It is difficult to solve parking, and automatic driving has found the "optimal solution"

When it comes to parking, I believe many car owners have a bitter stomach to pour.

Fortunately, technology companies and car companies have targeted the pain points of parking and used cutting-edge technologies such as autonomous driving to improve the negative impact caused by parking difficulties. And the best solution they came up with was to let the car find its own place to stop.

Over 80% of car owners encounter parking difficulties.

"When you don’t have a car, you always envy the coolness of having a car. When you have a car, you miss taking a taxi!"

Xiao Chen, a "northern drifter", finally got on the number this year and stepped into the ranks of car owners. But not long after, he found that troubles followed: driving in traffic jams was a common occurrence, and the problem of parking left him at a loss. Xiao Chen said frankly: "The company is downstairs or in the community, and the parking spaces are basically robbed. If you come late, you can only go around nearby. Sometimes I think about it, it is really better to take a taxi! "

There are also some car owners who are not only worried about finding a parking space.

For example, Karry, a member of the "TFboys" group, was exposed by the media this year to drive to Beijing Wukesong to watch a concert. As a result, he failed to successfully reverse the car into the warehouse because of his driving skills, which once led to congestion in the venue. This embarrassing scene was witnessed by female fans at the scene and sent a circle of friends.

Conventional parking lots have stumped some car owners, not to mention some unconventional parking lots with design defects. A female car owner surnamed Sun in Changsha, Hunan Province, said that some parking lots often have unfriendly designs such as serial turns, sharp bends with narrow margins and steep slopes, which makes people nervous and prone to accidents. There are also parking lots with chaotic layouts, just like a maze. "It’s more tiring to stop and find another car than to run 800 meters!"

The experience of these car owners above is not a case. In fact, parking difficulties have long been a common feeling of car owners. The "2018 Car Owners’ Life Satisfaction Survey" initiated by Wheel Big Data shows that the problem of difficult parking is widespread in first-to fifth-tier cities. In first-tier cities, only 12% of car owners are satisfied with the overall parking service in the city, and only 16% of car owners in other cities are satisfied at most. More than half of car owners will give up driving because of parking difficulties and choose alternative modes of travel instead.

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High-tech puts forward "optimal solution"

Every real and unresolved pain point in human society often means huge business opportunities. In order to solve the parking problem, all walks of life have worked hard.

For example, parking companies such as Park Simple and ETCP have launched smart parking services, allowing car owners to find nearby parking spaces, pay parking fees, and find cars in reverse through their mobile phones, saving a lot of time and energy.

There are also some car manufacturers who start with the car itself and equip the car with an automatic parking assistant driving system to help the car owners solve technical problems. For example, some models of Mercedes-Benz, Buick, Volkswagen, etc. have the automatic parking function: the owner only needs to drive the car to the parking space to start this function, so that the car can control the steering wheel and park in place. However, in most cases, the owner still needs to sit in the driver’s seat all the time and control the throttle and brakes at any time.

With the further development of science and technology, a more radical parking solution has recently emerged-applying high-level autonomous driving technology to the parking scene, and through the linkage with smart parking lots, vehicles can independently complete the whole process of parking and picking up cars without any intervention, including a series of actions such as finding parking spaces, specifying routes to park in place, and even parking out, paying parking fees, and driving out of the parking lot. In this way, the owner only needs to drive the car to the door of the parking lot, just like having a private parking attendant. It seems that all kinds of troubles about parking, such as time, technology and psychology, can be solved by such an ultimate solution.

Compared with other local optimization solutions, parking service may be the best solution that the scientific and technological community can come up with at present. It is obviously more imaginative, but it is not far away from us.

Parking service’s "2020 Blueprint"

At present, many car companies, first-tier suppliers and artificial intelligence companies have started relevant research and development and landing layout. For example, Daimler and Bosch demonstrated the AVP automatic parking service scheme jointly developed by the two parties in China in September this year; Baidu announced in November that it would cooperate with Volkswagen to develop an autonomous parking product; In May this year, the self-driving company Heduo Technology made the first public demonstration of its self-developed self-driving parking service system "HoloParking", and held a product launch conference in December, and disclosed the specific landing schedule.

Among many schemes, the AVP scheme jointly developed by Daimler and Bosch and HoloParking of Heduo Technology should be the closest to landing. The former is expected to officially mass-produce vehicles equipped with parking service system from the end of 2019 to 2020, while the latter has announced a "2020 Plan": from 2019, Heduo Technology will be the main technical participant and cooperate with Shanghai Automobile City to carry out the "last mile" demonstration operation project; By 2020, some car owners will be able to park in more than 400 simple smart parking lots in 20 cities in China and enjoy the HoloParking Smart parking service service; In the future, the renovation cost of a single parking space in the parking lot will be controlled within 2020 yuan.

From this point of view, it is highly probable that 2020 will be the "first year" for smart parking service products to land.

image.pngHeduo Technology showcases the self-driving parking service system "HoloParking"

The technical level of the product determines whether it is safe and reliable, and it is worth entrusting. In this regard, the AVP schemes of Daimler and Bosch, as well as HoloParking of Heduo Technology, all performed well in the actual exhibition. Coincidentally, neither of them is a pure car-side solution.

The AVP scheme of Daimler and Bosch focuses on the integration of the car end and the parking lot end. Under the condition that the intelligent infrastructure of the parking lot meets the requirements, the scheme does not require high sensors for vehicles, and it can be realized by the current production vehicles. Judging from the display effect, this AVP scheme successfully realized that the owner got off at the fixed drop-off area of the parking lot, and after starting the system through the mobile phone, the vehicle could find a vacancy in the garage by itself. When picking up the car, the vehicle can automatically start the ignition and drive to the pick-up area in advance to wait for the owner to take over.

HoloParking of Heduo Technology has added a high-precision map end in addition to the car end and the field end, which is a set of "three-in-one" technical solutions. According to Ni Kai, founder of Heduo Technology, HoloParking creates more redundancy through the integration of three terminals, which breaks through the bottleneck that the system is easily interfered by light and weather factors, and can adapt to various scenarios and have higher security. After practical testing, HoloParking can run stably in rainy days and darkness, and can cope with complex parking environment, becoming the first self-driving parking service product that supports all-weather, full-scene and real operation.

However, the technical perfection is only a part, and the large-scale promotion of smart parking service is still difficult. It is necessary to integrate various resources and forces including car companies, car suppliers, smart parking lots and car rental platforms. Therefore, players in this field are basically developing in groups with complementary advantages, hoping to jointly promote the blueprint into reality.

It is not only the owner who benefits.

The industry generally believes that once the smart parking service products are popularized, the benefits will be diversified.

The most intuitive beneficiary is the owner. Car owners will no longer need to worry about parking and have a more efficient and higher quality travel experience. At the same time, parking service makes it unnecessary for car owners to go in and out of the parking lot, thus being insulated from possible accidents such as rubbing, collision and crime in the parking lot, thus improving the safety.

If you look farther, the owner doesn’t have to go in and out of the parking lot, which is actually just the beginning. Ni Kai believes that with the development of product technology and the maturity of service operation, the "last mile" area centered on the parking lot will be formed in the near future, so that car owners can get on and off at the door of their homes and offices without going to the door of the parking lot, saving more time and energy. Especially in rain, snow, cold, hot and other weather, the owner will have a more intuitive experience of the "cool point" of this function.

