caring people have donated money and food to the rescue station after knowing it, so that these small animals can eat well. However, with more and more stray animals in the rescue station, the pressure on the rescue station is increasing. "Feifei said that the monthly expenditure of the rescue station is nearly 10,000 yuan, which is a big expense. Among them, dog food and cat food are a large part, and at least 200 yuan is needed every day. At present, this part is maintained by donations from volunteers and caring people. In addition, the annual rental fee of 17,000 yuan for the base and the treatment of animals are also very large expenses.
Feifei told reporters that although these stray animals can be well taken care of at the rescue station, family adoption of dog lovers can make these animals feel the warmth of home. Therefore, she hopes to find a home for these stray animals through the help platform of Qilu Evening News and Qilu Yidian. Some dog lovers are not convenient to bring small animals back to their homes, and they can also donate money and food to the rescue station to help raise them. “
If you want to adopt or help these small animals, you can call Qilu Evening News Rizhao News Hotline 0633-8308110 or contact Feifei 13806334177, the person in charge of the rescue station.
Reporting/feedback

Blizzard! Hefei emergency warning! It snowed in 44 cities and counties in Anhui, and 121 entrances to the expressway were closed.

Rain and snow come together!

There are sleet or snow in 44 cities and counties in Anhui.

As of 8: 00 today

The snow in many places exceeds 10 cm.

The largest Mengcheng is 18 cm.

At 9: 02,Hefei Meteorological Observatory issued a yellow warning signal for blizzard.Within 12 hours, the snowfall in the city will reach more than 6 mm, so please pay attention to prevent the adverse effects caused by snow and road icing.

In addition, at 9: 10, Hefei Meteorological issued a rain and snow express. At present, snowfall has reached Hefei, and sleet or snow has been observed in all counties in the city except Chaohu Lake.Snow time: Hefei station turns to sleet at 7: 58 and pure snow at 8: 26; Snow appeared at 8: 22 in Changfeng; There was sleet at 8: 10 in Feixi and at 8:50 in Feidong. It is expected that there will be moderate to heavy snow in the city and heavy snow in some areas during the day. Please pay attention to prevent low temperature, rain and snow freezing.

Picture @ Streaming Sichuan

Anhui meteorological reality shows that from 8: 00 on the 2 nd,There are sleet or snow in 44 cities and counties between Huaibei and Jianghuai along the Huaihe River.

From 05: 00 on the 3rd to 08: 00 on the 3rd, there was light snow along the northern part of Huaihuai, the eastern part between Dabie Mountain and Jianghuai, with moderate to heavy snow in some areas of Dabie Mountain, with the largest Jinzhai being 5.4 mm..

Snow situation: At 8: 00 on the 3rd, there was snow at 32 stations along Huaibei, the northern part between Jianghuai and Dabie Mountains.There are more than 10 centimeters of snow in Fuyang, Bozhou, Bengbu, Suzhou and parts of northern Chuzhou, and the largest Mengcheng is 18 centimeters.

The Central Meteorological Observatory continued to issue an orange warning of blizzard at 06: 00 on February 3:

It is estimated that from 08: 00 on February 3 to 08: 00 on February 4, there will be heavy snowstorms in parts of southern Henan, southwestern and central eastern Hubei, central and northern Anhui, western Jiangsu, northern Hunan, eastern Chongqing, northern Guizhou and northern Sichuan Plateau, among which, southwestern Hubei, northwestern Hunan, southeastern Chongqing,There are heavy snowstorms in parts of central Anhui and other places, and local heavy snowstorms (30 ~ 31 mm).

It is estimated that there will be light snow in the northern part of Huaibei area from 8: 00 on the 3 rd to 8: 00 on the 4 th, and moderate to heavy snow in the north-central part between the southern part of Huaibei area and Jianghuai.Among them, some areas in Lu’ an, Huainan, Hefei and Chuzhou have blizzards, and some have heavy blizzards;There is moderate rain to moderate sleet or snow in the south between Jianghuai; There is moderate to heavy rain along the south of the Yangtze River.