Secondly, car companies and related parts suppliers will also benefit from it. When a new technology is destined to become the standard in the future, the enterprises that take the lead will undoubtedly have the first-Mover advantage, which is also a major motivation for car companies and top suppliers to actively embrace the trend of parking service.

Smart parking lots are also a big beneficiary. According to Ni Kai, the positioning accuracy of HoloParking has reached 5 cm, and the parking space can be as close as 10 cm, which is far less than the parking space under the condition of human driving, which can save parking space. Daimler and Bosch believe that the parking lot supporting parking service service can increase the parking capacity by about 20% by reducing the parking distance. It can be expected that if the parking lot can be completely unmanned in the future, the optimization effect in terms of operating cost, efficiency and revenue will be very impressive.

Smart parking service products can also empower car rental platforms. According to the analysis of Shanghai Auto News, parking service can reduce the operating cost of car rental platform and improve the experience of users to pick up and deliver cars.

From a more macro perspective, the social value that smart parking service products can create goes far beyond this.

A survey report by Inrix Research, a British transportation data supply company, reveals the connection between parking problems and social economy. According to the report, every British car owner spends an average of 44 hours a year looking for a parking space, which has caused economic losses of more than 30 billion pounds for car owners. In addition, more than 40% of British people are reluctant to drive to go shopping because of the headache of parking, which has also brought huge economic losses to local businesses.

Back in China, although there is no data to directly point out how much time and economic losses have been caused by parking problems, from the current poor parking experience, the situation is probably even more pessimistic. Therefore, the popularization of smart parking service products is expected to play an active role in reducing social losses caused by parking difficulties.

The animated film "The Battle of Luo Xiaohei": Flaws don’t hide surprises

  As a big movie of the traditional Chinese opera, the audience identity of The Battle of Luo Xiaohei has a significant difference: Do you have a national background?

  Poster of the Battle of Luo Xiaohei

  As early as 2011, independent producer MTJJ and his studio launched The Battle of Luo Xiaohei. This 2D animation was mainly broadcast on the network platform, and basically updated every two months. Therefore, in fact, the comic drama "The Battle of Luo Xiaohei" has absorbed a large number of national audiences. In bilibili alone, the number of fans of this comic drama is as high as 2.31 million. They contributed 90 million broadcasts and issued 860,000 barrage. This audience is the basic disc of big movies.

  As an audience without a romantic background, like me, we don’t need to pay attention to the historical achievements of the opera, and we regard it as a domestic original animation. There is no need for the audience of the opera to struggle. The "you know" hidden stalk released by the director has not been found, and we are not going to find it.

  After reading "The Battle of Luo Xiaohei", I can probably understand the high expectations of Guo Man’s audience. In the film market of Guoman, which is dominated by young children, creators such as MTJJ face serious creative themes. Behind a story of the conflict between man and demon is how to balance the competition for resources between man and nature in the historical process of urbanization.

  The stills of "The Battle of Luo Xiaohei" were scheduled for September 12, so most of the promotional materials of the film were on September 12.

  The Battle of Luo Xiaohei fully enjoys the nourishment of Japanese anime and the theme of the conflict between man and nature, and can see the shadows of Miyazaki Hayao’s Princess Ghost and Yan Mingjun’s Parasitic Beast, while the dazzling fighting ability of "Demon" is no different from the "Devil Fruit" of Eiichiro Oda’s One Piece.

  From the perspective of originality, this nourishment can be understood as a flaw, but it does not affect its originality. In fact, the advantage of "Luo Xiaohei’s War" is precisely that it exhibits a complete and independent world view in a mature mode. In this world where shemale and shemale coexist, man is the representative of rapid evolution and encroaching on resources, while the interior of the shemale is divided into two factions. One faction is a hard-core group vying for the right to allocate resources. They advocate fighting with human beings and taking back the control of resources. The other group is doves with harmonious development. Their proposition is that transvestites coexist peacefully, share resources, and govern and coexist together.

  Luo Xiaohei, the main character of the cat demon, has become the target of the eagle and pigeon factions because of his unique talent and great power to control the "field". Luo Xiaohei’s origin is also reflected. The forest where he used to live was destroyed in the rapid development of human beings, and he was infected by human kindness in his contact with human beings. Luo Xiaohei’s body is the confrontation between the two forces that tend to destroy mankind. His position and growth are in it, and the war between man and demon is also in it.

  Stills of the Battle of Luo Xiaohei

  MTJJ and his team don’t intend to use evasive methods in The Battle of Luo Xiaohei, but go straight to the serious and grand theme, and then consider entertainment. To my surprise, this film is different from the literary style of "Big Fish Begonia", and it is also very good in creating entertainment with comedy.

  Low-level comedy relies on language and action, which is what we often say, "fart excrement and urine", while "The Battle of Luo Xiaohei" uses advanced comedy methods, and its jokes mainly come from the contrast of characters and the provocation of common sense. Infinite and Luo Xiaohei are two main characters. One character is cold outside and hot inside, and the other is an animal character who likes to be angry. This contrast is not much innovative, but the beauty is that the character of Infinite is "cold".

  Stills of the Battle of Luo Xiaohei

  The villain who wanted to destroy mankind was also given a "tragic experience". Its forest was destroyed by human beings, which was the motivation of his hard-core revolution. MTJJ created a group portrait of a villain, arranged some hot and cold personalities, and split positions, all of which were outside the conflict and kept the overall sense of comedy.

  MTJJ seems to like the comedy method of "anti-routine", which is infinitely "cold outside" and is not even affected by the war situation. The ultimate battle between good and evil, when the villain is asked "what do you want to say", it is obviously necessary to start a long talk about "the villain’s motivation". No! The pros and cons are clean, and the villains say everything and start fighting directly. Luo Xiaohei was threatened with the cruel result of "losing his ability", and he simply said "I don’t care".

  This is probably the least wordy declaration of fighting that I have ever seen. When it appears in domestic animation, people are too lazy to pay attention to its flaws and can’t help admiring it.

  Of course, The Battle of Luo Xiaohei is not perfect, and the group of characters brings rich fun and creates obstacles for the audience to enter. It is hard enough to imagine an audience without a fan-chasing background, just to figure out the ability and relationship of each character. The new director’s fault of "giving too much" is irrelevant, but it can also be understood as a lack of narrative control.

  Flaws can’t hide the surprise. I still hope that The Battle of Luo Xiaohei can take over from Ne Zha and bring more new ideas to domestic cinema films.

In addition to burning money for the dead, Tomb-Sweeping Day can also make money for the living.

  Author | Qian Xiaozhu

  ID | new money (iShuoqian)

  As the saying goes, a year’s plan lies in spring. Some friends want to make some extra money during the Tomb-Sweeping Day holiday and ask if there is any way. Here’s a brief introduction to Tomb-Sweeping Day’s money-making routine.

  Stall

  The biggest thing in Tomb-Sweeping Day should be to go home to worship ancestors, so setting up a stall outside the cemetery is the easiest way to make money. Memorial supplies include a wide range of flowers, snacks, paper men, paper horses, incense, firecrackers and so on.

  The flowers used for memorial service are generally Huang Ju and Chrysanthemum morifolium. The wholesale price is 1-3 cents, but outside the cemetery, a Huang Ju can be sold for 5 yuan, and a white chrysanthemum can also be sold for 3 yuan. The price of a bunch of chrysanthemums is between 30 yuan and 80 yuan. Although you only earn 3-2 million yuan, if someone buys a wreath, you can earn several hundred yuan. During the Qingming period, you can sell about 300 chrysanthemums every day on average.

  Burning paper in the cemetery is also a hot money-making business. Nowadays, burning paper is not limited to paper money, gold ingots and so on. Double-decker "villas", extended "cars", various mobile phones, air conditioners, color TVs and washing machines have long appeared. Even bank cards, driver’s licenses and passports are readily available. However, compared with these so-called fashion offerings, the best sellers are still incense wax and paper money.

  Remembrance food is also a high-end consumer product for grave-sweeping. Many snacks for memorial service are sold at a wholesale price of only 2-3 yuan and 5-10 yuan outside the cemetery.

  In addition to traditional sacrificial supplies, stalls outside the cemetery can also sell some customary supplies. Many people know that during the Qingming Festival, in addition to burning paper, it is also necessary to cultivate the graves of ancestors. Repairing houses for ancestors. However, one of the stresses is that the soil cultivated in the cemetery cannot be taken from the cemetery, which is disrespectful to the ancestors. And some cemeteries are located in forest areas, and forest areas can’t borrow soil. Therefore, selling soil is also one of the businesses of setting up stalls in the cemetery. Loess is pulled outside the cemetery and packed in bags at a price of 60 kg per bag in 40 yuan. Apart from loess, turf is also one of the best-selling products. Generally, a grave covered with turf needs 150 yuan. If you only buy 1-2 pieces of turf, you can earn about 10 yuan.

  The cost of setting up a stall is the lowest. It costs more than 10 yuan to go to the grocery store, buy a tarpaulin, and find a wholesale market for 500-1000 yuan goods to open. The advantage is that there is no store rent, water and electricity and management fees. The disadvantage is that it is easy to be copied and fined by urban management. During the period of Tomb-Sweeping Day, the daily running water was at least above 1000 yuan, and the net profit was 400-500 yuan.

  service

  Most people in Tomb-Sweeping Day need someone to sweep the graves, but if they don’t have time, they have to hire others to do it for them, which leads to Qingming’s unique service business.

  It is the first popular to sweep graves on behalf of others. The business of sweeping graves on behalf of others includes: placing flowers, offering sacrifices such as fruits, cakes and drinks, and playing funeral music, and recording the whole process into CDs and sending them back to customers. The price of this service is around 100 yuan, and it is convenient and quick to take orders online. You can earn more than 400 yuan by taking 4-5 orders at the same time during the Qingming peak period, and you can earn up to 2000-3000 yuan during the whole holiday.

  Besides sweeping, crying is also Tomb-Sweeping Day’s service. Daiku is the time to cry at the grave. The price is calculated according to the head, and the price of each Daiku actor is 200 yuan.

  Labor services in Tomb-Sweeping Day need to be advertised in 58 cities, especially local service forums, WeChat friends circle and other resources half a month in advance to receive orders.

  Sell youth league and tea

  In Tomb-Sweeping Day, it is also a reunion festival when people get together to worship their ancestors. Selling youth league and tea also makes money.

  Youth League is one of the most representative foods in Tomb-Sweeping Day, and its price is around 3 yuan. The production of youth league is not complicated, and the equipment is a larger steamer. The materials are: wormwood, glutinous rice flour, sticky rice flour, corn starch, sugar and bean stuffing. Squeeze wormwood with glutinous rice flour, sticky rice flour, corn flour, sugar and make dough. Divide the ingredients evenly, add the bean paste and wrap them into fist-sized sticky bags. After that, steam for 10 minutes.

  In addition to bean paste stuffing, the most popular five-layer stuffing in Youth League is the mixture of dried meat floss and salted duck eggs, except durian stuffing, which is also popular. Many WeChat WeChat official account have sold Youth League in front of Tomb-Sweeping Day, and many of them have sold more than 10,000 yuan every day.

  The green tea in front of Tomb-Sweeping Day is called "Mingqian Tea", which is the best time to drink green tea, and selling green tea at this time can also make a lot of money. "Tea before Ming Dynasty" is priced by the day, especially "Maojian Tea". The tea in the first 10 days in Tomb-Sweeping Day is the most expensive, and it is normal to exceed 10,000 yuan per catty. After that, the price is halved every day, and the price of good green tea in Tomb-Sweeping Day is around 300/ kg. If there is a cheap channel to purchase goods from 200 yuan, you can earn 50% profit.

  go for a spring outing/hiking

  Qingming Festival is the spring season, so there is a big market for barbecue products and outdoor products. If you set up a stall on Qingming Festival, you may wish to try these profitable products.

  In fact, apart from the accidents mentioned above, there may be other business opportunities waiting for us to discover in Tomb-Sweeping Day. When people travel, it is not difficult to find more ways to make money as long as they are good at observing.

This article first appeared on WeChat WeChat official account: Talking about Money. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

(Editor: HN666)

China table tennis team arrives in South Africa to prepare for Durban World Table Tennis Championships.

  On the evening of May 12th, local time in South Africa, the China table tennis team arrived in Durban, South Africa, after a long flight, becoming the first team to arrive in South Africa to participate in the Durban World Table Tennis Championships.

  In this World Table Tennis Championships in Durban, China sent 12 athletes, including 5 men and 5 women in singles, and 4 pairs in doubles.

  China table tennis player Manyu Wang:I still feel very happy to come to Durban, and I am very much looking forward to this World Table Tennis Championships in Durban.

  China table tennis player Wang Chuqin:I think it is necessary to adjust the time difference, climate and diet in South Africa now. I just landed at the airport, and when I came out, I felt that everyone was very enthusiastic, so I also had very high expectations for this competition.

  The 2023 Durban World Table Tennis Championships will be held in Durban International Convention Center from May 20 to 28, which is the first time that the World Table Tennis Championships will be held in South Africa.

  After arriving in Durban, the team members need to do a lot of preparatory work, including adaptive training to adapt to the time difference, local climate and venues.

  Tabang Chiso, Vice President of South African Table Tennis Association:We are very happy to see the arrival of the China team, and we are looking forward to the opening of this grand game on the 20th. We are very excited to receive the China table tennis team in our seaside city.

  South African table tennis fans:I just met Malone, the world champion of table tennis. It’s unbelievable. It’s unbelievable. (Reporter Zhao Yunan from the General Desk)

Disassemble! See how these beauty brands play brand marketing.

Flow depression"

Beauty is recognized as the Red Sea field, with many brands, divided channels and distracted people … All brands need to get out of the deep alley and share the same frequency with the market.
At the same time, with the rise of a new generation of young consumers who love socializing, love "interest", are willing to explore and don’t like to listen to lectures, only by poking their interests and playing with them can we explore more diverse communication paths, reach a wider audience and convey brand stories and brand ideas in depth.
Then, when brand marketing enters a new era, how can beauty brands enter the new generation of consumers from different perspectives, different channels and different points of interest, gain more love and resonance, and what channels should they choose to do content marketing well? Qingyan choseProya, HBN and Perfect DiaryThree major domestic beauty brands, deeply disassemble the brand’s marketing case this year, and see how old domestic products and new forces break the boundary of "imagination".


Customized variety shows start with scientific communication and strengthen consumer mind.



From the current market point of view, skin care brands will face a difficult problem whether in product marketing or brand concept output: how to make consumers who can’t feel the immediate effect pay for the product efficacy.