Affected by the snow, a total of 113 toll stations in Anhui were closed (involving 20 expressways).As of 9: 05, 121 entrances of nearly 30 expressways in Anhui were closed.Among them, the entrances of Gangji, Shuangdun, Santou, Shuangfeng, Liangyuan, Longtang and Feidong of Hefei Ring Expressway are closed. The exit in the direction of Lu ‘an in Zhongxing service area is closed. On February 3rd, Anhui Traffic Control Group was carrying out snow removal operations in Hefei direction, Liuwu Expressway and Hehuaifu Expressway of Beijing-Taiwan Expressway and Xubei Expressway with severe snow.

Wear more clothes in rainy and snowy days to guard against catching a cold.

The road is slippery

Be sure to pay attention to safety when traveling.

Source/Jianghuai Morning News Comprehensive Central Meteorological Observatory, Anhui Meteorology, etc

Reporting/feedback

＂Flower world＂, let’s go!

It’s been on fire recently

City Walk

Beijing dialect is called "walking around the bend"

Sichuanese is called "Walking Gaizi"

……

In Xiamen, we call it "papapazou"

During the holidays

Walk around with us

Go to the "Flower World" to enjoy the flowers.

In Xianyue Park Cultural Square

2000 square meters of "Wuyang" sunflower flower sea

Has entered the full bloom stage.

A blossoming Huang Chengcheng, golden.

Sunflowers are born in the sun.

Against the clear sky in Wan Li,

As full of artistic conception as a colorful oil painting.

These sunflower flowers are huge and full.

When opening up, the effect is shocking and brilliant.

The flowering period can last until the middle of October.

Keep going.

In Xianyue Park Cultural Square

At the entrance of the west ridge, at the "Liuguang Flower Path"

A flower belt winds its way.

On both sides of mountain road

More than 1,700 square meters of starry flowers are gorgeous and open.

In the warm and abundant sunshine

The inflorescence is like a beautiful flower with stars "surrounding" the mountain road.

Welcome the coming tourists.

Wuyuanwan Wetland Park and Zhonglun Park

Xuelingshan Park, Lighthouse Park and other parks.

Flowers converge into the sea.

Create autumn romance

△ Wuyuan Bay Wetland Park-Drunken Butterfly Flower Sea

△ Zhonglun Park-Fengwei Flower Sea

△ Xuelingshan Park-Green Orchid Flower Sea

△ Lighthouse Park-Thousand-Day Red Flower Sea

Flowers all the way to celebrate the festival

The "world of flowers and flowers" has started.

Original title: "Flower World", let’s go! 》

Read the original text

Disassemble! See how these beauty brands play brand marketing.

“Flow depression"

Beauty is recognized as the Red Sea field, with many brands, divided channels and distracted people … All brands need to get out of the deep alley and share the same frequency with the market.
At the same time, with the rise of a new generation of young consumers who love socializing, love "interest", are willing to explore and don’t like to listen to lectures, only by poking their interests and playing with them can we explore more diverse communication paths, reach a wider audience and convey brand stories and brand ideas in depth.
Then, when brand marketing enters a new era, how can beauty brands enter the new generation of consumers from different perspectives, different channels and different points of interest, gain more love and resonance, and what channels should they choose to do content marketing well? Qingyan choseProya, HBN and Perfect DiaryThree major domestic beauty brands, deeply disassemble the brand’s marketing case this year, and see how old domestic products and new forces break the boundary of "imagination".


Customized variety shows start with scientific communication and strengthen consumer mind.



From the current market point of view, skin care brands will face a difficult problem whether in product marketing or brand concept output: how to make consumers who can’t feel the immediate effect pay for the product efficacy.