On the one hand, domestic brands that focus on scientific and technological strength, research and development strength and strong efficacy need to strengthen their consumer recognition in the skin care market; On the other hand, growing consumers also need brands to provide enough scientific communication framework and content carrier to replace the once rigid didactic communication. It can be said that all brands are exploring and trying to deeply implant brand labels into consumers’ cognition in a brand-new way.
On the eve of double 11 this year, HBN and Tencent Video made an unprecedented attempt to further precipitate the brand image and arrange the brand voice of double 11.
Previously, HBN launched the efficacy measurement activities of 100 amateurs and 100 beauty bloggers, and this time HBN directly put the product measurement on the variety stage. In October this year, on the eve of double 11, the first customized micro-variety show "100 Big Cafes Reveal the Truth of Anti-aging" in the beauty industry was launched on Tencent video, which is also the first reality show of "Scientific Anti-aging Skin Care Set Measured" in China.

▍ Tuyuan Weibo

The program adopts a "two-line parallel" narrative. On the one hand, it is the observation room of the studio where actor Yi Nengjing, powerful debater Ming Chen and professional medical blogger K Da are located. With professional skin care knowledge, HBN’s scientific communication content and brand research and development strength are integrated into a relaxed and humorous variety environment. On the other hand, the daily skin care experience brought by six celebrities from different fan orientations, such as beauty, skin care, life and popular science, and the actual measurement of 28-day series products, naturally spread the actual efficacy of HBN products, and test SGS through reliable and professional institutions, so as to establish HBN’s product mind of "anti-aging through technology" in consumers’ hearts.

▍ Tuyuan Weibo

To put it simply, HBN’s co-creation attempt with Tencent Video is to integrate the brand positioning concepts such as scientific research-level efficacy skin care and scientific anti-aging into professional beauty ingredients and scientific skin care knowledge, and output them in the form of entertainment variety shows. Through the influence of stars and talents, it radiates all kinds of circles to the greatest extent, attracting a large number of fans to participate in the discussion of anti-aging issues, which invisibly increases the multi-dimensional exposure of HBN brand volume.
Of course, variety shows are only carriers of creativity, and the most important thing for brands lies in the traffic channels and communication resources that their content communication carriers can spread, and the important support point of HBN’s creative communication lies in Tencent video and Tencent ecology behind it.
Before the official broadcast of the program, Tencent Fashion and Tencent Video Official Blog jointly released HBN suspense trailers and tidbits, and played a "gimmick" in which mysterious guests participated in the 28-day anti-aging challenge. At this time, the creation of a unique variety IP has begun.
In terms of content, the main vision, guest sentences, characters, tidbits posters, previews, tidbits and highlights are released in stages. In terms of channels, Tencent video focused on the top five platforms on the PC side, with more than 470,000 interactive hits; Tencent Fashion and Tencent Video number spread in-depth content, and the total video exposure of the whole network reached 230 million; Tencent official blog regularly publishes program content and related topic discussion, which leads consumers to discuss scientific anti-aging and brand concept. The reading volume of related topics reaches 240 million, and the interaction volume reaches 46.8W. It can be said that with the help of Tencent’s global video resources, HBN has successfully realized the multi-point announcement of WeChat, Weibo and video websites.

Of course, for HBN, this content operation is not limited to this. All the content sliced materials in the variety show can also be distributed as high-quality communication materials in Daren or social channels, so as to achieve a longer-term long-tail exposure effect, complete the acceptance and transformation of platform traffic, and truly achieve the effect of product and effect integration.


Online and offline linkage, creating unlimited possibilities of music.



Brand and consumers build emotional links, in addition to the scientific spread of dry goods, build emotional identity with consumers from a cultural perspective, strengthen emotional resonance, and also enable consumers to form brand identity from an emotional level.
As an emotional art, music can not only arouse consumers’ emotional resonance in a faster way, but also become an important carrier to convey emotions, and convey the brand’s long-term values in the form of sound content.
Not long ago, Polaiya launched the "Echo Plan" focusing on the mental health of young people in 2023. This time, Polaiya and TME launched a comprehensive public welfare marketing in the form of public welfare and music, aiming at young people with emotional pressure, encouraging them to say "It doesn’t matter, so do I" to help them reconcile with their emotions.

▍ Tuyuan Weibo

It is understood that this year is the third year that Polaiya’s "Echo Project" has been launched, and this public welfare activity with music as the carrier has also shown its unique advantages in terms of channel divergence and emotional resonance.
First of all, relying on Tencent Music, an industry-leading music platform, and its accumulated artist resources, Polaiya and young singer Chen Zhuoxuan launched a public welfare planning single "Echo", and gathered musicians such as Chen Zhuoxuan, Bo Yuan and Jiang Chi to hold a campus public welfare concert "Let Emotions Speak". The brand creates a multi-center, multi-channel and multi-audience marketing closed loop for the "Echo Plan" through the form of artist+online single+offline concert.

▍ Tuyuan Weibo

On the day of the launch of QQ music, the "Echo" single was listed on the hot search list in Weibo, and received 100,000+comments in the QQ music station; The public welfare concert attended by a number of well-known musicians has achieved an all-round online and offline detonation, with an offline exposure of 1,000+people, online joint QQ music, cool dog, cool me, national karaoke and other music channels, and the number of live viewers is as high as 15 million+people.
At the same time, Polaiya and Tencent Music further extended the influence of the event through 30 campus flash shows, 4 public welfare lectures, billboard customized recommended song lists, etc. Together with singles and concerts, they formed a complete public welfare plan, which penetrated into the lives of young people online and offline in many ways and conveyed Polaiya’s brand persistence in the field of social responsibility.
For Polaiya, one of the highlights of this activity is how to cover the Z-generation groups faced by the "Echo Project" in all directions, and how to build a bridge between online and offline to pass on Polaiya’s brand concept. And TME’s young positioning, extensive coverage of the target audience, rich music resources and effective ground communication have also become an important pillar for Polaiya to create this public welfare+music experience, just asLuan Na, Vice President of TencentAs it is said, "TME comes from young people, then goes to young people, and then helps the brand to continue to expand and break the circle with the help of Tencent’s global management ability."
Coincidentally, in July this year, HR helena rubinstein also launched the exclusive player skin of helena rubinstein Green Treasure Bottle in QQ music, and at the same time, under the linkage of TME and 2023 EDC CHINA, an "offline flash charging station" was built, so as to transfer the innovative scientific and technological strength of the product to the consumer.
It can be said that TME, with the global advantages of Tencent’s ecology, can help brands to further incite benchmarking groups in different channels and circles, establish music marketing elements in all directions around "people, goods and fields", and continuously produce new things that beauty consumers love, so as to meet the marketing demands of beauty brands that continue to change.



Driven by social channels, creating a closed loop of new product marketing



For the brand, whether it is custom variety or music marketing, the brand concept and value are output by means of marketing, and finally the growth goal is achieved. In this process, the direct marketing of the product side has also become the top priority.

Take the perfect diary new product "bionic film" essence lipstick, which was launched on Tmall lipstick hot-selling list NO.1 recently, as an example. In addition to spreading new product information on major platforms, it also cooperated with Tencent Advertising and created a new product feast with the full ecological channel resources of WeChat.