On the one hand, domestic brands that focus on scientific and technological strength, research and development strength and strong efficacy need to strengthen their consumer recognition in the skin care market; On the other hand, growing consumers also need brands to provide enough scientific communication framework and content carrier to replace the once rigid didactic communication. It can be said that all brands are exploring and trying to deeply implant brand labels into consumers’ cognition in a brand-new way.
On the eve of double 11 this year, HBN and Tencent Video made an unprecedented attempt to further precipitate the brand image and arrange the brand voice of double 11.
Previously, HBN launched the efficacy measurement activities of 100 amateurs and 100 beauty bloggers, and this time HBN directly put the product measurement on the variety stage. In October this year, on the eve of double 11, the first customized micro-variety show "100 Big Cafes Reveal the Truth of Anti-aging" in the beauty industry was launched on Tencent video, which is also the first reality show of "Scientific Anti-aging Skin Care Set Measured" in China.

▍ Tuyuan Weibo

The program adopts a "two-line parallel" narrative. On the one hand, it is the observation room of the studio where actor Yi Nengjing, powerful debater Ming Chen and professional medical blogger K Da are located. With professional skin care knowledge, HBN’s scientific communication content and brand research and development strength are integrated into a relaxed and humorous variety environment. On the other hand, the daily skin care experience brought by six celebrities from different fan orientations, such as beauty, skin care, life and popular science, and the actual measurement of 28-day series products, naturally spread the actual efficacy of HBN products, and test SGS through reliable and professional institutions, so as to establish HBN’s product mind of "anti-aging through technology" in consumers’ hearts.

▍ Tuyuan Weibo

To put it simply, HBN’s co-creation attempt with Tencent Video is to integrate the brand positioning concepts such as scientific research-level efficacy skin care and scientific anti-aging into professional beauty ingredients and scientific skin care knowledge, and output them in the form of entertainment variety shows. Through the influence of stars and talents, it radiates all kinds of circles to the greatest extent, attracting a large number of fans to participate in the discussion of anti-aging issues, which invisibly increases the multi-dimensional exposure of HBN brand volume.
Of course, variety shows are only carriers of creativity, and the most important thing for brands lies in the traffic channels and communication resources that their content communication carriers can spread, and the important support point of HBN’s creative communication lies in Tencent video and Tencent ecology behind it.
Before the official broadcast of the program, Tencent Fashion and Tencent Video Official Blog jointly released HBN suspense trailers and tidbits, and played a "gimmick" in which mysterious guests participated in the 28-day anti-aging challenge. At this time, the creation of a unique variety IP has begun.
In terms of content, the main vision, guest sentences, characters, tidbits posters, previews, tidbits and highlights are released in stages. In terms of channels, Tencent video focused on the top five platforms on the PC side, with more than 470,000 interactive hits; Tencent Fashion and Tencent Video number spread in-depth content, and the total video exposure of the whole network reached 230 million; Tencent official blog regularly publishes program content and related topic discussion, which leads consumers to discuss scientific anti-aging and brand concept. The reading volume of related topics reaches 240 million, and the interaction volume reaches 46.8W. It can be said that with the help of Tencent’s global video resources, HBN has successfully realized the multi-point announcement of WeChat, Weibo and video websites.

Of course, for HBN, this content operation is not limited to this. All the content sliced materials in the variety show can also be distributed as high-quality communication materials in Daren or social channels, so as to achieve a longer-term long-tail exposure effect, complete the acceptance and transformation of platform traffic, and truly achieve the effect of product and effect integration.


Online and offline linkage, creating unlimited possibilities of music.



Brand and consumers build emotional links, in addition to the scientific spread of dry goods, build emotional identity with consumers from a cultural perspective, strengthen emotional resonance, and also enable consumers to form brand identity from an emotional level.
As an emotional art, music can not only arouse consumers’ emotional resonance in a faster way, but also become an important carrier to convey emotions, and convey the brand’s long-term values in the form of sound content.
Not long ago, Polaiya launched the "Echo Plan" focusing on the mental health of young people in 2023. This time, Polaiya and TME launched a comprehensive public welfare marketing in the form of public welfare and music, aiming at young people with emotional pressure, encouraging them to say "It doesn’t matter, so do I" to help them reconcile with their emotions.

▍ Tuyuan Weibo

It is understood that this year is the third year that Polaiya’s "Echo Project" has been launched, and this public welfare activity with music as the carrier has also shown its unique advantages in terms of channel divergence and emotional resonance.
First of all, relying on Tencent Music, an industry-leading music platform, and its accumulated artist resources, Polaiya and young singer Chen Zhuoxuan launched a public welfare planning single "Echo", and gathered musicians such as Chen Zhuoxuan, Bo Yuan and Jiang Chi to hold a campus public welfare concert "Let Emotions Speak". The brand creates a multi-center, multi-channel and multi-audience marketing closed loop for the "Echo Plan" through the form of artist+online single+offline concert.

▍ Tuyuan Weibo

On the day of the launch of QQ music, the "Echo" single was listed on the hot search list in Weibo, and received 100,000+comments in the QQ music station; The public welfare concert attended by a number of well-known musicians has achieved an all-round online and offline detonation, with an offline exposure of 1,000+people, online joint QQ music, cool dog, cool me, national karaoke and other music channels, and the number of live viewers is as high as 15 million+people.
At the same time, Polaiya and Tencent Music further extended the influence of the event through 30 campus flash shows, 4 public welfare lectures, billboard customized recommended song lists, etc. Together with singles and concerts, they formed a complete public welfare plan, which penetrated into the lives of young people online and offline in many ways and conveyed Polaiya’s brand persistence in the field of social responsibility.
For Polaiya, one of the highlights of this activity is how to cover the Z-generation groups faced by the "Echo Project" in all directions, and how to build a bridge between online and offline to pass on Polaiya’s brand concept. And TME’s young positioning, extensive coverage of the target audience, rich music resources and effective ground communication have also become an important pillar for Polaiya to create this public welfare+music experience, just asLuan Na, Vice President of TencentAs it is said, "TME comes from young people, then goes to young people, and then helps the brand to continue to expand and break the circle with the help of Tencent’s global management ability."
Coincidentally, in July this year, HR helena rubinstein also launched the exclusive player skin of helena rubinstein Green Treasure Bottle in QQ music, and at the same time, under the linkage of TME and 2023 EDC CHINA, an "offline flash charging station" was built, so as to transfer the innovative scientific and technological strength of the product to the consumer.
It can be said that TME, with the global advantages of Tencent’s ecology, can help brands to further incite benchmarking groups in different channels and circles, establish music marketing elements in all directions around "people, goods and fields", and continuously produce new things that beauty consumers love, so as to meet the marketing demands of beauty brands that continue to change.



Driven by social channels, creating a closed loop of new product marketing



For the brand, whether it is custom variety or music marketing, the brand concept and value are output by means of marketing, and finally the growth goal is achieved. In this process, the direct marketing of the product side has also become the top priority.

Take the perfect diary new product "bionic film" essence lipstick, which was launched on Tmall lipstick hot-selling list NO.1 recently, as an example. In addition to spreading new product information on major platforms, it also cooperated with Tencent Advertising and created a new product feast with the full ecological channel resources of WeChat.

▍ Tuyuan Weibo

First of all, in the WeChat circle of friends closest to the private domain, we used full-page card advertisements to join hands with the product TVC to help Perfect Diary directly enter the new "bionic film" essence lipstick into the individual circle, attracting users to leave messages, praise and interact. The overall interaction rate is nearly 4 times higher than the industry average. At the same time, Perfect Diary released the live broadcast of new products into the video number, and further increased the exposure of new products through the real-time external display ability of the live broadcast pictures of friends circle advertisements, with an overall field observation volume of nearly 700,000, which quickly led to the increase of the sound volume of new products and realized the global coverage of WeChat friends circle.
In addition, Perfect Diary uses WeChat to search the brand area, undertakes the user’s active search traffic, and further strengthens the exposure of new products, with the CTR of the area reaching 28%; Through the empowerment of traffic and platform, Perfect Diary has established contact with KOL, the head of WeChat eco-beauty field, creating a new product reputation with in-depth content, precipitating the long-term development potential of products, and laying the foundation for the long-term brand in the future.
It can be seen that relying on Tencent’s ecology, Perfect Diary has created a fully closed-loop marketing link covering friends circle advertisements, live video numbers, brand search zones, WeChat KOL assistance, traffic blessing, etc., and also created a new paradigm for local beauty brand marketing.
It is worth mentioning that Perfect Diary also cooperated with Tencent Video and Warner Bros. to jointly create a professional makeup competition variety show "Beauty Master". Eight makeup artists will convey their definition of beauty and show their creativity in beauty through several rounds of competition systems such as industry assessment, creative brain holes and elimination confrontation. The professional judges of the competition are well-known makeup stylists Li Dongtian and Xin Miao (Chen Qixin). At the same time, the program also invited actor Zhao Lusi, singer Summer, special effects makeup artist Jin Xiao and fashion designer Lan Yu to participate in the evaluation and discussion as flying guests. And this will undoubtedly become another platform for the perfect diary to show the strength of products.