▍ Tuyuan Weibo

First of all, in the WeChat circle of friends closest to the private domain, we used full-page card advertisements to join hands with the product TVC to help Perfect Diary directly enter the new "bionic film" essence lipstick into the individual circle, attracting users to leave messages, praise and interact. The overall interaction rate is nearly 4 times higher than the industry average. At the same time, Perfect Diary released the live broadcast of new products into the video number, and further increased the exposure of new products through the real-time external display ability of the live broadcast pictures of friends circle advertisements, with an overall field observation volume of nearly 700,000, which quickly led to the increase of the sound volume of new products and realized the global coverage of WeChat friends circle.
In addition, Perfect Diary uses WeChat to search the brand area, undertakes the user’s active search traffic, and further strengthens the exposure of new products, with the CTR of the area reaching 28%; Through the empowerment of traffic and platform, Perfect Diary has established contact with KOL, the head of WeChat eco-beauty field, creating a new product reputation with in-depth content, precipitating the long-term development potential of products, and laying the foundation for the long-term brand in the future.
It can be seen that relying on Tencent’s ecology, Perfect Diary has created a fully closed-loop marketing link covering friends circle advertisements, live video numbers, brand search zones, WeChat KOL assistance, traffic blessing, etc., and also created a new paradigm for local beauty brand marketing.
It is worth mentioning that Perfect Diary also cooperated with Tencent Video and Warner Bros. to jointly create a professional makeup competition variety show "Beauty Master". Eight makeup artists will convey their definition of beauty and show their creativity in beauty through several rounds of competition systems such as industry assessment, creative brain holes and elimination confrontation. The professional judges of the competition are well-known makeup stylists Li Dongtian and Xin Miao (Chen Qixin). At the same time, the program also invited actor Zhao Lusi, singer Summer, special effects makeup artist Jin Xiao and fashion designer Lan Yu to participate in the evaluation and discussion as flying guests. And this will undoubtedly become another platform for the perfect diary to show the strength of products.

▍ Tuyuan Weibo

In the whole Tencent ecology, the above three brand cases are just the tip of the iceberg. The breadth and breadth of Tencent’s ecology enable it to fully carry the opportunities of traffic, links and product selection covering "people, goods and fields", so that more beauty brands can be seen by users in Tencent’s ecology and further release their brand influence outside the domain.
First of all, the social platform represented by WeChat, the music platform represented by QQ music, and the audio-visual platform represented by Tencent video under Tencent Eco have formed a rich traffic field, covering many industries and fields, including video, music, shopping, information, games and entertainment. Rich traffic contacts make it an important venue for brands and businesses to open up their sources, and also give them more space to explore traffic depressions and continuously release new amounts.
Secondly, brands and businesses can also make full use of the traffic advantages of different sectors to find more suitable business models in different trading venues of Tencent. Moreover, the comprehensive coverage within and outside Tencent’s ecological domain can help brands to enrich trading links as much as possible to meet the global business needs.
Thirdly, Tencent Eco’s current layout in multi-content track also allows brands to explore more possibilities of innovative marketing. Its powerful content customization ability can also flexibly adjust marketing plans according to brand characteristics, and create more novel content IPS from content co-creation, talent marketing, live broadcast cooperation and other aspects.
To sum up, Tencent Ecology has demonstrated its unique resources and platform advantages, whether it is the platform content innovation ability and artist integration ability that drama synthesis relies on, the multi-layer and all-field coverage that music cooperation relies on, or the platform traffic resources needed for new product marketing. No matter what kind of carrier is needed, it can help brands achieve the one-stop "marketing+management" goal and become the optimal solution for beauty brand marketing.

Cuju: the embryonic form of football

FIFA World Cup Qatar 2022 in 2022, like a fire in winter, ignited the passion of fans who had been dormant for four years. Modern football originated in England, but as a sport, its embryonic form originated in China. In ancient China, there was a sport similar to a football match, which was cuju.

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Cuju originated in barracks at first.

Kick, creep, and step (step). "Take a step against the foot." The words "Nie", "Ta" and "Tread" all mean stepping from top to bottom. Reverse pedaling is equivalent to kicking and jumping from bottom to top. Cuju is to kick the ball, but it is different from the current football kicking method. The main form of Cuju is actually to kick the ball, which is similar to kicking shuttlecock. It can be played by one person or by many people in formation, mainly from bottom to top to prevent the ball from landing. Of course, there are also competitions in which two teams are divided to kick the ball into the goal to win, similar to modern football matches.

It should be noted that there was another ancient ball game called "bow-beating", which had little to do with football, but was the prototype of polo and prevailed in the Tang Dynasty.

Cuju, written in different ways in ancient Chinese, is also called kicking, kicking, kicking, kicking, kicking and so on. The earliest ball is made of wool, so the ball is also called "wool pill", which is written as "cave" or "ball" Later, people filled skins with hair to make spheres, so the ball was written as "bow", which means a ball made of leather by bending. Guo Pu notes the cloud in "Three Cangs": "Mao Pills can make the performers bow." Inflatable rubber balls didn’t exist until the Tang and Song Dynasties. In the Tang Dynasty, Xu Jian and others compiled a comprehensive book "The Book of Beginners", which recorded: "In ancient times, it was tangled with wool, but now it is done with skin and cells (possibly animal bladders) as the lining, and it is done with a sigh of relief." "Toe" is related to the foot, mainly from the part of the human body that touches the ball.

According to Ji Yuan of Things, Cuju originated in the era of the Yellow Emperor and was originally invented to train soldiers in battle. Mawangdui’s silk book "Sixteen Classics" records that the Yellow Emperor defeated Chiyou and "filled his stomach and thought that he bowed, so that people could hold on to it, and those who were more rewarded". Liu Xiang said to Bielu: "Cuju players are rumored to have done what the Yellow Emperor did, or, from the time of the Warring States. When you are squatting, the military situation is also good. Therefore, when you practice samurai, you know how to be talented, and you practice it because of playing. " There are 25 pieces of Cuju among the thirteen military skill schools in Hanshu Yiwenzhi. It can be seen that Cuju originally originated from barracks, and it is probably a sport that soldiers play in their spare time during military training, which can relax their body and mind and also train teamwork. The original ball games were related to leather, which also confirmed this point. Because in ancient times, the closest contact and user of leather was soldiers, so "soldiers and leather" were connected in Chinese.

From the perspective of literature, Cuju first appeared in the Warring States Period. "Historical Records" and "Warring States Policy" both recorded the popularity of cuju in the State of Qi in the Warring States Period: "Linzi is very rich and real, and all its people play the lute, drum instruments, percussion, playing the piano, fighting cocks, walking dogs, six blogs and stumbling."

Cuju was popular in Han and Tang Dynasties, and reached its peak in Song Dynasty, forming a professional Cuju group called Qiyun Club or Round Club, similar to today’s football clubs. In the Ming and Qing Dynasties, Cuju gradually declined. For fear of being discouraged by playthings, Zhu Yuanzhang, the Emperor Taizu of the Ming Dynasty, once ordered officials and warriors to ban cuju, "kicking round, unloading feet", and even "bowing round kills nine families". Ming Xizong also ordered that folk football be prohibited. However, Cuju was not banned among the people, and there were still concluding works. The Ming Dynasty wrote "Cuju Atlas" and "Cuju Spectrum", which recorded the methods and rules of Cuju competition from the Tang and Song Dynasties to the Yuan and Ming Dynasties, as well as the forms and specifications of courts and goals. For example, there are ten ways to kick the ball, such as shoulder, back, turn, take, control, drag, hold, knee, racket and moon, and ten kinds of "no kicking tactics" which are not suitable for kicking the ball, such as "after drinking", "before the banquet", "under the muddy water" and "under the lamp and candle". These works also record more than 40 kinds of ball brands and more than 100 cuju clubs.