▍ Tuyuan Weibo

In the whole Tencent ecology, the above three brand cases are just the tip of the iceberg. The breadth and breadth of Tencent’s ecology enable it to fully carry the opportunities of traffic, links and product selection covering "people, goods and fields", so that more beauty brands can be seen by users in Tencent’s ecology and further release their brand influence outside the domain.
First of all, the social platform represented by WeChat, the music platform represented by QQ music, and the audio-visual platform represented by Tencent video under Tencent Eco have formed a rich traffic field, covering many industries and fields, including video, music, shopping, information, games and entertainment. Rich traffic contacts make it an important venue for brands and businesses to open up their sources, and also give them more space to explore traffic depressions and continuously release new amounts.
Secondly, brands and businesses can also make full use of the traffic advantages of different sectors to find more suitable business models in different trading venues of Tencent. Moreover, the comprehensive coverage within and outside Tencent’s ecological domain can help brands to enrich trading links as much as possible to meet the global business needs.
Thirdly, Tencent Eco’s current layout in multi-content track also allows brands to explore more possibilities of innovative marketing. Its powerful content customization ability can also flexibly adjust marketing plans according to brand characteristics, and create more novel content IPS from content co-creation, talent marketing, live broadcast cooperation and other aspects.
To sum up, Tencent Ecology has demonstrated its unique resources and platform advantages, whether it is the platform content innovation ability and artist integration ability that drama synthesis relies on, the multi-layer and all-field coverage that music cooperation relies on, or the platform traffic resources needed for new product marketing. No matter what kind of carrier is needed, it can help brands achieve the one-stop "marketing+management" goal and become the optimal solution for beauty brand marketing.

This summer, wanda plaza created a ＂basketball dream＂ for basketball teenagers.

Recently, wanda plaza has attracted people’s attention. Just because of the arrival of the summer basketball match, people’s enthusiasm for basketball has been immediately pushed to the commanding heights. In fact, as early as the Basketball World Cup held in China in 2019, Wanda began to promote the "Little Champion" caddy project, which enabled more children who love basketball to enter the world stage. At the same time, it also helped 12 caddies from Danzhai, Guizhou, to have face-to-face contact with the World Cup.

Basketball teenagers help out

From the city trials to the national finals, and from China to the Philippines, a dream trip began, and more and more people participated in this exploration journey. Wanda is willing to help more teenagers who love basketball and create basketball dreams for more basketball teenagers.

Mobile game national league

At the same time, from September to October, in the iconic wanda plaza of Xiamen, Lanzhou, Jinan, Harbin and Chongqing, local cultural and tourism bureaus and sports bureaus will be linked to create an e-sports carnival! At that time, you can go to the offline race track in wanda plaza, feel the wonderful charm of League of Legends National League, and meet more like-minded partners to discuss game events together.

12th Anniversary Player Celebration

With the end of the regular season of 2023LPL Summer Tournament, the 12th Anniversary Player Celebration of League of Legends will be held from August 5th to August 8th. The 2023LPL Summer Tournament Finals and the 2023LPL Global Finals Qualifiers will also be held during this period, and more exciting events are worth looking forward to.

This time, wanda plaza joined the same trip, and set up 10 offline match watching activities nationwide during the anniversary. There are also many awards and interactive games waiting for you. Do you want to cheer for LPL? Then hurry up and move!

Why did Jordan and James have different results when they also complained to the referee？

Why did Jordan and James have different results when they also complained to the referee?

This question is very interesting. This includes two aspects: spiritual and external performance. First, mentally, Jordan respects basketball, so he is upright and arrogant in his heart when playing. Mr. Murong focuses on profit, and his sense of superiority comes from profit. Even if he gains unjustly, people like Zhai Tianlin are indulged by the referee, and he also intends to use it himself, even at the expense of bowing down to all directions.

Second, whether the double standard how external performance? Jamie’s logic is: you say James walks, then Jordan can’t walk once, you say James stands, then Jordan can’t stand once. How generous are you to yourself and strict with the law? Therefore, Jamie’s performance focuses on profit, which is the same as Zhan’s spiritual core. Isn’t this interesting?

Jordan didn’t stand up a few times in his life, and James did it all the time. Jordan spread his hand and scored six three-pointers at half-time in the finals, with his hands spread out, invincible and helpless. And my impression is that Jordan questioned the referee’s penalty, which is just a few words, without pestering or begging humbly, and finally responded with action. If there had been any weak behavior at that time, it would have become a big news. You know, in the last three companies, Jordan has become the public enemy of the league, and young elites want to ignore Jordan’s position.

Jordan is good at physical confrontation, and he doesn’t have any bad moves, especially diving and padding. Then the referee will respond naturally when he stands up, and most of his hands are self-satisfied, so I can’t help it. James has been diving, padding and walking for 20 years, which can be said to be the worst type in the top 10 in history. It is naturally another result that he is so weak! Be strict with others, be lenient with yourself, and naturally be laughed at.

Jordan didn’t play basketball at his peak, he didn’t take his talent anywhere at his peak, and he didn’t take the initiative to hug his thighs at his peak. The only thing he did was that he was bored at his peak and retired to play baseball, and then the NBA cried and begged him to come back. So don’t make excuses, why do different players have different understandings of the same thing, blame the referee? Strange fans? It depends on a player’s long-standing impression, so don’t push your problems out.

And it doesn’t matter how many points you score, it mainly depends on how much role you play on the team. Like last season’s regular season, you hold a lot of ball rights and don’t retreat. Such scores are meaningless. And LeBron’s defensive ability is not a problem at all. His size and strength determine that he will be an excellent defender if he wants to defend. The problem is that his defensive attitude is really not good, especially when he is old.

Two consecutive defeats sent Manchester City to defend the title, and Arsenal ran for 11 months without success.

Nottingham Forest 1-0 Arsenal (war communiqué)

Titan sports’s all-media correspondent in Britain, Liu Chuan.

In the last round, Arsenal lost 3-0 to Brighton at home. The prediction given by the English media is that Manchester City will lock the league title after this round of game against Chelsea. However, at that time, the outside world obviously overestimated the current state of the arsenal. As a result, Arsenal, who took the lead on Saturday, lost to Nottingham Forest 0-1 away, not only "assisted" the latter to avoid relegation, but also completely sent Manchester City to the throne.

Arsenal have only won two games in the last eight rounds. The media bluntly said that as a champion team, the performance in the final stage was not even above the passing line. Arteta tried to change the formation in this game. Ben Wright, Kiviol and Gabriel partnered with three central defenders, while Zaka, Thomas and jorginho started in midfield. When the team was in a state of non-high oppression, Thomas retreated to the right defense line to participate in the defense. This strange change of formation has caused many English media to adjust their coverage of Arsenal’s starting formation several times after the opening. Pat neven, a famous Scottish player, said that he couldn’t understand this trial array at all. "You will find that quite a few players are in unfamiliar positions, especially when you find that neither side of Arsenal’s defense is a full-back, and the real left-back Thirny is sitting on the bench. You don’t know how he feels when he looks at Ki viol in his good position."