At the beginning of the Qing Dynasty, the Eight Banners also made it popular to play football at the grassroots level. However, in the Qing Dynasty, Shizu Shunzhi made an edict that "it is forbidden to play football immediately" on the grounds that "this dynasty always studies art, and its leisure time is related to book history". Emperor Qianlong even banned cuju on the grounds of gathering people to make trouble. Cuju inevitably declined under the official ban of the two dynasties.

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Liu Taigong is not happy without the ball.

The literature recorded the popularity of Cuju in Qilu during the Warring States Period. After the King of Qin swept Liuhe, the troubled times at the end of Qin Dynasty and the struggle between Chu and Han, the tradition of Cuju was still not cut off among the people. By the time Liu Bang established the Han Dynasty, the world was reunified, and Cuju won the "endorsement" of Emperor Liu Taigong, the emperor fans like Emperor Wu of Han Dynasty and Wei Wudi emerged, and the general stars like Huo Qubing and Liang Ji emerged. Cuju was quite popular in the Han Dynasty.

The reason is probably that Cuju, a sport similar to fighting chickens and running dogs, is quite in line with the civilian characteristics of the Han Dynasty.

Liu Bang, the Emperor Gaozu of the Han Dynasty, was the first commoner in history. He retained many characteristics of common scoundrels. For example, when Chu and Han were contending for food, Xiang Yu caught Liu Bang’s father, Liu Taigong, tied him to a high chopping board, and set up a big pot next to him. The water in the pot was boiling hot. Xiang Yu threatened Liu Bang to kill Liu Taigong like an animal and throw him into a pot to cook broth for the soldiers to satisfy their hunger. Liu bang had the cheek to say to Xiang Yu, you and I are brothers who become sworn brothers, and my dad is your dad. You have to cook your dad. If you are lucky, please share with me. Liu bang is such a rogue, but this rogue is a bully who can effectively restrain the aristocratic family.

Liu bang was born in a common town, and his father Liu Taigong was also a common man. Liu Taigong was the first real emperor’s father in history, Qin Zhuang Xiang Wang’s "emperor’s father" was sealed by Qin Shihuang, and Liu Taigong was the first emperor’s father who lived to enjoy the actual treatment. Liu Taigong "lay down" all the way to become the emperor’s father, entered the capital Chang ‘an (now Xi ‘an, Shaanxi Province) and settled in the magnificent palace, but he was unhappy. Liu Bang is a dutiful son. Seeing his father unhappy, he asked people around him to find out why. It turns out that Liu Taigong is not used to the life in big cities. According to "Miscellanies of Xijing", Liu Taigong "lived a good life, killing teenagers, selling cakes with wine, and fighting cocks for pleasure". He likes to associate with some butchers and vendors, and takes pleasure in selling wine, cakes, cockfighting and playing football. Now he is trapped in the deep palace and has no life.

After Liu learned about it, he ordered Wu Kuan, a craftsman, to build a new city in Liyi, modeled after Fengyi (now Fengxian, Jiangsu Province), a hometown of Pei County, and even the old temple of Fengyi was moved to the new city. When Liu was young, he once offered sacrifices to the God of Yuyu Society in the temple. The layout of streets and lanes and the scenery of utensils in the whole new town are all copied from the old ones, and even all the folks in Fengyi have been relocated easily. The hometown is full of elements, which can be called a replica of a hometown. After the men, women and children of Fengyi came to the new town together, they could recognize their houses at a glance when they walked in the streets, and even the chickens, ducks, dogs and sheep brought by the villagers were scattered on the road, so they could find their own homes.

When Liu Taigong arrived in the new town, he saw that the meat sellers, wine sellers and cake sellers in the city were old friends from his hometown. Besides, there were many recreational activities such as cockfighting and playing football, and he was still familiar with the street life, so he was really happy. In July, the tenth year of Emperor Gaozu (197 BC), Liu Taigong died. In memory of his father, Liu Bang renamed Liyi Xinfeng (now Xinfeng Street, Lintong District, Xi ‘an City, Shaanxi Province). Zhang Shoujie’s Historical Records of Justice in the Tang Dynasty quoted a cloud from Kuozhi: "The old city of Xinfeng is located in the southwest of Xinfeng County, Yongzhou, and the Xinfeng Palace in Han Dynasty." The reason for building the city is the same as that recorded in Xijing Miscellanies.

In Chinese, there is an idiom "Chicken and dog know the new wind" or "Chicken and dog know the new wind", which means that you can still be as familiar and happy in a foreign country as in your hometown. When Su Shi first arrived in Huizhou, he wrote a poem, including two lines, "It seems as if he had traveled in a dream, and he was glad to know the new scenery", expressing a feeling of deja vu and revisiting the old place.

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Emperor Wu of the Han Dynasty and Cao Cao are "fans"

Cuju was endorsed by the Emperor Tai in the Han Dynasty, and was naturally deeply loved. According to the biography of Han Dong Fangshuo, Dong Yan, Toy Boy of Liu Piao, princess royal, was distinguished for a while, and no one dared to call him by his first name. Emperor Wu of the Han Dynasty regarded him as the "master". Dong Yan is famous all over the world, and the dogs, horses, cuju and swordsmen in the county are gathered in Dong Yan’s mansion like spokes on the hub.

Not only does Dong Yan like playing football, but Emperor Wu of the Han Dynasty is also a "fan". Dong Yan often watches cockfighting, dog fighting, horse racing and cuju competitions with Emperor Wu of the Han Dynasty. When Emperor Wu of the Han Dynasty was happy to watch the game, he ordered Mei Gao, the son of Mei Cheng, to write a poem to record the game and the fun of watching it.

Huo Qubing, a general in title of generals in ancient times, likes playing football. He was successful as a teenager and showed no sympathy for foot soldiers. When he was fighting outside the Great Wall, the soldiers were hungry and listless, but he drew a stadium on the ground and played football.

Emperor Cheng of Han also likes to play football. The Miscellanies of Xijing records: "Emperor Cheng loves cuju, and the ministers take cuju as their labor, which is not suitable for the supreme." After the admonition of his ministers, Emperor Han became fond of playing chess with less exercise.

Liang Ji, a powerful minister in the Eastern Han Dynasty, was an all-around player in game sports, and playing football was also a sport he was proficient in. "The Biography of Liang Ji in the Later Han Dynasty" said, "(Liang) is addicted to alcohol, and can play full, play chess, play five or six games, play cuju and care for money."

Cao Cao also likes watching football. During the Jian ‘an period of the Eastern Han Dynasty, Tianshui Kong Guangui (the word Shu Lin) was good at playing football, and he loved flattery. Wei’s Spring and Autumn Annals called him "knowing the game, stumbling and bowing", "being proud without virtue, but getting rich without success", and Wei Lue called him "good at cuju, so Mao loved it, and he went in and out with followers every side". For this reason, Cao Pi and Wei Lue. (Cover journalist Wen Kanglin)

(Source: Huaxi Dushi Bao December 12, 2022 A15)

Source: Huaxi Dushi Bao

Football World Cup, this quiz is the most profitable.

The curtain of the last four-year World Cup kicked off, and everyone played a football quiz while watching the ball. Football was once again linked to money.

But what made everyone’s wallet dry was an unexpected game: the small Nordic country that entered the World Cup for the first time drew the traditional football powerhouse Argentina.

While 330,000 Icelanders reveled, fans all over the world shouted angrily "Messi pays back the money (penalty kick is not allowed)"!

For the fans who guessed the World Cup, Argentina’s draw was just the beginning of a nightmare, followed by the first defeat in the first World Cup in rammstein in 36 years, and all kinds of unpopular records of the Samba Legion being forced to be equal in Switzerland!

The World Cup has just begun, but fans have summed up the "true meaning" of winning money besides guessing:

It turned out that I bought it backwards, and I suddenly realized that there was no wood!

Of course, this is a joke. Today, I share some rules, characteristics and winning skills of the World Cup quiz with my personal experience!

In principle, the winning and losing relationship, score quiz, etc. of any sports event, the winning magic weapon of the dealer is to follow the mathematical algorithm of big data and the principle of probability, especially for football events.

Football quiz game is also based on big data probability analysis, combined with objective factors such as player status, climate and weather, and gives the final odds!

For example, Brazil’s book strength against Switzerland is stronger, and most people will bet on Brazil to win, so the bookmaker will definitely set the odds of Brazil winning very low.

But if this is set, there is still a bug in the game: if Brazil wins, even if the odds are lower, the dealer will still lose money. In order to eliminate or reduce this kind of loss, the bookmakers can only set the odds of flat and negative results higher to attract fans to buy "unpopular", so that after winning in Brazil, the money bet by fans can be used to offset the losses.

You may ask, in case Brazil loses unexpectedly and is tied, will the bookmakers lose out? The answer is no, because fans will definitely not use a lot of money to suppress the unpopular results, and the bookmakers can afford it.

In a word, in the game of football quiz, the banker will always be the winner.

Knowing the rules of this game, if the fans really "buy backwards", they are actually finding another way, and theoretically it is indeed possible to beat the dealer.

Up to now, this World Cup has always given everyone the impression that they are invincible, so they are lambasting "shady". On the contrary, I think the probability is not great. Imagine, which World Cup has no dark horses? Which World Cup was not unpopular?

Besides, according to the above analysis, the banker will not lose money whether it is unexpected or not, so what motivation does he have to create a "shady"?

In the matter of football quiz, according to my past experience (although I also lost money), the best investment strategy is to balance the allocation and accept it as soon as possible!

Take the match between Brazil and Switzerland as an example. Brazil has a big winning rate and can buy more. To prevent unexpected accidents, you may wish to configure a point draw.

In addition to guessing to win or lose, there is a more difficult gameplay, which is score quiz.

Playing score quiz in football matches, on the one hand, the score of football matches is easier to predict than other sports such as basketball, on the other hand, the odds are high, and once it is won, it will soar.

In order to keep the score right, many people even make multiple bets, dreaming of making money by spending more principal.

In principle, I don’t recommend the score quiz, because football accidents are too many and uncontrollable. Who would have thought that Messi missed the penalty?

Any double bet is essentially a game with the banker, and the banker is the person who makes the rules of the game. How can this win?

Moreover, it is addictive to invest in this thing again. If you make a profit, you want to blog again. If you lose, you are bent on returning to your original position, and your mentality has completely become a gambler. It is difficult to have a good ending.

The World Cup is a feast, and the football quiz is just a dessert. We must treat it rationally if we play with pleasure and waste money.

Two first round signings+Ethan! The Rockets refused the Pacers’ asking price, and Uduka planned to tap the potential internally.

Rockets starting center Sengong and backup center Landale have been unable to train in Houston recently. Both international players have to play for their respective national teams, and Uduka can only express regret.

Is the inside line of the rocket a little weak? Some fans expressed concern.

In the analysis of the Rockets’ prospects for next season, "bleachers" said that neither Sengong nor Randall can be regarded as defensive experts, and Houston should consider reinforcing the position of center.

The Rockets signed five players in a row, but none of them were centers.

Houston reporter Kelly Apotheker said that the Rockets fully recruited Daluo after the free agent market opened, but the latter refused the offer. Uduka can only choose Landale as a spare tire, which is also a helpless move. Kelly Apotheker said Rockets owner Fertitta wants to see the team return to the playoffs next season, and Si Tong is also considering making a deal to reinforce it.

For the position of center, Kelly Eco has expressed his concern about Alperen Sengong before. He bluntly said that Houston needs a big black man, and Miles Turner is perfect for Udoka’s system. Kelly Apotheker has repeatedly mentioned that Rockets general manager Si Tong is interested in Turner who can throw a three-point guard.

What price does the Rockets need to pay to get Turner? Sbnation said that the Pacers’ price tag for Turner is quite high, and the Rockets probably need to pay two unprotected first-round signings and Ethan to impress the Pacers’ management.

"NBA Analysis Network" recently revealed that the Pacers’ asking price for Turner is at least three first-round signings. It is suggested that the Rockets use Potter, Tate, the first round signing of the Nets in 2024 and the first round signing of the Nets in 2026 to bid for Turner.

It’s too expensive! "fansided" said that the Rockets would refuse the asking price of the Pacers.

Miles Turner, 27, is 2.11 meters tall and 2.24 meters tall. Born in Texas, he recently held a free basketball camp in Dallas to guide children to play.

Turner played the best data of his career last season, averaging 18 points, 7.5 rebounds and 2.3 hats, shooting 54.8% from the field and 37.3% from three-pointers. He also renewed his contract with the team for two years, and his annual salary in the next two seasons totaled 40 million US dollars. The data is good-looking and the contract is cost-effective, so the walkers have the confidence to offer high prices.

But obviously Turner is not worth the rocket’s so many chips. Although Turner has won the league’s blocked shot, his defense is not the first-class level in the league, and his offensive means are limited. He has not been selected as an All-Star and the best defensive team.

Four months ago, Pacers coach Rick Carlisle admitted in an interview that the team had received many offers for Turner, and he personally thought that the big man should be kept.

To put it bluntly, the Pacers made a big opening in the negotiation, and the buyers thought it was too expensive to quit the negotiation, so Turner had to stay. At the beginning, the Rockets also hoped to exchange Wood for two first-round signings, but no one was willing to pay this price. In the end, they could only deal with one first-round signing and an expired contract.

It’s not surprising that the Pacers want Ethan. This team wants to reinforce the position of small forward, and it has won Bruce Brown at a high price of $45 million for two years, which is also one of the goals of the Rockets. Brown is 26 years old and 1.93 meters tall, and Ethan is 22 years old and 2.03 meters tall. The latter is in better physical condition and has a higher upper limit. The Pacers’ contract with Brown is only guaranteed for one year, while Ethan still has a rookie bonus for three years.

Ethan played a combination of attack and defense in the summer league. He said that he can play both power forward and small forward, and he hopes to become a superstar like Leonard. A number of draft experts have expressed their optimism about Ethan, and such an expert will naturally make the pedestrians greedy.

Uduka also admired Ethan and asked Tommy Tam to guide the young man. Fame Fagan said that Si Tong has no plans to use Ethan as a bargaining chip at present.

The Rockets don’t have to pay a high price for a strong center. Uduka plans to tap the potential inside the center position. He has invited a first-class shooting coach in the league, and he is also good at training defense himself. He hopes to improve Sengong’s shooting and defense, and at the same time, he has considered letting Smith, who has the ability to change defense indefinitely, be the backup center.