Arsenal quickly conceded the goal in the 19th minute, and Awoniyi, with Ramsdale attacking before and Gabriel chasing after, sent the ball into an empty net before the two men finished the attack, 1-0! The subsequent multi-angle slow motion shows that Gabriel actually put the shovel before Avonii’s foot and touched the ball, but this tackle made the ball refract to the arch of the Nigerian striker impartially, helping the opponent to push the ball comfortably into the empty goal.

The defeat in Nottingham was Arsenal’s first consecutive defeat in the league this season. Unlike losing to Brighton in the last round, they had nearly 90 minutes to change the situation when injury time was included in this game, but in the end, the gunman held 82% possession of the ball, but the audience only shot three shots. The actual injury time in the second half was as long as 8 minutes, and Nottingham Forest was almost torn by the pressure of relegation. Many home fans in the stands were afraid to look straight at the stadium after 80 minutes and chose to bury their heads and pray for the team.

Even in this case, Arsenal’s performance was criticized by the media for lack of urgency, as if they were the leading side. BBC reporter gary ross is puzzled by Arsenal’s slow pace. "Those who don’t know the score may think that Arsenal are leading 1-0 now and are patiently seeking the second goal to seal the victory. But the fact is that even the fans with good temper probably can’t accept the team’s withdrawal from the league title competition in this way. I’m afraid even Manchester City didn’t think of it, because after they beat Everton last Saturday, they were tied with Arsenal for the first time in quite some time, and the gunners actually collapsed immediately."

Even so, Arsenal fans who went out with the team still sang Super mikel arteta in the stands when the game was about to enter the injury time stage. Although the game is still not over, everyone seems to have accepted the reality that the championship will fall short in advance. Simon Stone, a famous BBC reporter, believes that Arsenal’s performance is still good throughout the season, but this time it is a monster-like terrible team that competes with them for the championship trophy. "You can hear the songs of Arsenal fans, and they still firmly support Artta, because in any case, they will all win the second place in the league with league points that were unimaginable at the beginning of the season. They have not been able to compete with Manchester City, but Arsenal is still the club closest to Guardiola’s terrorist team in the league."

With the final whistle of referee Anthony Taylor, Nottingham Forest successfully relegated, while Manchester City completed the great cause of three consecutive league titles and won five Premier League titles in the last six seasons. Some fans ridiculed that even Manchester City players probably didn’t expect the suspense of the league title to be announced so soon. "Considering the schedule of the last two weeks, after defeating Everton last week, Guardiola probably thought that Arsenal would beat Brighton first, narrow the gap at the top of the list to 1 point again, and then beat Nottingham Forest today, and rushed back to the top of the list briefly with the advantage of many games. Therefore, Gua Shuai’s schedule of winning the league within Manchester City is mostly around next Wednesday, that is, after the make-up match against Brighton. He may think that only then can they establish enough advantages in the standings to lock the league title. No one expected that Arsenal would lose two games in a row and take the initiative to go out. "

For Arsenal, this means that they have occupied the top spot for 248 days this season, but in the end they lost the title. This also set an embarrassing record for the top leagues in England: the non-champion team that stayed at the top for the longest time. Coach Artta first congratulated Manchester City for successfully defending the title, and then took the initiative to take the responsibility of losing. "We must first congratulate Manchester City for defending the title again, but for us, this is a sad day. The team should face the reality now. Today, we lost the ball first, and then we didn’t show enough excellent performance to turn the situation around. According to today’s game situation, even if we are given another three hours, we may get nothing. This is my responsibility and I will take the initiative to bear it. We have worked hard together for this (championship) for 11 months, but we haven’t done enough. This is football. The pain is very intense, but we must find a solution to improve the performance of the team as soon as possible. This season is not over yet, and there is still a harsh week ahead. "

As a famous player in Arsenal, Adams, the old captain of Arsenal, frowned after the game. He believed that the team eventually lost to the lineup gap with Manchester City. "Arsenal can only base itself on its own resources. When some (main) players decline, they obviously can’t come up with effective emergency alternatives. Of course, their overall performance this season has been excellent. Saka is likely to win the best young player award of the season, but by the end of the season, this feeling of falling apart is really embarrassing. "