Retire after success? If Manchester City wins the Triple Crown! Guardiola may leave Manchester City.

Guardiola hinted in an interview that if Manchester City wins the treble this season, he may leave.

Guardiola may leave Manchester City.

If Guardiola’s team can win the Premier League, Champions League and FA Cup this season, it will make history.

They are currently at the top of the Premier League, and the other two games have also reached the finals. All three events have a good chance of winning.

If so, his Manchester City will become the second team in the history of English men’s football to complete the triple crown after Manchester United in 1999.

This will put the Spaniard in a position where the club has almost nothing to gain. When this was put forward, he told reporters to ask him after the team finished the treble.

In an interview with Sky Sports, Guardiola said: "First of all, we must win the game. Then you can ask me after the game and I will tell you my feelings and thoughts. "

Later, the Manchester City manager was asked if this matter had ever appeared in his mind in any way. He replied: "Of course, we still need three games, and each event needs to be completed. Will you tell me that our city rival Manchester United will be an easy game? "

Manchester City will face city rivals Manchester United in the FA Cup final on June 3rd and Serie A Bamba Inter Milan in the Champions League final on June 10th.

"They don’t think they are the most promising team against the Italian team," he continued. "I’m thinking about it. Of course, if we achieve our goal, I will tell you. "

If Manchester City can beat Chelsea on Sunday, the Premier League title may be won in advance. If Arsenal lose away at Nottingham Forest, the championship may be decided one day in advance.

This will be Manchester City’s fifth Premier League champion in the past six seasons, marking their dominant position in the Premier League football field in the past five years.

However, Guardiola failed to win the Champions League while coaching Manchester City. Some people think that if he wins the Champions League successfully, he will leave the club.

After beating Real Madrid and Bayern Munich in the last round, Manchester City is regarded as the most promising team for next month’s match with Inter Milan.

The team easily defeated Spanish team Real Madrid on Tuesday night and won the second leg of the Champions League semi-final with a score of 4-0.

Bernardo Silva scored twice, together with goals from Manuel Acangi and Julian Alvarez, and finally defeated the defending European champions 4-0.

In 2023, Jiangxi Yongxiu Half Marathon started, and more than 4,500 people ran the migratory bird kingdom.

Rain gives birth to a hundred valleys, summer is coming, and Poyang Lake is running smoothly at that time. On April 22nd, the "an all-consuming love Dreaming of Wucheng" 2023 Jiangxi Yongxiu Half Marathon started in Wucheng, a migratory bird town in China. More than 4,500 Chinese and foreign runners rushed out of the starting line with full mental state, raced in the hinterland of Poyang Lake, deeply appreciated the beautiful scenery of "World Wetland Migratory Bird Kingdom" and experienced the ecological charm of Yongxiu with running and speed.

2023 Jiangxi Yongxiu Half Marathon started. Xinhuanet issued Hu Chuanfeng photo

Certified by China Athletics Association, this competition is co-sponsored by Yongxiu County People’s Government, Jiujiang Wenguang New Tourism Bureau, Jiujiang Sports Bureau and Jiujiang Forestry Bureau, and undertaken by Yongxiu County Wenguang New Tourism Bureau, Yongxiu County Education and Sports Bureau and Yongxiu County Forestry Bureau. A total of three events are set up: half marathon (21.0975km), national fitness running (7.5km) and party member model walking (7.5km). The routes are carefully planned by the organizing committee of the competition, accompanied by birds and flowers all the way, runners can enjoy the natural beauty of spring in Poyang Lake, and also enjoy the elegant demeanor of the migratory bird kingdom and the ancient town with thousands of years.

Accompanied by birds and flowers all the way, runners can enjoy the beauty of spring. Xinhuanet issued Hu Chuanfeng photo

The contestants started from the tourist center of the migratory bird town in Wucheng, Yongxiu County, and passed through Wucheng scenic spots and landmarks such as Yongwu Highway, Poyang Lake Ecological Civilization Exhibition Center, Ji ‘an Hall, Huanzhen Highway, Wucheng Paigong Lane, which is known as the "most beautiful water highway", and walked through the Poyang Lake Nature Reserve, with birds singing in their ears from time to time, which perfectly integrated sports with nature.

Located in the core area of Poyang Lake ecological wetland, Wucheng is one of the four famous towns in Jiangxi history, a national 4A-level scenic spot and the first "China migratory bird town" in China, with pleasant climate, fresh air and beautiful scenery, which provides an excellent place for all kinds of leisure sports and competitive competitions.

In recent years, Yongxiu County has deeply practiced the concept of ecological civilization, anchored the positioning of "short-distance and short-term, exploring the market of Greater Nanchang Metropolitan Area", and vigorously promoted the deep integration of "sports+culture+tourism", making the whole area beautiful and tourable in all seasons. On the basis of the successful hosting of international bird watching conference, Jiangxi Yongxiu Half Marathon, and national cross-country auto racing competition last year, a series of flower viewing activities such as "Huayang Yongxiu Welcome to Tour" were launched this year. This time, by hosting the half marathon for the second time, Damei Yongxiu’s popularity, reputation and influence continued to rise, which injected strong impetus into the county’s high-quality economic and social development.

Jiangxi Yongxiu Half Marathon Medal. Xinhuanet issued Hu Chuanfeng photo

"In order to make the athletes run with peace of mind, peace of mind and comfort, Yongxiu County has set up 9 fixed medical stations in the whole track, organized 96 medical staff and equipped 8 mobile ambulances to protect every runner on the track." The relevant person in charge of the Wenguang New Tourism Bureau in Yongxiu County said that the county has also recruited more than 480 volunteers to ensure the service throughout the whole process. Volunteers with warm smiles and meticulous service have become a beautiful landscape in the competition.

"It feels great and I look forward to the next semi-horse in Yongxiu." Wu Xingyan, a runner from Xingguo County, Jiangxi Province, said that she has participated in all-horse and half-horse races in many places across the country, and has seen mountains and rivers in many places, but she feels that the track scenery and event guarantee of Yongxiu are more impressive.

China track and field athlete Peng Jianhua won the men’s team championship. Xinhuanet issued Hu Chuanfeng photo

In the end, after fierce competition, China track and field athlete Peng Jianhua won the men’s championship in 1 hour, 07 minutes and 20 seconds. Melkam Alemayehu Tassew from Ethiopia won the women’s championship in 1 hour, 12 minutes and 42 seconds. "This is my second visit to Yongxiu. I feel that people here are very enthusiastic and the track is the most beautiful track I have ever seen!" Peng Jianhua said happily at the half marathon award ceremony.

At the men’s awards ceremony, the players took the stage to receive the award. Xinhuanet issued Hu Chuanfeng photo

"Take the scene as the medium and make friends with the game. We organically combine superior resources such as sports and characteristic tourism to provide a good platform for the holding of sports events. At the same time, this will greatly enhance the visibility of scenic spots in Yongxiu and stimulate the development of local tourism. " The relevant person in charge of the Wenguang New Tourism Bureau of Yongxiu County said that next, Yongxiu will hold many wonderful activities such as cultural festivals, music festivals, cross-country rally races, lobster festivals, etc., to cultivate new highlights of tourism consumption, continue to polish the global tourism brands, and boost the high-quality development of the county’s tourism industry. (Zheng Wenbin, Li Panpan, Hu Chuanfeng)